1. STATUS OF FRUITS AND VEGETABLES INDUSTRY JOCELYN E. EUSEBIO Director,Crops Research Division PCARRD

2. VEGETABLE INDUSTRY Foreign trade

3. MAJOR PHILIPPINE VEGETABLE EXPORTS, 2003 Commodity Volume (mt) Value (‘000 US$) Shallot30,0256,716 Garlic 4,5942,650 Asparagus 3,6447,874 Onion 2,893 861 Beans, 1,215 2,003 preserved/ prepared

4. Markets for Shallot, Fresh/Chilled, 2003

5. Markets of Philippine Garlic, Fresh/Chilled, 2003

6. Markets of Asparagus, Fresh/Chilled, 2003

7. Markets for Onion, Fresh/Chilled, 2003

8. Markets for Beans, prepared/preserved, 2003

9. MAJOR PHILIPPINE VEGETABLE IMPORTS, 2003 Commodity Volume (mt) Value (‘000 US$) Dried mungbean 41,3507,813 Frozen potato 29,316 15,115 (prepared/preserved) Dried peas 24,6207,710 Garlic, fresh/chilled 18,7853,685 Tomato paste 14,8598,683 Onion, fresh/chilled 11,0011,583

10. Suppliers of Dried Mungbeans, 2003

11. Suppliers of Dried Peas, 2003

12. Suppliers of Garlic, Fresh/Chilled, 2003

13. Suppliers of Tomato Paste, 2003

14. Suppliers of Onion, Fresh/Chilled, 2003

15. PHILIPPINE PERFORMANCE in comparison with other countries

16. ASPARAGUS Thailand8,014 mt Philippines4,665 mt Malaysia 38 mt Indonesia 3 mt

17. SHALLOT Philippines 16,033 mt Indonesia6,816 mt

18. FRESH VEGETABLES Malaysia50,330 mt Thailand36,978 mt Philippines 8,109 mt Indonesia 4,855 mt Vietnam 3,089 mt

19. TRENDS AND OPPORTUNITIES IN MARKETING VEGETABLES in the DOMESTIC MARKET

20. Philippines’ fast food chains, hotels and restaurants, and some supermarkets require a wide variety of high quality and consistent supply of fresh vegetables. Australia remains the top supplier of lettuce, celery, cauliflower and broccoli, capturing 75% of the fresh/chilled vegetable market. China is the Philippines biggest supplier of carrot, dried mungbean, garlic, tomato paste and onion. DOMESTIC MARKET

21. Quality Requirements… Size is consistent Color is brighter or striking Leaves are whole and bigger Compact, firm, crispy and crunchy Retain crispiness and hold their shape Sweet with no aftertaste No traces of pest and diseases

22. Quality Requirements Sanitary handling and packaging is assured Shelf life is longer; can last up to three weeks Cleaned, fully trimmed

23. The VEGETABLE INDUSTRY SITUATION in LUZON

24. Distribution of Highland Vegetables from the Farm to Consumers, CAR Farmers (Mt. Province & Benguet) 100% Consumers & Other Local Markets w/in CAR 11.17% Hangar Market 54.40% La Trinidad Trading Post 66.24% 22.64% Urdaneta Market = 15.73% Greater Manila Markets = 49.90% Other Markets = 8.56% 66.24% 0.20%10.97% 10.45% 24.37% 3.61% 5.28% 25.53% 4.95% 31.76% High-End Outlets = 14.64% 6.0% 8.64% 2.00% Bambang Trading Post 3.50%

25. Trading Seasonality Top Priority Semi-Temperate Vegetables JanFebMarAprMayJunJulAugSepOctNovDec Broccoli Cauliflower Lettuce Carrots Potato 29.85 (56.60)52.50 (106.43)46.50 (131.50) 29.22 (49.82) 56.55 (88.50) 38.77 (68.68) Peak Trading Lean Trading 00.00 - Ave. Wholesale Price at Divisoria 00.00 - Ave. Retail Price (Luzon Provinces) 30.25 (56.32) 24.08 (37.00) 15.87 (27.90) 86.82 (139.40)33.33 (66.77) 23.06 (40.10)27.74 (46.25) 22.36 (34.00)17.87 (29.40) Cabbage 8.00 (20.10) 9.15 (22.25)

