2. Housekeeping Restrooms are located every floor near the lift area Duration: 30 mins No breaks. Learners are advised to have their meals before coming to class. Canteen at the ground floor operates from 8:30am to 5:00pm Free drinks from vending machines Emergency exits are located at each end of the corridors. Incase of emergency, take the nearest exit down to the assembly area at the car park.

3. Four Corners (6 mins) On a piece of paper, draw: Favorite foodFavorite hobby If I’m an animal, what would I want to be. One country I would like to go on vacation Name

4. Learners’ Profile NameCurrent Work Role IndustrySubject of expertise ( Training) One thing you expect to learn One way you can contribute today

5. What Can We Do To Enhance Learning?

6. Learning Outcomes By the end of this session, you will be able to: Identify the strength and weaknesses of the company in relation to the project at hand. Identify the opportunities and threats of the company in relation to the project at hand. Identify appropriate strategies before embarking on a project

7. Strategic Planning Dept – IAL Project Identify strategies to increase the number of ACTA students in IAL.

8. Typical Analysis Tools SWOT – Strength, Weaknesses, Opportunities & Threats 3Cs – Company, Customers & Competitors 5Cs – 3Cs, Climate & Collaborators 4Ps – Product, Price, Place & Publicity (Positioning) PEST – Political, Economy, Social & Technology Porter’s Five Forces: – The threat of the entry of new competitors – The intensity of competitive rivalry – The threat of substitute products or services – The bargaining power of customers (buyers) – The bargaining power of suppliers

10. Strategy of Project "Know the enemy and know yourself; you will never be in peril in a hundred battles. " - Sun Tzu Chinese military strategist in the Spring and Autumn Period of China (722 - 481 BC). He wrote the Art of War ( 孫子兵法 ) composed of 13 chapters. The Art of War has long been praised as the definitive work on military strategies and tactics 知己知彼，百战百胜

11. Situation Analysis In order to profitably satisfy customer needs, the firm must first understand the external and internal situation, including the customers, the market environment and the firm’s own capabilities. Furthermore, it needs to forecast trends in the dynamic environment in which it operates.

12. SWOT Analysis It is applicable to either the corporate level or the business unit level. The SWOT analysis is useful when a very limited amount of time is available to address a complex strategic situation. SWOT: Strengths, Weaknesses, Opportunities and Threats – SWOT is a simple framework for generating strategic alternatives from a situation analysis. – SWOT was originated in the late 1960's. The GE Growth Council used this form of analysis in the 1980's. Because it concentrates on the issues that potentially have the most impact.

13. Generate Strategy by SWOT framework SO:Creation of business opportunities by maximizing the company's strength. Positive Offensive. ST:Evasion of the threat by utilizing the company's strength. Differentiation strategy. WO:Measures of not losing the business opportunity under the company's weakness. Gradual Approach Strategy. WT:Measures of not causing the worst situation under the company's weakness and the threat. Defensive Defense or Withdrawal. External Factors OpportunitiesThreats Internal Factors StrengthsSO StrategyST Strategy WeaknessesWO StrategyWT Strategy

14. Classifies Internal and External factors External Factors OpportunityThreat Strength Positive OffensiveDifferentiation strategy (Creation of business opportunities by maximizing the company's strength) (Evasion of the threat by utilizing the company's strength) Weakness Gradual ApproachDefensive Defense or Withdrawal (Measures of not losing the business opportunity under the company's weakness) (Measures of not causing the worst situation under the company's weakness and the threat) Internal Factors Internal aspects of your project External factors which affect your project

15. Classifies Internal and External factors External Factors OpportunityThreat Strength Positive OffensiveDifferentiation strategy (Creation of business opportunities by maximizing the company's strength) (Evasion of the threat by utilizing the company's strength) Weakness Gradual ApproachDefensive Defense or Withdrawal (Measures of not losing the business opportunity under the company's weakness) (Measures of not causing the worst situation under the company's weakness and the threat) Internal Factors SO StrategyST Strategy WT Strategy WO Strategy Guideline – Think the "SO" strategy first. – Complement with the "ST" and "WO" strategies. – You don't need to think the "WT" strategy in a project level.

16. Recent changes and trends Politics Economy Society Technology Segm ent A Segm ent B Segm ent C Market size Growth rate Consumer Benefits Info sources ・・・ Changes / trends External Factors OpportunitiesThreats Strengths Weaknesses Climate - Macro Environmental Analysis 3C Analysis - Customer SWOT Describe the influence that the macro environment affects on customers as the changes and trends of 3C customer analysis. Describe the influence that it affects on the company as the opportunities or threats of SWOT analysis. IAL Co mpa ny A Co mpa ny B Com pan y C Market share Profitability Core competence Brand image Technology Sales power Capital Positioning Describe the threats and weaknesses by classifying the 3C competitor analysis. Ref. Environmental Analysis vs. SWOT 3C Analysis – Company & Competitor Internal Factors Collaborators – Suppliers, Distributors & Alliances

17. Learning Outcomes You should be able to: Identify the strength and weaknesses of the company in relation to the project at hand. Identify the opportunities and threats of the company in relation to the project at hand. Identify appropriate strategies before embarking on a project

18. How will you use the knowledge in your work place?