1. Introduction To The PowerFlex 755
Anthony Newkirk
Product Manager - Drives Business

2. PowerFlex® 755 AC Drive 1. Overview 2. Sales Strategy
3. Competitive Overview
4. Marketing Collateral/Demos
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

3. PowerFlex® 755 AC Drive Maximize Investment – Improve Productivity
Adapt to specific application requirements with DeviceLogix embedded logic control
Easily configure, control & collect data over an Ethernet network with embedded Ethernet port
Save up to 70% on engineering and time with Premier Integration
Prevent unplanned downtime by monitoring operating data on the drive’s cooling fans, relay outputs, and run time hours for the motor and system bearings.
Increase productivity and help protect personnel with embedded Safety Options
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

4. PowerFlex® 755 AC Drive
The first drive to be released from the PowerFlex 750-Series
Designed for ease of use, integration, application flexibility and performance
Offers more selection for control and supporting hardware options than any other drive in its class
Industry leading reliability
Focus on quality with improved manufacturing processes
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

5. PowerFlex® 755 AC Drive PowerFlex 755 AC Drive v1 Release
Hp ( /480V AC & 540/650V DC input
With the new PowerFlex 750-Series comes new
Features (DeviceLogix, Predictive Diagnostics)
Power Structures
Main Control
I/O Options
Feedback Options
Safety Options
Communication Interface Options
HIM
Environmental design
Uses Existing software Tools
DriveExplorer V6.01
DriveTools V5.01
RSLogix 5000 AOP V2.01
Key Attributes Driving PowerFlex 755 Design
Ease of Integration
Flexibility
Ease of Use and Troubleshooting
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

6. PowerFlex® 755 AC Drive
The PowerFlex 755 AC drive offers more selection for control and supporting hardware options than any other drive in its class including:
DeviceLogix™ embedded control technology
Standard embedded Ethernet
Predictive diagnostics
Basic and Enhanced Safety options
Added Benefits:
PowerFlex 755 Positioning Functions -- I/O Options
Communications Options Feedback Options
Enclosure Types New HIM
Flexibility in mechanical design to meet specific application requirements
Five (5) option slots capable of accepting a combination of options for control, communications, I/O, feedback, safety and auxiliary control power
The PowerFlex 755 offers new capabilities that allow you access to compete for business that was out of reach before.
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

7. DeviceLogix™ embedded control technology
PowerFlex® 755 AC Drive
DeviceLogix™ embedded control technology
Adapt to specific application requirements with DeviceLogix logic control
Improve System Performance and Productivity
Control outputs and manage status and information within the drive
Speed reaction time and reduce dependency on network throughput with internal drive processing
Provides an option for decision making if communication is lost with main controller
Simplify Programming
Easily programmed via: RSLogix 5000, DriveExplorer V6.01, and DriveTools SP V5.01
Embedded control engine can process up to 90 function blocks with integrated instruction types to help configuration
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

8. PowerFlex 755 – DeviceLogix Embedded Control Technology
Allows Customization with a Standard Product
Stand Alone
Complimentary to Supervisory Control
Programmed with DriveExplorer, DriveTools or RSLogix 5000 via AOP
Supported as a Feature in Premier Integration and Copy Cat Functionality
Allows for embedded control
I/O Processing
Dynamic Gains and Limits
DeviceLogix Support
Up to 90 Function Blocks in a single program
Instruction Types include:
-- Boolean -- Process
-- Filter -- Select / Limit
-- Statistical -- Timer / Counter
-- Comparison -- Compute
-- Move
Program Size and Response time?
To offer flexibility in drive control today, you need a Logix Processor or DriveLogix. This gives some flexibility without an additional controller.
See the DeviceLogix presentation for more information: PowerFlex_755_DeviceLogix.ppt
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

9. PowerFlex® 755 AC Drive Communications
Standard embedded Ethernet communication, allows you to easily configure, control and collect drive data over EtherNet/IP networks
Enables16 data links and supports seamless integration into the Logix environment and EtherNet/IP networks
Multiple communication options provide a variety of network choices and optimized integration with system controllers
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

10. Predictive Diagnostics
PowerFlex® 755 AC Drive
Predictive Diagnostics
The PowerFlex 755 can be programmed to keep track of information that affects the life of its cooling fans and relay outputs
Monitor the run time hours for machine or motor bearings
Provide advanced notification to help prevent unplanned downtime
Real time data provides actual time stamping with a Real-time clock for time stamped events
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

11. PowerFlex® 755 AC Drive Safety
Increase productivity and help protect personnel with basic and enhanced Safety options
The PowerFlex 755 is available with two Safety options:
Safe Torque-Off option
Safe Speed Monitor option
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

