1. Shell, Total, Erwin,ConocoPhillips
Avgas 100LL in Russia
Shell, Total, Erwin,ConocoPhillips

2. Who we are?
Delfin Motorsport (DMS) company is the Russian manufacturer of sports high octane fuels, and the exclusive distributor of American fuel company VP Racing Fuels on the territory of Russia, Ukraine, Byelorussia, Baltic countries, Kazakhstan, Mongolia;
A new direction of the fuel business has become the supply of aviation fuel Avgas 100LL of American producer ConocoPhillips - is an international, integrated energy company.

3. Main suppliers of Avgas 100LL in Russian market now are:
1. Shell Group (Admikor company);
2. The French oil company Total;
3. Polish Research Centre for petroleum refining industry (Erwin Company).

4.
Corporate Group «Shell» is one of the largest direct foreign investors in Russian economy;
Companies and Shell joint ventures in Russia working in exploration, extraction and transportation of oil and gas, marketing of lubricants, petroleum products, motor and industrial oils, service the fuel filling stations as well as providing services for fueling aircraft;
Shell is the largest producer of aviation fuel Avgas 100LL (up to 50 tons per year) in Russia;
The official supplier of Shell Avgas is Admikor company, St. Petersburg.

5. Shell's strategy of brand promotion
Shell Group actively promotes its brand in Russia, supporting auto, bicycle and air sport events, social and other projects:
Shell in Formula1 (official sponsor of Ferrary team);
Shell and Moto GP (Marlboro Ducati team and until the end of the official technical partner of the event)
TRUCK BATTLE 2010: support for Russian rider Mikhail Konovalov;
TRUCK BATTLE RUSSIA the official sponsor of the race

6. Shell products for Dakar series Competitions
Shell supported MAN Rally Team under the leadership of Hans Stacey in the rally-marathon "Transoriental."
Shell became a partner "Renat-Trans“ team, speaking on trucks MAN in the rally-marathon Silk Way
Shell supported the team MMMP (Maurer-MAN-Motorsport-Performance), which drove on specially prepared MAN truck on the base of MAN TGS WW rack.

7. Shell in aviation sport
Shell is the largest supplier of petroleum products for the global aviation;
Shell was the first company which certified Avgas in Russia, paid $ for the certification;
Also Shell is a longtime partner of various aviation activities, promoting their products for small aircraft - Aeroshell motor oil and aviation fuel Avgas 100LL;
For example, the company "Rosma" together with Shell Aviation provided sponsorship support for the air competitions. All the competitors received the Shell Aviation company's products - Aircraft Engine Oil AeroShell W 15W-50 and aviation fuel Avgas 100LL;
AeroShell aviation oil and Avgas were also offered as a way of technical support for Russian Federation of airplane sports.

8. http://www.total.com/en/home-page-940596.html The French oil company;
The fourth in volume of production in the world after Royal Dutch Shell, BP and ExxonMobil;
Concern TOTAL offers a wide range of high quality oils and lubricants for the automotive and aviation - aviation oils, gear, turbine, and hydraulic motors, anti-corrosion oils and greases that improve efficiency and extend the service life of aircraft mechanisms.

9. Total International automobile projects
F1 (providing fuel under the brand name Elf);
Since 1968 Elf has been actively involved in Formula 1 racing, developing, testing and refining lubricating oils, subject to the extreme conditions during the competition;
Together with Renault in the partnership, which began in 1979, 13 World Championships was won, including the winning of double title of "World Champion" in the classification of designers and racers in 2005, and repeated this overwhelming success in 2006;
3. Moto GP (Elf);
4. WRC.

10. Total products for Dakar series Competitions
Rally-marathon Dakar (Total) - supply of fuel production for racing crews;

11. Polish Research Centre for petroleum refining industry (Erwin) http://www.b-91.ru/
The company Erwin is the General Representative of Research Centre of petroleum industry in Plock city, Poland;
This is the third largest supplier of Avgas 100LL in Russia after Total group;
Promoting Avgas of Polish manufacturer in Russia, Erwin Company supports the Russian Federation of aircraft sports, as well as Sasovo civil aviation flight school providing the necessary amount of aviation fuel for them.

12.
First Company imported Avgas 100LL to the Russian territory became Delfin Motorsport Company;
Despite the world popularity of ConocoPhillips brand, it is not the company which is known for its aviation product in Russia;
To launch the brand on the market and its development in Russia the strong promotional and advertising support is absolutely necessary.

13. The initial strategy of ConocoPhillips brand promotion in Russia is seen as follows:
1. Sponsorship of the Russian Federation of aircraft sports (advertising on the plane, stripes on the form of pilots, placement of Conoco branded banner, publication in the press with reference to Conoco brand name);
Demand of the Federation for aviation oil per year is 1.47 million rubles (35 drums of 200 liters);
Demand of the Federation for aviation fuel Avgas 100LL million rubles (80 tons).

14. Brand promotion
2. Technical support of racing crews at the rally-marathons (the Silk Way, Dakar);
3. Active advertising in specialized media, including the placement of PR materials about the aviation fuel Avgas 100LL;
4. Active position in specialized forums (

15. Brand promotion
5. Planning and distributing the promotional products for customers and other interested parties;
6. Joint promotions

16. Instead of the end
In summary, Delfin Motorsport suggests that the management of ConocoPhilllips will support Delfin Motorsport in the promotion of American aviation brand Avgas 100LL;
Only by working together, making a joint contribution to the promotion of Conoco product in Russia we will became a great competitor for Shell, Total, Erwin.