1. Travel and tourism MCB Unit 5 Class X Prepared by Soniya Joseph
TGT English
K.V.No.1 CPCRI Kasaragod

2. India- the current tourism hot spot
Also known as: “Destination of the millennium” and “Land of all Seasons”
Includes dry desert areas, evergreen forests, snowy Himalayas, long coastal areas, and fertile plains.

3. What else do we offer??
India is rich with NATURAL BEAUTY and CULTURAL DIVERSITY
Bays, beaches, valleys and backwaters.
India poses a juxtaposition of new and old, modern and traditional like:
Medicine- ayurveda and modern
Family system– joint and nuclear
Bustling communities and indigenous tribes

4. Athithi devo bhava…..
Tourists are most welcome in India because we have the tradition of honouring the guest as God- Athithi Devo Bhava.
This wonderful tradition of our country has become the unique selling point of the modern tourism industry in India.
So govt. of India has introduced “Athithi devo bhava programme”- a nationwide campaign to train the stakeholders, (how to honour and engage the tourists).

5. Why do we do all these?
To boost tourism in India, which would act as a catalyst for the the growth of India’s economy.

7. “Incredible India” Campaign
To create awareness about the effects of tourism
to sensitize people about the preservation of our rich heritage and culture, cleanliness and warm hospitality.
to re-instill the sense of responsibility towards tourists and to reinforce the confidence of foreign tourists towards India.

8. Athithi devo bhava – let’s see in detail…
An over view…
Last year India had
3.3 million visitors
Singapore- 7 million
Thailand- 9.6 million
Malaysia million
So, India with her cultural richness and natural beauty, can attract many more tourists. Our aim is to increase our numbers by 100%.

9. What are the drawbacks? In which way we can achieve the aim?
Often, in India, tourists are mistreated, cheated and rudely dealt with.
So we need to change our attitude towards those who visit us.
In spite of the incredible wealth of tourist spots, cultural attractions, natural wonders, and destinations for the soul, India still isn’t among the top 15 tourist destinations of the world.
What can be the reason?????

10. Vision behind this mission
“In Hindustan our manner is very respectful and our hearts are always open”- An Indian Emperor.
Ancient India was the destination for the enlightened travellers. Now we have to bring that golden period back.
and we found the keystone of what we want to do in our scriptures themselves
That is “Our guest is blessed, our visitor is God”
Thus we initiated the mission called “Athithidevo Bhava”

11. Seven point programmes
1. Sensitization-people from various sections of the tourism industry.
2.Training and Induction-how to behave and work in order to satisfy the tourists.
3. Motivation-awards for the best worker in the industry etc.
4. Certification- to ensure standards at various stages.
5. Feedback- from tourists.
6. General awareness-for the public
7. Ownership- the ‘Ad Dv Bv’programme to be taken up by all the sections of society as their own

12. The charter of the programme
Hygiene and cleanliness-vehicles, hotel rooms, spots and persons involved
Conduct and behavior- all the persons involved like Taxi Drivers, hotel employees
Integrity and honesty- service providers
Safety and security- tourists not to be attacked or robbed, safety from eve teasing.
PR Road Shows- to sensitise people and to create interst.
Mass Media Communication- to involve people