1. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 1

2. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 2 Service and Network Evolution Service Delivery Solution

3. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 3 Agenda – Service and Network Evolution  Service Evolution in networks today  Risks and Barriers to Innovation  Alternate evolutionary approaches – Revive legacy – Cloud Programmable Networks – Embracing Web models  Oracle Solution frameworks to address Service and Network Evolution … a solution to create, deploy, maintain, migrate, or consolidate network services

4. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 4 “When faced with a radical crisis, when the old way of being in the world, of interacting with each other and with the realm of nature doesn't work anymore, when survival is threatened by seemingly insurmountable problems, an individual life-form -- or a species -- will either die or become extinct or rise above the limitations of its condition through an evolutionary leap.” ECKHART TOLLE Beware the evolutionary cul-de-sac

5. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 5 Where are CSPs heading? IP WIN IN Wireless Wireline Internet Social Network 3G IMS AIN “NEANDERTELCO” OR “HOMO COMMUNICUS” Networks 3G AIN IMS Service and Network Evolution

6. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 6 S Networks 3G AIN IMS Service and Network Evolution Services Service Node SCP App Server  Expensive  Inflexible  Inefficient MAP ISC SS7

7. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 7 S Access Phones Enterprise PCs Networks 3G AIN IMS Service and Network Evolution Services Service Node SCP App Server  Many Devices  No Internet  New Competitors  Expensive  Inflexible  Inefficient

8. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 8 S Access Phone Enterprise PCs Networks 3G AIN IMS Service and Network Evolution Services Service Node SCP App Server Services Service Node SCP App Server Networks 3G AIN IMS Access Phones Fixed- Line PC Enterprise Network Access Service Access

9. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 9 Solution to  create, deploy, maintain, migrate, or consolidate Network Services  connect access devices or external system to the Network Service And Network Evolution Network Services Service Node SCP App Server Networks 3G AIN IMS Access Phones Fixed- Line PC Enterprise Network Access Service Access

10. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 10 S Service and Network Evolution  Efficient  Cost Effective  Open Standard  Web/IP Friendly  Programmable  Cloud Network Services Service Node SCP App Server Networks 3G AIN IMS Access Phones Fixed- Line PC Enterprise Network Access Service Access

11. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 11 Market Impact Why Service and Network Evolution Revive LegacyExperience  Real-time  Instant gratification Innovate REVENU E COST S

12. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 12 Service And Network Evolution Benefits Realize Network Investments Reduce Time to Market Reduce Maintenence Align for the future Service Broker/SCIM MSC SCP App 1 App 2App 3 CAPSIP (ISC) IT Comms Server CAP MSC SCP App 1App 2App 3 CAP Use Cases Migration Web/IP Programmable Networks Consolidation

13. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 13 Service And Network Evolution Single face to customers and investors Benefits One customer interface Reduce Overhead Expand offering IT Communications Server Network Mediation Conferencing App Store SMS-MMS Ringtones Wallpaper 800- freephone Call forwarding Fixed Mobile Use Cases Migration Web/IP Consolidation Programmable Networks

14. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 14 Service And Network Evolution Benefits Personalized Services Controlled Access Expand service offerings Securely exploiting core network assets Use Cases Migration Web/IP Programmable Network Consolidation

15. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 15 Service And Network Evolution Expanding customer reach Benefits Enhanced Customer Experience Control out to Client Enables Enterprises Subscriber Browser Mobile Browser SIP Phone PSTN Use Cases Migration Web/IP Consolidation Programmable Networks

16. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 16 Evolutionary Approach Network Services Service Node SCP App Server Networks 3G AIN IMS Access Phones Fixed- Line PC Enterprise Network Access Service Access

17. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 17 Revive Legacy Strategy Considerations Devices Cell Fixed- Line Fixed/ Cell Networks 3G AIN IMS Services Service Node SCP App Server

18. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 18 IN Replacement Converging Network AIN SSP CAP MSC 3G MSC CSCF PCEF GGSN Legacy IMS / LTE Services MRF IS41 MSC INAP SSP Services EOL

19. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 19 Modernizing Infrastructure T-Mobile Requirement Replace existing SCP infrastructure (e.g. EOL) Reduce OPEX Unified platform for applications Decreased network integrations Reduced OPEX MSC SCP App 1App 2App 3 CAP Service Broker/SCIM MSC SCP App 1 App 2App 3 CAPSIP (ISC) IT Comms Server CAP

20. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 20 Requirement Deliver existing services to new subscribers Deliver innovative services to existing subscribers Consolidate network integration Provide orchestration and interactions between applications Services offered across subscriber base Simplified network evolution Unified platform for applications Decreased network integrations Reduced OPEX MSC SCP App 1App 2 CAP Network Consolidation TeliaSonera/TWC S-CSCF / IP Core App 3App 4 SIP (ISC) IT Comms Server Service Broker/SCIM SCP App 2App 3App 4 CAPSIP (ISC) IT Comms Server CAP MSCS-CSCF / IP Core SCP App 1 CAP SIP (ISC)

