1. Computational Social Science Ariel Brio July 23, 2009

2. About me BS, Policy & Management, Carnegie Mellon University, 2005 MS, Public Policy & Management, Carnegie Mellon University, 2006 US Department of Defense, 2006-2007 Booz Allen Hamilton, 2007-2009

3. Contents Introduction – What is Computational Social Science? Examples Current state of the field

4. Data-driven social science Computational Social Science seeks to gain meaning into social phenomena from quantitative data-sets Diverges from traditional social science in that it applies mathematical methods to mine social data Introduction

5. Social Sciences include: Pure fields:  Political Science  Sociology  Economics  Psychology Applied fields  Management  Marketing  Information systems  Policy analysis  Finance Introduction

6. Quantitative methods Statistics & probability Operations research Data-mining Decision Science Visualization Introduction

7. Logistics systems Management of goods, information, people, and resources  Military  Commercial  Information systems Examples

8. Computable General Equilibrium Models Combines databases of economic and transactional data with input/output models that describe relationships of data to economies and trade Examples

9. Social Network Analysis Quantitative and visual models of social relationships Relationships are measured and clustered to better understand social dynamics Used often for targeting – both commercial and military Examples

10. MLB Steroid network – Supply Examples

11. MLB Steroid network – Team ties Examples

12. 9/11 Al Qaeda network Examples

13. Al Qaeda

14. Amazon network Examples

15. Computational Social Science is going through a renaissance Internet, databases, and Web 2.0 transformed the measurement and storage of social systems  Social networking  Massive data-bases & cloud computing The field

16. Organizations making an impact Academic & Research  Santa Fe Institute  Harvard Institute for Quantitative Social Science  MIT Human Dynamics Group  UCI Institute for Mathematical Behavioral Science  Michigan Institute for Social Research Commercial & Industry  Hi-tech: Google, Amazon, Apple, Facebook  Defense: Booz Allen Hamilton, SAIC  Ford Motors  ExxonMobil Government & Non-profit  MITRE  RAND  DoD, CIA, NSA, FBI The field

17. Getting involved at Arizona Eller College of Management  Artificial Intelligence Lab Department of Systems & Industrial Engineering  Multidisciplinary University Research Institute  Modeling Optimization & Research Education The field

18. Thank you