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OLLI Volunteer Workforce How to Recruit & Retain Our Most Valuable Resource 2014 OLLI National Conference, Carlsbad, CA Ann Nikolai California State.

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Presentation on theme: "OLLI Volunteer Workforce How to Recruit & Retain Our Most Valuable Resource 2014 OLLI National Conference, Carlsbad, CA Ann Nikolai California State."— Presentation transcript:

1 OLLI Volunteer Workforce How to Recruit & Retain Our Most Valuable Resource 2014 OLLI National Conference, Carlsbad, CA Ann Nikolai OLLI @ California State University, Chico Julia Cayuso OLLI @ University of Miami Andréa Sisino OLLI @ University of South Carolina Beaufort

2 Nonprofits Need More Talent Limited resources Leadership drain “Burnout” cited as number one reason staffers change jobs 2014 OLLI National Conference, Carlsbad, CA

3 Stanford Social Innovation Review Winter 2009 http://www.ssireview.org/articles/entry/the_n ew_volunteer_workforce 2014 OLLI National Conference, Carlsbad, CA

4 Too Often Undervalued & Underused 2014 OLLI National Conference, Carlsbad, CA

5 Volunteers Can: Provide technology services Help develop programming Train staff Conduct strategic planning Help raise money Mentor young professionals Help improve staff morale and lower turnover 2014 OLLI National Conference, Carlsbad, CA

6 Volunteer Talent Leaves When We Fail To: Match Skills with Assignments Recognize Contributions Measuring the Value of Volunteers Train and Invest in Volunteers and Staff Provide Strong Leadership 2014 OLLI National Conference, Carlsbad, CA

7 Capitalizing on Volunteer Talent Rethink Work Roles Assign Appropriate Tasks Create Bonding Experiences Support and Training Volunteers Use New Technology Develop Strategic Plans 2014 OLLI National Conference, Carlsbad, CA

8 Chico, California Race: 80% White, 14% Latino Age: 15% are 65 & Older (Compared to 11% for California) Sex: 47% Male, 53% Female Education: 60% have some college Estimated median household income: $35,990 California State University, Chico 2014 OLLI National Conference, Carlsbad, CA Population 89,949 OLLI@CSU Chico

9 OLLI @ CSU, Chico Eligibility: 50+ or retired Current Members: 1,017 12 distinct counties under 1 OLLI 200+ classes and programs (3 sessions) 100% volunteer instructors Membership Fee: $100 annual fee No additional class fees 2014 OLLI National Conference, Carlsbad, CA Quick Facts

10 Recruitment Strategies Tying activities to Annual Plan Tapping strong leaders Engaging volunteers in planning Identifying specific roles Volunteers recruiting volunteers Recognizing contributions Utilizing tools for outreach Clear, frequent communication Volunteer sign-up sheets Notices on bulletin boards General appeals Lack of clarity on tasks Micro-management 2014 OLLI National Conference, Carlsbad, CA What worked?Not so much…

11 2013-2014 Annual Plan 2014 OLLI National Conference, Carlsbad, CA

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16 Sustaining the Volunteer Network Developing Annual Committee Objectives Rethinking Work Roles Assigning Appropriate Tasks Creating Bonding Experiences Supporting and Training Volunteers Communication Recognition and Appreciation 2014 OLLI National Conference, Carlsbad, CA

17 Volunteer Recognition Personalize notes of thanks Share the glory Tie contributions to institutional values and goals Priority registration Campus partnerships Community partnerships Recognize Contributions Celebrate Milestones

18 OLLI @ UM Ethnicity: 50% Hispanic Race: 91% White Age: 65 years+ (17%) Language Spoken at Home: 56% Spanish Sex: 48% Male, 52% Female Educational Attainment: 60% some college Estimated median household income in 2012: $85,183 2014 OLLI National Conference, Carlsbad, CA Coral Gables, Florida University of Miami Population 49,411

19 OLLI @ UM Eligibility: 50+ or retired Current members: 800 Classes: 200+ (6 sessions) Full Membership: $30 Separate Class Fees Paid & Vol. instructors 2014 OLLI National Conference, Carlsbad, CA Quick Facts

20 Recruitment Strategies The Personal Touch “Spreading the word” Class announcements Getting specific Member surveys Mine their passion! E-newsletter “Call for Volunteers” Notices on bulletin boards General “calls for help” “Shots in the dark” 2014 OLLI National Conference, Carlsbad, CA What worked?Not so much…

21 Sustaining the Network Consistent recruiting of new volunteers – don’t overwork them! Pairing new volunteers & with “power” volunteers “Something for every one” Clear communication about work roles Open door policy 2014 OLLI National Conference, Carlsbad, CA

22 Volunteer Recognition Hand-written cards Stock favorite treats Smiles Recognizing success Appreciation Events 2014 OLLI National Conference, Carlsbad, CA Make it personal

23 Attention to Details OLLI @ UM VIDEO WILL BE PLAYED HERE 2014 OLLI National Conference, Carlsbad, CA Favorite Treats Appreciation Luncheon Certificates of Recognition Provide support

24 OLLI @ University of South Carolina Beaufort 2014 OLLI National Conference, Carlsbad, CA The Lowcountry Region Fourth fastest growing metropolitan population along the East Coast. Four county service district Demographics : 200,000 people Race : 70% white, 20% African American, 10% Latino Age : 40% of the population is 50+ Education : 55% bachelor’s degree or higher

25 OLLI @ University of South Carolina Beaufort Current Members: 1,500 4 distinct regions 450 classes annually 100% volunteer instructors Annual Fee: $40 Term Fee: $85 Unlimited Summer Session: Free to members 2014 OLLI National Conference, Carlsbad, CA Quick Facts

26 Recruitment Strategies “General” Call for “General” Volunteers Posters or Flyers Insert in Curriculum Guide Membership Communication Personal Interaction Project Ownership Matching Skillset to Position Recognition & Celebration Friend To Friend 2014 OLLI National Conference, Carlsbad, CA What worked? Not so much…

27 Sustaining the Network Constant exposure in all three communities through community presentations Supporting our volunteers’ needs Support - celebrate – congratulate- support – grow together! 2014 OLLI National Conference, Carlsbad, CA

28 Volunteer Recognition Bring all regions together Thank you notes on evaluation letters, cards for special occasions, personal touch Volunteer recognition wall Appreciation events – small & large A MUST…make the time! 2014 OLLI National Conference, Carlsbad, CA


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