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2. Oil & Gas Financial Journal Filling a financial information void Mikaila Adams Editor, OGFJ 2

3. Professionals seek credible information to make decisions 3 Many factors influence oil and gas prices, decisions Oil & Gas Journal

4. Recognizing a marketplace need Oil & Gas Journal, PennWell conducted a readership survey Professionals interested in the financial side of the industry were analyzing the technical focus of OGJ for use on the business side. An audience for a petroleum industry publication targeting operational decision-makers in the oil and gas business 4 Oil & Gas Financial Journal was created to serve those familiar with OGJ, but not part of target audience

5. OGFJ Today Oil & Gas Financial Journal provides executives, analysts, investors useful information about financial developments in the oil and gas industry 15,602 subscribers — the largest circulation of any publication serving finance and investment professionals in the oil and gas industry 5

6. The Beginning Quarterly issues, March 2004 First monthly issue, April 2005 BPA Worldwide Verified circulation data 6

7. Evolution Over the years, technology has played a large role in the evolution of both the industry, and OGFJ. First, advances in technology helped unlock previously uneconomic hydrocarbon reserves, starting The Shale Revolution 7

8. Unconventional Resources Center Area maps Infrastructure maps News Analysis 8

9. Digital Availability/ Content Consumption Complete website upgrade incorporating responsive design Site detects user’s access environment (laptop, smartphone, tablet) 660,000 more page views in 2014—growth of over 40% Interactive digital edition of monthly publication Apps Over 15,000 OGFJ mobile app downloads Social Media 9

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12. 12 Filling the information void Need for publication to cover energy finance: Risk management Portfolio optimization Project finance Accounting issues and beyond

13. 13 Expanding coverage In the beginning, OGFJ primarily covered news related to the small- to mid-cap companies in the upstream sector. As time went on, our audience grew, and we expanded to include Large independents, supermajors Regulatory developments Midstream International news and developments

14. 14 Global Reach > 1 Million

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16. Thank you OGFJ.com Don Stowers, Chief Editor DonS@PennWell.com Mikaila Adams, Editor Mikaila@PennWell.com 16