2. Writing the Business Plan Reasons, issues, advice, structure

3. Purpose of the BP Strategic planning document Checklist document Fund-raising document

4. Technique and planning 1/4 for preparation, 1/3 for draft, 1/3 or more for revision (in time) Settle upon desired outline form Begin gathering support material for each major section.. in each section.. list all things that you intend to present,.. then organize them into a sub-outline

5. Revision The quality of revision heavily depends upon quality of criticism. Leave 1/3 of the text unaltered Modify lightly another 1/3 Throw 1/3 away Add new material This will take more time than the original draft

6. The general “Bangs” format Executive Summary Description of Business Description of Product/Service Market Sales Strategy and Intentions The Competition Management

7. The general “Bangs” format (cont) Personnel and personnel needs Funding requirements, applications, etc. [Financial section separate on all of these plans.. they are the third component after the executive summary and main body].

8. My preferred format Executive Summary General Description of Business Management Team Description of the Market Detailed Description of Products/Services Marketing/Sales Plans and Budget Competition and Risks Future Plans and Financial Needs

9. A third format (weak team) Executive Summary General Description of Business Detailed Description of Products/Services Description of the Market Marketing/Sales Plans Competition and Risks Management Team Current Financial Status and Future Needs