2. What is MasExpo MasExpo 2015, the first Italian Exhibition for Italian Food products and kitchen tools in Jordan, will be taking place from the 6 th to 9 th of October 2015 at the King Hussein Youth City in Amman-Jordan. Organized by Al Masirah Expo.Co.LTD. and supported by the Royal Academy of Culinary Arts and the Italian Trade Agency. MasExpo 2015 is going to be one of the most important exhibitions in the field of Italian food products and kitchen tools in the Middle East Region. The exhibition will attract many decision makers, experts, associations, business people and thousands of visitors.

3. Jordan is your Gate to Middle East Countries Jordan plays a very important economic role in the world for its geographical position. The Government is seriously committed to facilitate access to new economic opportunities in order to increase productivity and economic growth, it is also committed in relevant European cooperation projects which will offer a significant tourism development in the Country. The event is an important opportunity to open new markets to Italian entrepreneurs and businesspeople from Jordan and from Arab countries, since Jordan is an operating base to operate across the Middle East. Jordan has hosted seven times “The World Economic Forum” which confirms the important economic role of Jordan.

4. Expo Sectors Beverages Dairy Products Pasta and Rice Sweets and chocolate Mustards, Jams and Preserves Aceto & Aceto Balsamico Oil and Olive Oil Herbs and spices Woodland products, truffles and derivatives Tea, Coffee & Coffee Machines Professional Equipment and Accessories Organic Products Food Presentation Equipment Food Processing & Packaging Equipment Fresh, Canned & Dry Foods Fruits & Vegetables Grains & Cereals Industrial Refrigeration & Storage Equipment Meat & Poultry Products Horeca Seafood & Fish Products Seeds

5. Expo Date After two years of continuous work on studying the Jordanian and italian market, and by reference to the domestic agenda of the shows, it was selected between 06-09 /10/2015 for the establishment of this event. The suitable climate for the exhibition in that period, and that Jordan be worthy of the hospitality brothers from across the Arab world, which promotes the agenda of visitors to the exhibition. It is well known among economists in local and global regions, that End of summer period is one of the best seasons for organizing like events, conferences and exhibitions. The period of the exhibition coincided with another set of events that the weather controls their success. Given the Italian agenda for exhibitions, the history of the exhibition does not intersect with the internal exhibitions and / or international, which organized by Italy and / or involved with the targeted Italian products, most of these exhibitions, were scheduling in advance, focusing on the first half of the year.

6. Choosing Italian product Was chosen off a wide range of products for a wide range of reasons we mention the most important: First, evidenced by the official concerned economic activity statistics in Jordan, that the years 2012-2013-2014 affected by the spread of Italian products from those of European products, where the Italian products take the major part, and in the noticeable increase in the volume of material that have been imported in the past. Boom high volume of imports from Italy, where it is clear from the Jordanian consumer demand to search for high-quality goods, at the level of food products and industries, a researcher at the Foreign Trade can Show the growth in the volume of activity. The presence of the Convention to facilitate foreign trade operations between the Hashemite Kingdom of Jordan, on the one hand and between Italy on the other hand since 2004. The presence of a group of international conventions that facilitate foreign trade between the Hashemite Kingdom of Jordan, on the one hand and between the European Union countries on the other hand. Intensify the decision-makers in Italy's efforts to promote trade relations between the Hashemite Kingdom of Jordan and Italy. Reputable owned by the Italian products on the European counterpart products.

7. Why Exhibit MasExpo 2015 is going to be one of the most important exhibitions in the field of Italian food products and kitchen tools in the Middle East Region, offering exclusive prospects to national and international kitchens and food specialists to meet manufacturers, suppliers, traders and business people; thus gaining access to the booming middle east and Arabian gulf market. MasExpo 2015 promises to provide your company with unmatched opportunities to enter the Middle East and Arabian gulf markets and identify new growth possibilities for your business: Be among the pioneers entering a booming Market Network with qualified manufacturers, suppliers,traders and key decision makers Showcase the full range of your latest products and services effectively to a specialized audience and industry professionals who require your services Learn about industry trends and discover new projects, deals, partners and clients that are relevant to your business

8. Why Visit MasExpo 2015 will attract many decision makers, buyers, experts, associations, business people and thousands of Italian Food an Kitchen enthusiasts from Jordan, Iraq, and other countries of the Middle East. MasExpo 2015 will create significant meeting opportunities for the launch of new businesses. The event will include an International culinary competition Professional Visitors Arab businessmen Association Dealers, agents and distributors in Jordan Traders and importers of food in Middle East Restaurants and institutions of Hospitality in Jordan Manufacturers & Entrepreneurs in Middle East Associations and trade unions in Middle East Iraqi Bussinessmen Association V.I.P Visitors Minister of industry and trade Minister of Development Minister of Tourism Mayor of Amman Media representatives

9. Expo Location MasExpo 2015 will be hosted within the ‘’ King Hussein Youth City ‘’ which is Jordan’s most equipped exhibition venue, located a few kilometers from Queen Alia International Airport (QAIA) offering state-of-the-art facilities and services, including: 3400 SQM of exhibition space (2400 SQM of air- conditioned halls and 1000 SQM of outside exhibition area) Business center services, internet access and ample parking space Stand contracting services, furniture rental and stand extras