26. PRODUCTION– SALES MOVEMENT SITUATION COMMODITYAREA (HA) Harvested PRODUCTION (MT) (CAR, Regions 1-4) SALES MOVEMENT (w/in Luzon)** (MT) Surplus/ (Deficit) BROCCOLI134.931,7872,891(1,104)* CAULIFLOWER393.1710,1473,3426,805 CELERY232.122,7532,358395 LETTUCE572.204,3224,25666 CARROTS2,835.4951,81549,1832,632 POTATO7,388.00131,310100,44730,863 BELL PEPPER574.976,8054,3382,467 CUCUMBER257.016,19517,024(10,829)* TOMATO (Salad)160.5624,21336,550(12,337)* CABBAGE9,298.77133,693106,47827,215 ** - Based on Survey of selected Major High-End and Wet Markets in Luzon

27. Semi-Temperate Vegetable Production (MT) By Region

28. STRENGTHS OF THE SEMI- TEMPERATE VEGETABLE INDUSTRY IN LUZON A situation analysis of the semi-temperate vegetable industry reveals that the industry’s strengths are in the quality of its vegetable products, a climate suitable for semi-temperate vegetables, accessibility to the major markets, access to an abundance of local expertise, and its industrious people.

29. Opportunities Growing unity among stakeholders Greater familiarity among stakeholders on organic farming and Integrated Pest Management Growth of the processed food business that implies a growing market for vegetables Local talents with capabilities to manage trading facilities are available Accessibility of production areas to Metro Manila and other Major Markets Favorable weather condition good for the production of vegetables.

30. Advocate for appropriate legislations to support environment – friendly agriculture 2.Training and demonstration on organic farming and Integrated Pest Management 3.Use of new and appropriate varieties and improved cultural practices 4.Crop production programming and commodity clustering 5.Promotion and adoption of improved cultural practices 6.Organize producers for wet and high-end markets 7.Strengthen soil amelioration and water management 8. Increase in area planted by shifting from minor crops to priority crops and expanding production areas. Recommended Strategies To Further Strengthen the Vegetable Industry in Luzon

31. 9. Strengthen production-processing-marketing linkage 10. Strengthen and unify the organizations of vegetable stakeholders 11. Rehabilitate and modernize existing “bagsakan” and Trading Centers 12. Establish more “bagsakan”/Trading Centers 13. Establish a cold chain marketing system 14. Promote vegetable processing Recommended Strategies To Further Strengthen the Vegetable Industry in Luzon

32. Status of Vegetable Industry in the Visayas

33. AREA DEVOTED TO VEGETABLE  Western Visayas (WV)- 14,144 hec  Eastern Visayas(EV) - 207 hec  Central Visayas(CV - 10,504 hec Total Cluster Area - 24,855 hec PRODUCTION

34. Area and Production of Selected Vegetables 2002 & 2003

35. Area and Production of Selected Vegetables 2002 & 2003

36. PRODUCTION VERSUS FOOD REQUIREMENT Province 20022003 Per Capita kg. Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level % Western Visayas 3.1210,36620,4469,80920,79647 Eastern Visayas 1.666796,4787086,60833 Central Visayas 2.344,83313,4714,46813,72011 CLUSTER 2.315,87840,39514,98541,12457 TOMATO Table 1

37. AMPALAYA Province Per Capita kg. 20022003 Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level % Western Visayas 0.788965,1128685,19917 Eastern Visayas 0.886343,4346643,50319 Central Visayas 0.732,2244,2032,39842856 CLUSTER 0.793,75412,7493,9309,13343 Table 2

38. EGGPLANT Province Per Capita kg. 20022003 Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level % Western Visayas 3.5411,90723,19911,14123,59647 Eastern Visayas 2.911,95211,3562,03411,58318 Central Visayas 1.565,9338,9815,94923,59665 CLUSTER 2.6718,98243,53619,12458,77532 Table 3