12. Safe Torque-Off Option
PowerFlex® 755 AC Drive
Safe Torque-Off Option
Prevent drive restarts after safety circuit is tripped
Requires the use of any external safety relay to meet EN954-1, Category 3
Certified at PLd/SIL3
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

13. Safe Torque-Off Option
PowerFlex® 755 AC Drive
Safe Torque-Off Option
Demand on safety function initiates stop. Drive still powered but in safe state and motor unable to start
No start-up routine needed. Process can begin immediately
Helps maintain operational lifetime of drive
Helps minimize loss of production
Less confusion and stress for operator
Communications active throughout safety initiated routine
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

14. Safe Speed Monitor Option
PowerFlex® 755 AC Drive
Safe Speed Monitor Option
Reduce and safely monitor the speed of an application
Helps personnel to safely remove jams and perform other similar maintenance work without stopping the machine completely
Increase productivity and help protect personnel
Safe Speed Monitor option card is embedded into drive
Saves space, and helps reduce system wiring and complexity by allowing input devices to be connected directly to the PowerFlex 755 drive
Certified at PLe/SIL3
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

15. PowerFlex® 755 AC Drive Safe Speed Monitor Option
The embedded Speed Monitor Safety option provides the following functionality:
- Safe Torque-Off
- Safe Maximum Acceleration
- Stop Categories 0, 1 and 2
- Safe Direction
- Safe Stop
- Door Control and Monitoring
- Safe Limited Speed
- Enabling switch input
- Safe Maximum Speed
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

16. PowerFlex® 755 AC Drive Control
Support multiple application types with drive control modes for speed, torque, and position
Supports multiple motor types with selectable high-performance motor control algorithms
Easily apply to lifting applications with TorqProv
Ideal for stand alone or multiple drive solutions with AC or DC common bus configurations
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

17. PowerFlex® 755 AC Drive Packaging
Enclosure and packaging options to meet most environmental requirements
Open Type Cabinet Mount (50 C)
IP20 (NEMA Type 0) Front
NEMA 1 with Debris Hood & Conduit Plate Kit
Field Installed Flange Kit
IP20 (NEMA 1) Back
Flange Mount (50° / 40°C)
IP20 (NEMA type 0) Front
NEMA 1 with debris hood & conduit plate kit
Factory Installed Flange Option
IP66 (NEMA 4x) Back
Extra Protection Wall Mount (40°C)
IP54 (NEMA 12) Front
IP54 (NEMA 12) Back
Conformal coating is standard
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

18. PowerFlex® 755 AC Drive Global Standards Meets Worldwide standards UL
cUL
SEMI F47
RoHS
TUV FS
C-TICK CE
EMC EN
Low Voltage EN
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

19. PowerFlex 755 – Standard Features
Selectable Motor Control Algorithms to Support Multiple Motor Type Applications
Vector Control with Force Technology™, Permanent Magnet FV, Sensorless, and V/Hz
Supporting Induction, Allen-Bradley® MPL, and Some 3rd party Permanent Magnet motors
Integral Position Loop for Standalone Positioning Applications
Reduces Customer Cost (No controller needed, saves space, …)
Position and Velocity Profiling, Direct, and Position CAMing
Synchronized Control Loops to Facilitate Tighter Motor Control
Speed Loop, Torque Control, Process PI, & Position Loop
Enhances regulator stability and performance with faster system updates
Feedback Loss Switchover “On the Fly” for Redundant Feedback Applications
In Speed Mode (Encoder or Sensorless)
Performance Application Features that Compensate for System Disturbances
Inertia Adaptation, Filters, Inertia Comp., etc.
TorqProve for Lifting Application Configuration Without a Controller
Assisted Startup for Customer Ease of Use
Embedded DeviceLogix Control Technology
User logic that provides additional drive control and custom programming
Embedded Hardware Features for Ease of Integration
EtherNet/IP
(1) 24V DC/120V AC Input (typical use – Hardwired Enable Input)
Real Time Clock
Red Items are first time in PowerFlex products
Advance Performance features like – Inertia Adaption, Friction compensation, Inertia compensation, Low Pass Filters, ect
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

20. PowerFlex 755 – Standard Features
Embedded Ethernet Port
Out-of-the-box-enabled control for Command, Reference, Status and Feedback words
32 parameter-configurable, fully-independent 32-bit floating-point type Datalinks (16 input / 16 output)
Rotary-style switches to set IP address (also software configurable with parameters or BOOTP)
Status indicators visible through drive cover
Explicit Messaging support (introducing codes 4D / 4E)
Supports 3 types of fault actions (Comm Flt, Idle Flt, Msg Flt)
Peer-to-Peer (drive to drive control) support
Built-in web pages and notification (similar to 20-COMM-E adapter)
Dedicated user manual being created (publication 750COM-UM001)
More Features, Better Performance, Fully Integrated!
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