21. 21 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Multi-play Cable Voicezone – Caller ID - View incoming calls as a popup - Choose to receive call or send to vmail - Set TV to Do Not Disturb

22. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 22 Programmable Network Strategy Considerations Network Services Service Node SCP App Server Networks 3G AIN IMS Access Phones Fixed- Line PC Enterprise Network Access Service Access

23. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 23 APIs as a Strategy Extend platform reach –60% of all listings on eBay.com added via their APIs Enable self service and automation –SmugMug saves > $500K/year with Amazon S3 Storage Capture eyeballs, build brand –Google Maps 300% growth vs 20% MapQuest Go anywhere, client adaptation –Netflix now available on over 250 devices APIs are the Cloud Glue by definition

24. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 24 Oracle CSP Successes Delivering significant revenue or OPEX savings Revenue Internal Developers Partners (MVNOs, Aggregators, etc) Enterprises 3 rd Party Developers OPEX Savings Number of Services/Developers Aircel $100M+/year $1M+/month ~50% Opex savings

25. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Exposure Segmentation Number of Services/Developers Revenue Internal Developers Opening to 3 rd parties Partners (MVNOs, Aggregators, etc) Enterprises 3 rd Party Developers Service Exposure CoreServices

26. 26 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Exposure - API Timeline Source: Innovation:SDP APIs, Open Innovation, App Sotres, OTT and the Service Domain by Alan Quayle

27. 27 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Exposure API Landscape

28. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Strategy – Mobile Payment Gateway API Revenue Opportunity $115B opportunity by 2015 Source Alan Quayle Business and Service Development estimate for 2015 based on the top 15 APIs operators could implement.

29. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Cloud - PaaS and NaaS Service Exposure Economy Communication Service Provider Service Exposure (PaaS and NaaS) Network EnablersIT Enablers Billing Models Pay per Use Subscription Revenue Share... Capabilities Basic SDK Service Features SDK Service Frameworks Sell-ToSell-Through Developer Ecosystem - Resellers Prosumers MVNOs SME / SOHO Content Providers Service Providers

30. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 30 Delivering Focused CSP Differentiators End 2 End Capabilities, not just APIs OCSG API Platform Identity Management & Auth Server OCDM, BI, Big Data Accounts & Settlement Policy Management Customer Analytics Identity Management / OCSG OCPC BRM Authorization aaS Payment aaS QoS aaS Subscriber Context aaS complete solutions service / capability Oracle products API layer

31. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 31 Strategy – Mobile Payment Gateway In-app Charging $5.6B Of revenue from in-app payment in 2015* 98% Of Smartphone App Downloads Are Free

32. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 32 In-Application Charging Provides fast & easy means of purchasing content

33. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 33 Strategy – Mobile Payment Gateway

34. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 34 Delivering Focused CSP Differentiators End 2 End Capabilities, not just APIs OCSG API Platform Identity Management & Auth Server OCDM, BI, Big Data Accounts & Settlement Policy Management Customer Analytics Identity Management / OCSG OCPC BRM Authorization aaS Payment aaS QoS aaS Subscriber Context aaS service / capability Oracle products API layer

35. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 35 QoS as a Service Mobile video consumption growth exploding ** Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, February 2012 Mobile Data Traffic

36. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 36 QoS as a Service Enable partners to offer “Turbo” boost Turbo Boost Movie $1 High Quality

37. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Cloud - QoS as a Service End Users Policy Request Policy Video Delivery 3 rd Party Content System Service Exposure Platform QoS Service Access Control & Policy Management Developer Portal Purchase Partners Content Owner Marketing QoS

38. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 38 Delivering Focused CSP Differentiators End 2 End Capabilities, not just APIs OCSG API Platform Identity Management & Auth Server OCDM, BI, Big Data Accounts & Settlement Policy Management Customer Analytics Identity Management / OCSG OCPC BRM Authorization aaS Payment aaS QoS aaS Subscriber Context aaS service / capability Oracle products API layer

39. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Gateway Consolidation Inefficient partner management –Multiple service platform entry points to manage –Manual management of partners Limited to no control of service utilization by partners Expensive to manage –Redundant headcount –Additional systems Inefficiently exposing APIs Service Platform 1 Service Platform 2 Service Platform N Service Platform 3 Application 1 Application 2 Application N Partner 1 Partner 2 Telco Developer Application 3

40. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 40 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Strategy – Up-sell/X-sell

41. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 41 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Friend Finder