39. CABBAGE Province Per Capita kg. 20022003 Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level % Western Visayas 1.7239411,27238411,4653 Eastern Visayas 1.04 1414,0591454,1404 Central Visayas 1.206,6336,9086,4907,03692 CLUSTER 1.327,16822,2397,01922,64230 Table 4

40. PECHAY Province Per Capita kg. 20022003 Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level % Western Visayas 0.521,3443,4081,3303,46638 Eastern Visayas 0.738752,8499072,90631 Central Visayas 0.681,3273,9152,0253,98751 CLUSTER 0.643,54610,1724,26210,35941 Table 5

41. CARROTS Province Per Capita kg. 20022003 Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level % Western Visayas 0.47403,080453,1331 Eastern Visayas 0.21982098361 Central Visayas 0.994,3655,6994,0715,80570 CLUSTER 1.674,4149,5944,1259,77442 Table 6

42. SQUASH Province Per Capita kg. 20022003 Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level % Western Visayas 2.249,06814,6798,50514,93157 Eastern Visayas 1.147844,4498104,53818 Central Visayas 3.909,8122,2429,13422,86740 CLUSTER 2.419,66421,37018,44942,33643 Table 7

43. UPO Province Per Capita kg. 20022003 Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level % Western Visayas 0.369962,3591,0412,40043 Eastern Visayas 0.478991,8349261,87149 Central Visayas 0.362,1652,0732,1592,111102 CLUSTER 1.194,0606,2664,1266,38236 Table 8

44. STRINGBEANS Province Per Capita kg. 20022003 Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level % Western Visayas 1.561,66210,2231,71610,39816 Eastern Visayas 1.253884,8784084,97620 Central Visayas 0.627723,5697233,6358 CLUSTER 0.952,82218,6702,84719,00914 Table 9

45. MONGO Province Per Capita kg. 20022003 Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level % Western Visayas 1.611,57510,5511,49010,73214 Eastern Visayas 0.362531,4052611,4339 Central Visayas 1.8297810,47891810,67118 CLUSTER 1.262,80622,4342,66922,83611 Table 10

46. Volume and Percent Share of Regional Production of Selected Commodities to VISAYAS, CY 2003

49. Davao General Santos Manila Samar Leyte Roxas Aklan Iloilo Dumaguete Siquijor Dapitan Ozamis Legend: Inflow Outflow Cagayan de Oro Iligan Tagbilaran Surigao Butuan Bacolod Camiguin Pagadian Cebu as a Terminal Market of Agricultural Products

50. Seasonality of selected vegetable and area in Visayas.

51. Note: There is no established season for tomato, upo, pechay, and squash in Cebu.

52. Note: There is no established season for, eggplant, stringbeans, squash, and upo in Negros Oriental. Seasonality of selected vegetable and area in Visayas.

53. Note: Squash and upo(gourd) are the only vegetables that has established season in Bohol. Seasonality of selected vegetable and area in Visayas.

54. ISSUES AND CONCERNS  Lack of socialized credit  Poor access to market information  Unprogrammed products and marketing  Lack of Technical personnel to assists  Lack of post harvest facilities  Lack of accredited supplier in the area

55. The Industry Situationer in Mindanao

56. 1.a.Specific Commodity Classification Tropical Vegies : a.Green and Leafy Pechay Mustard b. Fruit vegies: ampalaya chayote eggplant stringbeans tomato finger paper gourd squash okra cucumber radish Semi-Temp: a.Green and leafy: Cabbage Asparagus broccoli celery lettuce cauliflower b. Fruit vegies: bell pepper habichuelas w-potato carrots

57. 1.b. Production (MT) of Vegetables per Region, CY 2002 ParticularsR9R10R11R12R13ARM M Total Tropical Vegies: 1. Green and Leafy 2. Fruit Vegies Sub-Total 291 14762 15053 1120 160294 161414 ------ 80 11181 11891 - 3839 ------ 1491 208758 210249 Semi-Temp.: 1. Green and Leafy 2. Fruit Vegies Sub-Total 1123 2504 3627 13302 42172 55,474 5293 11121 16414 13987 1312 15299 269 115 384 871 46 917 34845 57270 92115 1. Green and Leafy 2. Fruit Vegies Over-all Total 1414 17266 18,680 14422 202466 216888 5293 26925 32218 14067 13123 27190 269 3954 4223 871 2292 3165 36336 266028 302364 Source: DA RFU Submissions and BAS(if no submission)