21. PowerFlex 755 - Embedded EtherNet/IP Comparison
20-COMM-E
Control
Yes (auto configuring)
Yes (factory enabled)
Messaging
Yes (4D, 4E service code support)
Yes
Throughput Time
15 ms (all I/O enabled)
40 ms (all I/O enabled)
Datalinks
16 in/16 out (independent usage)
8 in/8 out (requires paired usage)
EDS File
Yes
Yes
UCMM Support
Yes (used for direct HMI control)
Yes (used for direct HMI control)
Peer-to-Peer
Yes
Yes
Web Server
Yes (includes web page & )
Yes (includes web page & )
Switches
Rotary type to set IP address
Only for enabling/disabling web server
Fault Actions
3 types (Comm Flt, Idle Flt, Msg Flt)
2 types (Comm Flt, Idle Flt)
Software Routing
Yes (DriveExplorer v6, DriveTools v5)
Yes (needs new firmware update)
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

22. PowerFlex 755 – Control Pod Features
24V Isolated External Supply
Control Board
Comm carrier for existing 20-Comm adapters
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

23. PowerFlex 755 AC Drive Options
The PowerFlex 755 has five (5) option slots capable of accepting a combination of choices for control and field installable option cards for:
I/O
Feedback Encoder Interface
Safety
Safe Torque-Off Option
Safe Speed Monitoring Option
HIM
Communications
Auxiliary Power
Fast and Easy Installation of Control Options
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

24. PowerFlex 755 AC Drive Options
I/O Option Cards
Multiple I/O options to support multiple voltages and other customer needs
(2) 24V DC options (2AI, 2AO, 6DI, and 2RO or 1RO with 2TO)
(1) 115V AC option (2AI, 2AO, 6DI, and 2RO)
Control I/O features include
Analog loss detection
Timed outputs
PTC input
Feedback Option Cards
Multiple feedback options to support performance and simple applications
Universal Feedback Card
Encoder
Stegmann and Heidenhain High Resolution Feedback
Stahltronis and Temposonics using SSI Linear Feedback
Biss
Single Incremental Encoder
Dual Incremental Encoder
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

25. PowerFlex 755 AC Drive Options
Safety Option Cards
Two Safety options to offer customers: Basic and Enhanced
Basic = Safe Torque-Off Option
Entry Level Safe Torque-off Option
PLd/SIL3 Safety Certification
Requires Use of External Safety Relay
Enhanced = Safe Speed Monitor Option
Safety relay embedded into hardware option card in drive
PLe/SIL3 Safety Certification
Includes Safe Torque-Off capability
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

26. PowerFlex® 755 AC Drive Options
Human Interface Module (HIM)
Higher Resolution Display for Expanded Language Support
Up to eight languages supported
Flashing backlight (for fault conditions)
Ergonomic and Usability Enhancements
Icon driven numeric & navigational keypad
Larger and fewer keys
Customizable Interface
Display or configure up to six (6) lines of text
Assign up to 9 short-cut key functions
More meaningful explanations of parameters and events
Optimize Drive Configuration
Easier programming of options
New drive configuration routine for startup
Backward Compatible
Supports existing PowerFlex 7-class drives
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

27. PowerFlex® 755 AC Drive Options
HIM Features
Status Screen
Select device icon/port
Device name user-definable
Firmware / hardware version
Direct parameter access
Direct language change
Control Screen
Key function map
Graphical speed value bars
Process Screen
6 lines, customizable
Fault Screen
Flash backlight
Time stamp
Folder Screen
Folder navigation
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

28. PowerFlex® 755 AC Drive Options
PowerFlex HIM Comparison
20-HIM-A6/C6S Enhanced - includes -A3 features
- plus, hi-res display - intuitive navigation - backwards compatible - 6 process display lines, etc.
Performance / Functionality
20-HIM-A3 Basic
Price
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

29. PowerFlex 755 AC Drive Options
Communications
DeviceNet Option Card
Out-of-the-box-enabled control for Command, Reference, Status and Feedback words
32 parameter-configurable, fully-independent 32-bit floating-point type Datalinks (16 input / 16 output)
Rotary-style switches to set network address and baud rate (also software configurable)
Explicit Messaging and Unconnected Message Manager support
Polled (default), Change of State (COS) and Cyclic I/O support
Supports 3 types of fault actions (Comm Flt, Idle Flt, Msg Flt)
List Price will be relatively the same as the 20-COMM–D adapter
Dedicated user manual (750COM-UM002)
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

