Learn ng Objectives Identify the purposes of survey research 1 Define the characteristics of a survey 2 Outline the steps in the survey process 3 Evaluate survey administration methods 4 Determine when an online survey is useful 5
5 Research purpose Research goal Research objective
Research Purpose 1 Exploratory 2 Descriptive 3 Explanatory
Identify the research purpose A survey to gauge employee satisfaction. A public opinion poll of registered voters before an election campaign. A survey of online shoppers focused on shopping cart abandonment.
Research Goal General statement outlining the aim of the research. Establish an assessment plan for the department.
Research Objectives Specific statements about what will be measured. To determine the number of projects completed in the department. To uncover inefficiencies in departmental processes.
Use an Online Survey if 1 Sample is large & widely distributed 2 Timeline is short 3 Topic is sensitive 4 Audience has access to necessary technology 5 Sampling frame is available 6 Convenience sample is adequate 7 Multi-media features would enhance project 8 Staff has technological capability