58. 1.c. Share in the Vegetable Production (MT )

59. 1.d. Demand vs. supply Southern Philippines CY 2002 Pop’n 2002 = 19,034,251 1.d.1 Suff. level by Commodity Classi. 8% 79% 203% 309% A-Green and Leafy B – Fruit Vegies 1.d.2 Over-all SP Suff. Level 93%

60. 10 12 ARMM 39% 311% 26% 70% 10% 6%

61. Surplus Commodities Tropical Vegies: a.Green and Leafy none b. Fruit veggies: ampalaya – Region 10 stringbeans – Region 10 tomato – Region 10 gourd – Region 9 & 10 squash – Region 10 Semi-Temperate: a.Green and leafy: cabbage – Region 10 asparagus – Region 12 b. Fruit/root veggies: w-potato – Region 10 & 11 carrots – Region 10

62. Demand ( MT) Supply (MT) Tomato 600.0 449.71 Sweet/bell pepper 34.0 27.06 Carrots 12.5 6.83 Broccoli 18.0 9.00 Lettuce 60.0 32.00 Cabbage 140.0 55.00 White potato 300.0 15.63 Demand ( MT) Supply (MT) Tomato 600.0 449.71 Sweet/bell pepper 34.0 27.06 Carrots 12.5 6.83 Broccoli 18.0 9.00 Lettuce 60.0 32.00 Cabbage 140.0 55.00 White potato 300.0 15.63 1.d.4 Demand from institutional buyers Weekly Market Demand and Supply (Source: NMVPAI – October 2003)

63. FRUIT SECTOR High income derived from fruit crops Major source of nutrients (vitamins, carbohydrates, minerals and proteins) High contribution to economy (local and international) Ecological functions (erosion control and green house effect) Multiple uses (industrial, medicinal, etc.)

64. FRUIT CROPS INDUSTRY SITUATION Agric. crops = 13,025,000 ha Fruits = 880,759 ha (6.76%) Banana 39% Papaya 0.69% Citrus 4% Pineapple 5% Jackfruit 1% Durian 0.50% Guayabano 0.29% Mango 11% Pili 0.14% Other fruits 39% Area planted (ha), to fruit crops Area planted (ha), to fruit crops Source: BAS 2003 Source: BAS 2003

65. Volume of production (mt), BAS 2000 Banana 35% Mango 9% Other fruits 40% Guayabano 0.005% Pili 0.02% Durian 0.27% Jackfruit 0.47% Papaya 1% Citrus 1% Pineapple 14% Agric. crops = 68.301 M mt Fruits = 11.056 M mt (15.76%)

66. Banana 25% Pineapple 19% Other fruits 33% Mango 18% Jackfruit 0.25% Citrus 3% Papaya 0.43% Durian 2% Value of production (P), BAS 2000 Agric. crops = P 276.826 B Fruits = P 58.925 B (21.29%)

67. Volume of export (mt), BAS 2000 Papaya Jackfruit Mango 3% Guayabano 0.03% Other fruits 2% Pineapple 23% Banana 72% 0.01% Citrus 0.02% 0.01% All fruits = 1.63 M mt Fresh = 35,779 mt Processed = 20,240 mt Total = 56,039 mt

68. Pineapple 32% Mango 11% Guayabano 0.14% Other fruits 6% Banana 51% Papaya 0.07% Citrus 0.12% Jackfruit 0.11% Value of export (US$), BAS 2000 Value of export (US$), BAS 2000 Agric. export = 2.34 B US$ (FOB) Fruits = 463.57 M US$ FOB (19.83%)

69. GVA Contribution of selected fruits, BAS 2000 GVA in Agric. = P 182.38 B Fruits = P 32.88 B (18.03 %) Mango = 12.5 B pesos Banana 40% Pineapple 21% Mango 38% Calamondin 1%

70. 9. Geographic Information System (GIS) Map for Mango Guide growers where to plant mango in suitable areas of the country.

71. THANK YOU!