30. PowerFlex 755 - DeviceNet Comparison
DNET
20-COMM-D
Control
Yes (always enabled)
Yes (factory enabled)
Messaging
Yes (4D, 4E service code support)
Yes
Throughput Time
25 ms (all I/O enabled)
40 ms (all I/O enabled)
Datalinks
16 in/16 out (independent usage)
8 in/8 out (requires paired usage)
EDS File
Yes (parameter-less)
Yes (complete)
UCMM Support
Yes (used for direct HMI control)
Yes (used for direct HMI control)
Peer-to-Peer
No (use embedded ENet/IP instead)
Yes (used for drive-to-drive control)
I/O Methods
Supports Polled (default), COS, Cyclic
Supports Polled (default), COS, Cyclic
Switches
Rotary type to set address / baud rate
Rotary type to set address / baud rate
Fault Actions
3 types (Comm Flt, Idle Flt, Msg Flt)
2 types (Comm Flt, Idle Flt)
Software Routing
Yes (DriveExplorer v6, DriveTools v5)
Yes (needs new firmware update)
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

31. PowerFlex 755 AC Drive Options
Communications Carrier
Allows existing 20-COMM adapters to be used in PowerFlex 750-Series drives
Should only be used:
If a certain network adapter is not available
For example, use with 20-COMM-C ControlNet until CNET-C is available
Drive migration is being made
For example, customer has existing 20-COMM adapters that they want to use
Installation instructions (pub 750COM-IN001)
20-COMM Compatibility matrix available on the Distributor Extranet
Think Comms First!
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

32. PowerFlex 755 AC Drive Options
24V DC Aux Power Option
Maintains control powered when main power is removed
Allows communication to remain
Allows DeviceLogix to run to control inputs/outputs
24V input supply required
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

33. PowerFlex® 755 Drive Software Tools
DriveTools SP v5.01
PowerFlex 750-Series Support
Increased number of peripheral ports
Parameter selectors
DeviceLogix
Access levels
Real-Time Clock
UNICODE support
Start-up & Safety wizards
FactoryTalk Security Single Sign-on
DriveExplorer v6.01
Match Drive
RSLogix 5000 v17 AOPs 2.01
New Profiles:
PowerFlex 755
PowerFlex 4-Class Multi-Drive
PowerFlex
New Wizards:
PowerFlex 755 Startup
PowerFlex 755 Safety
General AOP Enhancements
Add I/O online without shutting down control
RSLinx path splicing
Create Database
Match Drive
Now all with Windows Vista Support
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

34. PowerFlex 755 AC Drive Internal Brake IGBT – Internal Brake Resistor
Standard through 75HP
Optional 100 – 350HP
Internal Brake Resistor
Low duty cycle
Optional up to 15Hp (11kW)
Internal EMC Filtering
Zero StackingTM
Operating Temperature (All Frames)
0 to 50 degrees C (IP20) – Open Chassis, without de-rating
Altitude
1000 meters, without de-rating
Drive Rating
Normal Duty
Continuous operation at rated output current
110% Overload for 1 minute every 10 minutes
150% Overload for 3 seconds every 1 minute
Heavy Duty
Continuous operation at the appropriate rated output current
150% Overload for 1 minute every 10 minutes
180% Overload for 3 seconds every 1 minute
In addition, the drive is rated to operate up to 50 degrees C on the open chassis design (IP00) without de-rating and up to 55 degrees C with minimal de-rating required.
If the drive operates in higher elevations, derating only needs to occur above 3000 ft and can be derated up to 10,000 ft.
The drive has very good overload ratings in its class ideal for applications requiring higher starting torques.
De-rate 1.25% for every 1 degree C over the above, to 55 degrees C
Additional cooling is required for temperatures above 55 degrees C
De-rate by 1.2% for every 100 meters (328ft) above 1000 meters (3300ft)
5000 meters with derating
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

35. Build a drive with Product Selection Toolbox
PowerFlex 755 AC Drive
New product selection concept – Base drive plus option cards
Designed to improve availability by offering base drives
Option cards are compatible with all PowerFlex 750-Series drives
Option cards are field installable
Option cards can be more easily stocked and available for replacement
Communications carrier allows existing 20-COMM adapters to be used in PowerFlex 750-Series drives
Base Drive Configurations
Current, voltage, Enclosure Rating, Internal Resistor, Dynamic Brake
Field Installable Option cards for HIM, I/O, Communications, Safety, Feedback, Aux Power
Build a drive with Product Selection Toolbox
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

