1.  BUDGET PROCESS UPDATE  ENROLLMENT MANAGEMENT  PUB UPDATE  OTHER (if time allows) ALL-CAMPUS MEETING - May 12

2. BUDGET UPDATE

3. ENROLLMENT MANAGEMENT Definition of Enrollment Management and the Framework Short-term Plan for Enrollment Mgmt Student Demographics

4. Definition of Enrollment Management  The processes and policies that affect a person’s DESIRE and ABILITY to enroll in classes  Processes are continuous and work best when they work together in a coordinated manner. Get everyone “pulling in the same direction.”

5. Recruiting Funnel  Bring People from the Outside to the Front Door  Focus on the right people  Measured in Applications and Registrations  Tools: Mass Media, Target Media, the Website, and F2F

7. Retention Sieve  Get those who apply to register  Keep students in the pipeline until they’ve met their goal  Keep them through goal fulfillment  Measured in number of registrations to graduations or goal fulfillment  Tools: Every single college experience we offer

8. Enrollment Management Model

9. Campuswide discussion increases success in Enrollment Management  Processes work best when they work together in a coordinated manner- integrated  Focus on Problem Solving not blame  Attach cost and benefit estimates to every activity. Realize that it’s a balance between what we want vs. what we can afford  Connect activities with “pools” of potential students (aka targets)

10. Develop a Research Agenda  Research sets up the foundation for planning  Identifies new opportunities for enrollment and revenue  Critiques our current processes and identifies areas for change  Gives us confidence to go forward

11. Enrollment Management = Herding cats

12. SHORT TERM ENROLLMENT MGMT PLAN

13. Short-Term Enrollment Mgmt Plan Available through the College website on http://intranet.shoreline.edu/emtf/Default.htm

14. About Us Description of what we do List of Members Contact Us Reports 2006 Final Report Meeting Minutes Mar. 20 Minutes: Committee Reports Mar. 20 Minutes Mar. 13 Minutes: Agenda | Minutes Oct. xx Meeting: Agenda | Minutes Announcements ENROLLMENT MANAGEMENT MATRIX FEEDBACK REQUEST (Mar. 17) As promised at the all campus meeting on March 17 the EMTF is asking for your feedback and ideas for the matrix of suggestions that have been assembled so far. This matrix can be downloaded for your review. Please send your ideas, suggestions, and feedback to either Robin Young at ryoung@shoreline.edu or Terry Taylor at ttaylor@shoreline.edu no later than 4:00pm March 24 so they can be included by the task force in our recommendations for the Enrollment Management Plan to the PLT by April 7. Your contributions to this process are vital if we are to make the significant changes necessary to increase our enrollment and retention at Shoreline Community College. We look forward to your contributions and thank you for your support of the College. matrix can be downloaded ryoung@shoreline.edu ttaylor@shoreline.edu

15. Next Steps with enrollment management

16. STUDENT DEMOGRAPHICS Considerations for Enrollment Management and Strategic Planning

17. Diversity Assessment Framework Utilizes institutional research to:  Understand student access and progress  Guide enrollment management and strategic planning

18. Data analysis in 2005-06  Student and employee demographics  Area population trends and projections  Patterns of academic attainment realized by students

19. Looking at SCC students from 2000-2005  Increased students of color population from 32% to 39%  The percentage of female students increased from 57% to 59%  The median age of students ranged from 23.8 to 24.2 years old

20. Prospective Students  Population growth will be concentrated in non- white populations  Between 2000-2020, the expected annual growth rate for the population in Washington * 5.2% for people of color * 0.8% for the white populations  The Latino population is the fastest growing segment.

21. State-wide progress of students  ABE/ESL programs are the largest single entry point into community colleges for students of color and English language learner.  In ABE/ESL programs, Latino and Native American students have progress rates that are lower than white students  In transfer programs, African American, Latino and Native American students are less likely than white students and Asian American students to make significant progress in transfer pathways  In professional technical programs, a slightly larger percentage of African American, Latino and Native American students leave early with fewer than 15 credits.

22. Highlights from the data  SCC students are becoming more racially diverse  Prospective students are likely to be people of color  Attainment gaps and under-served students in community colleges

23. Population Growth combined with Attainment Gap  Population groups with the lowest attainment levels are growing the fastest  Closing the Attainment Gap will increase student enrollment and progress at all education levels

24. Further data analysis needed  Why are students here at SCC?  What are student enrollment patterns at SCC?  To what degree are students making progress toward their educational goals?

25. Research-Based Enrollment Management  Focused recruitment efforts  Early academic intervention activities  Pedagogy and services for diverse populations  Curricular offerings that reflect multicultural perspectives  Attention to every single college experience

26. Research-Based Strategic Directions and Program Planning  Achieve educational equity  Close the Education Attainment Gap  Increase enrollment and student success  Strengthen the community and the economy

27. QUESTIONS

28. PUB UPDATE