1. Signage The most important piece of advertising, –Your LOGO, and sign Main Objectives –Visibility –Recognition Your sign conveys an image about your co. Signage

2. Limitations Space City Code (size limitation,design, color) –No “LED” signs in Monona Costs –Sometimes a vendor will give you a “free” sign (Pepsi) (MG Scoreboard) Speak to a Graphic Artist before hand

3. Sign Considerations Shape- Square, Oval, Round, Triangle, etc. Size- Dimensions Colors – Background color, lettering color, logo color Material – Wood, Plastic, Metal Lettering – Font Style, Logo Design Lighting – Backlit, Neon, Spot Lighted

4. Sign Considerations cont. Message Board – ABS, Monona State Inside Signage – Matching Styles, exit, bathroom, hours, policies, (Kalahari) Placement – Front, Side, Top of Building, Eye Level?

6. #9 Signage Importance of signage Develop your sign/ Logo. –Develop Logo –Then develop signage for your business Answer all of the questions in packet, –pg 4