36. PowerFlex® 755 AC Drive - Specifications
Drive Ratings (normal duty)
400/480V, 7.5…250 kW / 10…350Hp / (15…415 A)
Motor Control
Vector Control with FORCE™ Technology
Encoder Speed Control
Encoderless Speed Control
Sensorless Vector Control
Slip Compensation
Torque Regulation
V/Hz Motor Control
Permanent Magnet Motor Control
Ambient Temperature Limit for Enclosures
IP 20 / NEMA/UL TYPE 0 = 50° C
IP 20 / NEMA/UL TYPE 0 with Flange
Factory Installed (IP66 / Type 4X backside)
Cabinet Interior = 50° C
External Ambient = 40° C
Field Installed
External Ambient = 50° C
IP 21 Kit / NEMA/UL Type 1 = 50° C
IP 54 / NEMA/UL Type 12 = 40° C
Standard Features
Embedded Ethernet
DeviceLogix Embedded
Preventative Diagnostics
Integral Position Loop
Speed and Position Profiler
Electronic Gearing
PCAM functions
Real Time Clock
Flexible Packaging Options
RoHS Compliant
Conformal Coated
Assisted Start-up Routine
Analog Loss Detection
Motor Overload Retention
Common Bus Capability
Adv. Drive Overload Protection
Bus Regulation
Feedback Loss Switchover (in speed mode)
Inertia Adaptation
TorqProve
Options
Safe Speed Monitoring Option
Safe Torque-Off Option
Expandable I/O, 24VDC/120VAC Options
24V DC Aux Power Option
HIM Option
Multiple Feedback Options
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

37. PowerFlex 755 – Ratings and Dimensions
Frame 2
Normal Duty
Frame 3
Normal Duty
Frame 4 Normal Duty
Ratings:
V, kW (10-15Hp)
Ratings:
V, kW (20-30 Hp)
Ratings:
V, kW (40-50 Hp)
Dimensions:
Height = 424.2mm (16.70”)
Width = 134.5mm (5.30”)
Depth = 212mm (8.35”)
Dimensions:
Height = 454mm (17.87”)
Width = 190mm (7.48”)
Depth = 212mm (8.35”)
Dimensions:
Height = 474mm (18.66”)
Width = 222mm (8.74”)
Depth = 212mm (8.35”)
Frame 5 Normal Duty
Frame 6 Normal Duty
Frame 7 Normal Duty
Ratings:
V, kW (60-75Hp)
Ratings:
V, kW ( Hp)
Ratings:
V, kW ( Hp)
Dimensions:
Height = 550mm (21.65”)
Width = 270mm (10.63”)
Depth = 212mm (8.35”)
Dimensions:
Height = 665.5mm (26.20”)
Width = 308mm (12.13”)
Depth = 346.4mm (13.64”)
Dimensions:
Height = 881.5mm (34.70”)
Width = 430mm (16.93”)
Depth = 350mm (13.78”)
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

38. PowerFlex 755 – Frame Size (2)
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

39. PowerFlex 755 – Frame Size (2-4)
Smaller footprint
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

40. PowerFlex 755 – Frame Size (5-7)
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

41. PowerFlex® 755 AC Drive 1. Overview 2. Sales Strategy
3. Competitive Overview
4. Marketing Collateral/Demos
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

42. Drives Business Strategy
To attain Top 2 (MV) and Top 3 (LV) global drives market share status by 2012:
Offering world-class Customer Experience
Industry-leading Reliability
Industry’s best Integration & Connectivity
Differentiating product Life-cycle and ease of Migration
The most advanced Safety solutions
What our competitive game plan will be. Objective = ends; Scope = domain; Advantage = means
To attain Top 2 (MV) and Top 3 (LV) global drives market share status by 2012 by delivering unmatched value to our customers:
Industry-leading Reliability: from our customer’s first experience through the entire solution usage life
Protecting our customer’s investment with unprecedented product life-cycle Longevity and ease of Migration to next-generation solutions – all on our customer’s timeframe
The industry’s best Integration & Connectivity to our customer’s control, visualization, and information architectures
The most advanced Safety solutions that increases our customer’s employees’ safety and increases productivity
Offering world-class Customer Experience throughout the user life-cycle: From comprehensive pre-sales consultation, to prompt solution delivery, to responsive support
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

