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Published byBlaise Horton Modified over 9 years ago
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How much are these players worth? A total of $565 Million Google images
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Total Net Worth $270 million Annual salary $70 million per year Endorsements $53 million Google images
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Net Worth $45 million Annual salary $8.7 million per year Endorsements $4 million per year Google images
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Net worth $250 million Annual salary $52 million Endorsements $28 million Google images
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All the marketing activities designed to satisfy the needs and wants of sports consumers Might focus on the sport, as well as all other activities that revolve around a sporting event such as: event planning, promotion, financing and sponsorship Two components: Marketing of sports Marketing through sports
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Google images
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Marketing of sports: Super Bowl Indi 500 Olympics Marketing through sports: Gatorade, Nike, Goodyear promoting their product by using a connection to sports or sports personalities
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With $213 billion in revenue, the sports business industry is one of the largest and fastest growing industries Sports Industry ranks in the top 15 of all industries
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In 1923, Wilson Sporting Goods signed professional golfer Gene Sarazen to a deal that lasted until Sarazen passed away in 1999. William “Bill” Veeck was inducted into the Baseball Hall of Fame for his innovations in sports marketing. Linking athletes to corporations was the brainchild of agent Mark McCormack.
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People spend time and money on sports because they feel excitement and are entertained by the competition and spectacle of sports. Sports marketers sell sports, games, and services to these fans.
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Sports and sporting events can be classified into the following categories: Amateur High school College Professional
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Sports consumers are not attracted only to professional sporting events. A sports consumer finds interest in the sport and not just the classification or level of sport.
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amateur athlete High school, college, or any recreational player is considered an amateur athlete. (a person who does not get paid to play a sport) Amateur sporting events attract a large number of fans, attention, and money.
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In many communities, high school sports are a source of pride and part of tradition. How many sports teams does York Memorial have? How many championships has YMCI won?
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Sporting events at the college level are very popular and extremely competitive in all regions. In the United States the NCAA a national organization that governs college athletics and oversees important decisions pertaining to athletics The National Collegiate Athletic Association (NCAA) posts its guidelines and rules on its Web site at www.ncaa.org.www.ncaa.org
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In Canada we have the CIS Canadian Interuniversity Sport with the biggest chapter being the OUA Ontario University Athletics Caroline Ehrhardt – Western Track & Field Mariam Sylla –McGill Basketball
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professional athlete has the will and ability to earn an income from a particular sport professional athlete The income of a professional athlete is paid for by his or her employer, who is the team or organization. Professional athletes also have the opportunity to earn income from endorsements.
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Teams in professional sports are considered fully functional businesses. It is the main purpose of teams to get the best players in order to win events and attract fans who will purchase tickets and merchandise. Why do teams who constantly lose still make a lot of money?
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What team earns the most revenue in the: NBA The average NBA franchise is now worth $634 million, up 25% over last year. $1.4 Billion
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NHL The average NHL team is worth $413 million, 46% more than last year. $1.3 Billion
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MLB Baseball team values increased 9% to an average of $811 million. $2.5 Billion
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