1. Marketing research and Marketing Planning at Nestle.
Unit 3 Assignment 2
Marketing research and Marketing Planning at Nestle.
CRITERIA COVERED
P3, P4, M2, D2

2. Task
P3 & P4 Prepare a presentation describing how marketing research is used to create and develop marketing plans for your chosen organisation Search the internet and this site is useful but you may find other sites

3. Choose an organisation- Tesco
Prepare a presentation describing how marketing research is used to create and develop marketing plans for your chosen organisation
Choose an organisation- Tesco
Research to find out what market research- TESCO –PLC
VISIT TESCO
TESCO- Website –customer feedback
Leaflet/forms
Say what techniques they use- describe each one(theory) detail how Tesco do it.

4. Marketing Research at Nestle
Nestle uses all the following methods of Research
Qualitative Research
Mention what it is, and how nestle would do this, why
Quantitative Research
Primary research
Mention what it is, and how nestle would do this,why
Secondary Research
Internal/external research
Mention what it is, and how nestle would do this, when and why

5. Marketing Research
their uses / advantages (i.e reduce risk in decision making, measure progress over time);
Mention the overall benefits to nestle of using these research techniques
and limitations / disadvantages (cost effectiveness, validity of data collected
Mention the overall disadvantages to nestle of using these research techniques

6. Marketing Planning at Nestle
For Marketing planning you must include marketing planning process models of:-
PESTLE (political, economic, social, technological, legal and environmental external factors)
Mention what it is, and how nestle would use this and why they would use this
SWOT (internal strengths and weaknesses, external opportunities and threats)
The setting of SMART (specific, measurable, achievable, resourced, time-bound) objectives
and how these determine strategy and tactics, help implement changes; and evaluate progress
Mention why they need to do marketing planning, what benefits does it become and how does it help them achieve the main goals of company such as making a profit.

7. How Nestle uses marketing research to create marketing planning
Mention how nestle uses marketing research to create marketing plans

8. Limitations of marketing research (M2)
Explain the limitations of the marketing research
What are the limitations (problems) with each method of market research referred to above. You must mention the disadvantages of each method of research not an overall disdvantage

9. Recommendations for improving Marketing research (D2)
Make justified recommendations as to how the validity of the research could be improved.
How can the way they do the research be improved and why is it important to the organisation to do this
How can they improve the way the do market research