43. PowerFlex 755 – Initial Strategy
Gain additional market share by expanding our application capability
Lead with the PowerFlex 755 at target conversion accounts
Z3 customers
Introduce the PowerFlex 755 at existing customer accounts as an option for consideration
Promoting it as an expansion of our existing product offering
Z2 customers
The PowerFlex 755 offers new capabilities that allow you access to compete for business that was out of reach before.
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

44. PowerFlex 755 Product Positioning
PowerFlex 700S
PowerFlex 755
Initial Release
PowerFlex 700L
PowerFlex 700 (Optimized Flexibility)
PowerFlex
700H
PowerFlex 70
(Optimized Simplicity)
Performance / Functionality
Primary Positioning
Performance HP
Price 5 10 20 50
350
2500
Power Rating 460V)
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

45. PowerFlex 755 - Account Guidance Flowchart
When continuing to lead with existing 7 class, provide “750 heads up” where appropriate
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

46. Customer Value Propositions
In today’s market place our customers are looking for:
Lower Cost to design, develop, and deliver
Innovation
Performance
Sustainability
We are fortunate that the PowerFlex 755 can be a solution to many of the challenges our customers are faced with
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

47. Customer Value Propositions
Lower Cost to design, develop, and deliver
One drive /drive family that has common parts and spares to help reduce inventory
One drive that can be built based on system requirements—it can have as many or as few options as necessary
Out of the box start-up
New HIM
Premier Integration-reduce configuration time with RSLogix 5000
Smaller frame size for 75Hp and up
DeviceLogix for stand alone control
Slot based architecture—allows the drive to configured as needed
Universal feedback card allows for multiple feedback options
Multiple motor controls
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

48. Customer Value Propositions
Innovation
Advanced Safety—Safe Speed Monitoring incorporates Rockwell Automation Safe-Speed Control core technology
Embedded Ethernet port
DeviceLogix
Preventative diagnostics provides information on drive cooling fans and I/O relays and motor hour operations to help reduce downtime and plan for maintenance accordingly
Packaging options
Meets worldwide standards (ROHS)
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

49. Customer Value Propositions
Performance
Supports simple to complex applications
Synchronized control loops = tighter motor control
Application flexibility
Improved quality on internal parts = improved reliability (conformal coating)
Sustainability
Energy savings associated with VFDs
Equipment protection with predictive diagnostics
ROHS compliant to meet global standards
Conformal coating to help improve reliability
Safety options to protect equipment and personnel
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

50. PowerFlex 755 – Customer Targets
Target OEM’s and System Integrators
Customer Needs
One product for basic speed controlled applications to advanced positioning and motion applications
Reduced investment (Training, Spare parts)
Reduced system commissioning (One product, Flexible programming)
Motor flexibility (Induction or Permanent Magnet motors)
Feedback flexibility (Universal Feedback option, Encoder options)
Extended application capabilities built in (PCAM, TorqProve,…)
Embedded Control for custom programming
DeviceLogix (Embedded User Logic)
I/O Processing
Can process up to 90 Function Blocks (Boolean, Math, …)
Premier Integration with IA (Logix, View, FactoryTalk)
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

51. PowerFlex 755 – Customer Targets
Target Customers with Drive Systems
Customer Needs
High Performance Motor control for Induction and PM motors
Multiple feedback options
with feedback loss switch over (while running)
System integration ease
Embedded EtherNet/IP
Extended application capabilities built in & Advanced diagnostics
Predictive Diagnostics
Extensive versatility in meeting application requirements
Advanced Inertial adaption / compensation
Advanced filtering
Position regulator
High bandwidth regulators
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

52. PowerFlex 755 – Application Targets
Applications which require flexibility and good performance
Test Stands
Winder, Un-Winders, Tension reels
Slitters and packaging lines
All web based applications, Metals, Plastic, & Paper Converting
Commercial Printing and binders
Paper Processing and pulp handling
Cold and hot rolled steel applications
Corrugating and box packaging
Mixers, extruders, tire machines
Oil, Gas, Water and fluids pumping and control
OEM packaging and controls
Industries
Metals
Mining
Forest Products
Transportation
Automotive
Tire and rubber
Petro-Chem
Paper Converting
Review all the areas where DC controls are currently being used.
Ask for other areas where they see room for growth.
This is the last slide before the scheduled break.
Drawing ticket in the bin.
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

53. PowerFlex 755 – Application Targets
Applications that guard against personal injury or machinery damage
In the Material Handling Industry
Smart Conveyors
In the Automotive Industry
Automotive Assembly Lines
In the Food & Beverage Industry
Web Based Applications
With Inspection Stations
More customers requiring certified safe off capability (no software intervention and redundant circuits)
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

54. PowerFlex 755 – Application Targets
Applications that require position control
Velocity-regulated Profiling
Velocity steps based on:
Time
Digital inputs
Encoder counts
Parameter Levels
Local Position Planning
PCAM
Electronic Gearing
Point-to-point position moves
Positioning can be either:
Incremental moves
Absolute moves (referenced to home)
Additional Profiling Features:
16 steps in position array
Each step has the following:
Process can move to/from any step in array
Single cycle or continuous cycling
Homing capability
Automatic Homing Procedure
Home to a limit switch or a marker pulse
Blend moves
Step Type
Value
Velocity
Accel Time
Decel Time
Next Step Condition
Dwell
Batch
Next
Can be set up using assisted start which makes it much easier than ever before!
Note that the PowerFlex 700 uses incremental encoders only.
If the application can allow a re-homing after a power cycle or outage, this will work great.
If the application requires the drive to know the position of the motor after a power cycle or outage, then an absolute encoder is required. The PowerFlex 700S can accommodate this.
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

55. PowerFlex 755 – Application Targets
Single axis or axis and a half positioning applications
Press Feeders
Electronic Gearing
Positioning Conveyors
Metal Cutting
Labeling
Bottling
Rotary Knife
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

56. PowerFlex 755 – Application Targets
Application needing TorqProve for Lifting
Benefits include:
Assured control of the load.
TorqProveTM assures that the mechanical brake has control of the load when stopping the drive, and the drive has control of the load when releasing the brake during a move command
TorqProveTM and FORCETM Technology helps eliminate concerns with brake timing and environment changes inherent in V/Hz drives
Reduced set-up time
Very easy to set-up – only a few parameters
No PLC programming required for function (brake control is performed by drive)
No Special drive or software required
The TorqProveTM feature comes standard!
Outstanding performance
The PowerFlex 700 drive offers industry-leading performance in an easy-to-use, general purpose drive.
Features include:
Automated Torque & Brake Proving
Float capability – drive holds zero speed while holding brake open
Micro position (creep speed)
Fast Stop – Stops load as fast as possible then sets brake (reduces wear)
Protection capability including:
Brake Slip Detection
Speed Deviation Fault
Output Phase Loss Detection
Encoder Loss Fault
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

57. PowerFlex 755 – Application Targets
Applications requiring some custom control in a drive
DeviceLogix engine integrated in the drive
No external connections required
No additional panel space required for a controller
Winders/Unwinders
Diameter Calculation
Tension PID and Reference Control
Traverse/P-jump control
Brake And Lifting applications
Brake control based on input status
Position Controlled
Extruders
Temperature and Pressure control Loops
Permissive Logic
Calendars/Presses
Nip pressure control
Determine when Speed Regulated vs Torque Regulated
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

58. Traditional Industrial Market Applications
Customer Benefits
Manufacturing Process & Quality Improvements
Energy Savings (Fans & Pumps)
Reduced Maintenance & Downtime
Material Handling Conveyor
Chemical Mixer
Drug Filling/Labeling
Line
Beverage Bottling & Filling Line
Plastics Molding
Automotive Assembly Line
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

59. PowerFlex® 755 AC Drive 1. Overview 2. Sales Strategy
3. Competitive Overview
4. Marketing Collateral/Demos
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

60. PowerFlex 755 – Competitive Differentiators
DeviceLogix Embedded: User Logic, I/O Processing, Function Blocks; Boolean, Math, …
Embedded EtherNet/IP
Premier Integration with IA (Logix, View, FactoryTalk)
Predictive maintenance: Bearings, cooling fans, relays, …
Enhanced Safety: Speed Monitor and Safe Torque-Off, SIL3/Cat 4
Packaging Flexibility: Open Type, Flange Type, Type 12
New Options: Expanded I/O, feedback, aux 24V, …
New Features: PCAM, Real Time Clock, …
Smaller Size (75HP and larger)
New HIM with “Out-of-the-Box” Start-up
Improved Reliability: Conformal Coating – standard
RoHS compliant
Additional Language Support (Chinese, Japanese, Korean)
Creates Opportunities to Increase Market Share
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

61. PowerFlex 755 – Competitive Differentiators
PowerFlex 755 Advantages
Premier Integration with IA
Predictive Diagnostics
Embedded EtherNet/IP
Enhanced Safety
Motor Control Technology Flexibility
DeviceLogix (Embedded)
Feedback Flexibility
Network Connectivity
Integral Position Loop
PowerFlex 755 Ö
ABB: ACS800
Danfoss: FC300
CT: Unidrive SP
Schneider: Altivar 71
Lenze: 9300
SEW: MoviDrive
Siemens: G/S120
Eurotherm: 690+
Yaskawa: G7
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

62. PowerFlex® 755 AC Drive 1. Overview 2. Sales Strategy
3. Competitive Overview
4. Marketing Collateral/Demos
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

63. PowerFlex 755 – Launch Tools
Internal Training
Launch overview
Frequently Asked Questions
Training Presentation (this one)
US Price Sheet
Customer Facing / Marketing Tools
Product Profile *
Presentation
Selection Guide
Product Selection Toolbox
PowerFlex Accelerator
Motion Analyzer
Intelligent Motor Control Magazine
Safe Speed Control Brochure
Distributor Link
RA Internal Link
Distributor Extranet >> Products >> Drives (Allen-Bradley) >> Architecture Class Drives >> PowerFlex 755 AC Drive
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

64. PowerFlex 755 - Demo Global Usage Feature Overview
Safety Demo Linkage
IMC Demo Linkage
PowerFlex 755 Demo:
Shown alone – core features of product
Linked to Safety Demo
Linked to IMC demo
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

65. PowerFlex 755 – Demo Distribution & Labs
Distribution Plan:
USA – Rockwell Automation
1 per District–
2 for Demos on Line –
12 RAOTM –
** North America - Revised planning in process to acquire 1 demo per N. American PCAM – Timing to be confirmed & communicated – Goal is 3QFY09 **
AP – Rockwell Automation
10 –
LA – Rockwell Automation
11 –
EMEA – Rockwell Automation
16 – remainder to ship
Distributor Demo Units to be made available for purchase – February 2009
Labs:
Basic Drive Programming & Speed Control
Premier Integration
Safe Speed Control
Positioning
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

66. Post-Sale Tools
Installation Instructions* (includes DeviceLogix Controller for PowerFlex 750-Series Drives)
750-IN001
User Manual
750-UM001
HIM User Manual
20HIM-UM001
Safety Option Reference Manual
750-RM001
Safe Torque-Off User Manual
750-UM002
Enhanced 20-HIM-A6/-A7-C6S User Manual
20HIM-UM001A
PF750 DeviceNet Comm Card User Manual
750COMM-UM002
PF750 Embedded Ethernet Comm Card User Manual
750COMM-UM001
DeviceLogix Programming Manual
RA-UM003A
Options Installation Instructions
750-IN002 – 009
Firmware Release Notes
750-RN
20-COMM Carrier Installation Manual
750COM-IN001
20-COMM Reference Excel file
20-COMM Compatibility with PF750-Series Drives.xls
PF750 ControlNet Comm Card User Manual
MARCH 2009
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

67. PowerFlex® 755 AC Drive
All marketing collateral can be found on the Distributor Extranet:
Distributor Extranet >> Products >> Drives (Allen-Bradley) >> Architecture Class Drives >> PowerFlex 755 AC Drive
Distributor Link
RA Internal Link
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

68. Additional Launch Tools – Links available via Extranet
Customer Presentation Electronic Only/Extranet
Training (Internal) Presentation Electronic Only/Extranet
Lab Materials Electronic Only/Extranet
IMC Magazine Printed / Publication #: IMC-BR003B
IA Magazine Printed / Publication #: IA-BR004
Website Link
US Price Sheet Electronic Only
Product Selection Toolbox Utilize “Current Updater” – January 22
PowerFlex Accelerator
Motion Analyzer February 2009
Distributor Extranet >> Products >> Drives (Allen-Bradley) >> Architecture Class Drives >> PowerFlex 755 AC Drive
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

69. Post-Sale Tools
Installation Instructions* (includes DeviceLogix Controller for PowerFlex 750-Series Drives)
750-IN001
User Manual
750-UM001
HIM User Manual
20HIM-UM001
Safety Option Reference Manual
750-RM001
Safe Torque-Off User Manual
750-UM002
Enhanced 20-HIM-A6/-A7-C6S User Manual
20HIM-UM001A
PF750 DeviceNet Comm Card User Manual
750COMM-UM002
PF750 Embedded Ethernet Comm Card User Manual
750COMM-UM001
DeviceLogix Programming Manual
RA-UM003A
Options Installation Instructions
750-IN002 – 009
Firmware Release Notes
750-RN
20-COMM Carrier Installation Manual
750COM-IN001
20-COMM Reference Excel file
20-COMM Compatibility with PF750-Series Drives.xls
PF750 ControlNet Comm Card User Manual
MARCH 2009
(Confidential – For Internal Use Only) Copyright © 2008 Rockwell Automation, Inc. All rights reserved.

70. Questions?