42. 42 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Cloud Enablement through Verizon OnStar Verizon 4G LTE Vehicle http://www.youtube.com/watch?v=2T7fklRAh6M&feature=youtube_gdata_player http://www.youtube.com/watch?v=YgVxD-PROSg&feature=youtube_gdata_player

43. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Gateway Consolidation Efficient partner management –Single entry point –Automated management of partners Comprehensive control of service utilization by partners Significant cost savings Reference architecture Application 1 Application 2 Application N Partner 1 Partner 2 Telco Developer Service Platform 1 Service Platform 2 Service Platform N Service Platform 3 Application 3 Plug-in 1 WS Interfaces Telco Server Plug-in 2Plug-in 3 Plug-in 1 Plug-in N

44. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 44 Delivering Focused CSP Differentiators End 2 End Capabilities, not just APIs OCSG API Platform Identity Management & Auth Server OCDM, BI, Big Data Accounts & Settlement Policy Management Customer Analytics Identity Management / OCSG OCPC BRM Authorization aaS Payment aaS QoS aaS Subscriber Context aaS service / capability Oracle products API layer

45. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Subscriber Privacy Management Oauth Grant access to resources Resources App Privacy Manager Grant access to resources Owns resources Owns resources Manages access Manages Resources Manages Resources Privacy Management = OAuth + Comms API support + API semantics + multi-party + 3 rd party authorization + groups Profile Name email age address SSN Profile Name email age address SSN

46. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 46 Embrace the Web Strategy Considerations Network Services Service Node SCP App Server Networks 3G AIN IMS Access Phones Fixed- Line PC Enterprise Network Access Service Access

47. 47Oracle Confidential Social Network Call Processing MSC Big News I must notify Peter! Big News I must notify Peter! Hi Jane, What's up Hi Jane, What's up Social Network Peter Jane Peter Service Brokering/Policy/Exposure

48. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 48 Your browser is ringing …  Browser Vendors are seeking to further commoditize communications  Communications become a feature not the application New Disruption Subscriber Browser Mobile Browser SIP Phone PSTN

49. 49 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Commercial In ConfidenceIdentityProviderIdentityProvider Communication as a Feature  WebRTC Web Already Ubiquitous and Scales (Types of Services== Websites, Users, etc.) Standard Browser User A Standard Browser User B Service X Service Y Communication Service X Specific Communication Service Y Specific decentralized model standard media

50. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 50 Potential Business Implications  Immediate threat to OTT – Skype, WhatsApp, Viber, etc – No Download, No User ID – Democratizing RTC development  Emerging business models – Commoditizing complements (Google Hangouts, social graph, etc) – Enterprise, CEBP – Service subscriptions – Freemium services  Ways for Operator to participate – Regaining control lost to native client platforms – Interconnect – Service Back-End Cloud Platform – IaaS / PaaS / SaaS – Partner with established PaaS providers to add communications

51. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 51 Browser Races WebKit Rainbow I.E. Chrome Firefox Safari Opera Android Browser How will they integrate? Early support. Very active, driven by Google. Started separate, but now merging work with Google WebRTC. Google acquired GIPS video, audio, network layer assets, open sourced to accelerate WEBRTC support.

52. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. WebRTC – web client to web client BROWSER CLIENT WEB

53. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. WebRTC – web client to phone/services BROWSER CLIENT WEB SS7 IP INTERNAL SERVICES EXTERNAL SERVICES ? ? ?

54. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. WebRTC - Architecture RTC APP ENGINE WEB SIGNALING ENGINE BROWSER CLIENT SS7 IP INTERNAL SERVICES EXTERNAL PROVIDER EXTERNAL SERVICES BROWSER CLIENT WEB SIP/ XMPP/ Other Websockets WEB APP WebRTC APP IMS APP

55. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. WebRTC - Solution RTC APP ENGINE WEB SIGNALING ENGINE BROWSER CLIENT SS7 IP INTERNAL SERVICES EXTERNAL PROVIDER EXTERNAL SERVICES BROWSER CLIENT WEB SIP/ XMPP/ Other Websockets WEB APP WebRTC APP IMS APP Communications Service Provider Service Brokering/Exposure IT Communications Server WebRTC App SDP App IMS App

56. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 56 SANE Converged Application Server Communications  Communications as a Service  Open Service Market  Market Driven Standards  Web/IT Service Delivery  COTS App Servers  Programmable Networks  Cloud Elasticity Network Services Service Node SCP App Server Networks 3G AIN IMS Access Phones Fixed- Line PC Enterprise Network Access Service Access Service Controller Communications Converged App Server Communications Services Gatekeeper Communications Converged App Server Communications

57. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 57 Service and Network Evolution Maximise current investment whilst still delivering on evolving strategies Revive Legacy solution Drive additional value from your network assets and benefit from external innovation Programmable Network solution Ensure operators are a core part of the revolution in ubiquitous access to communications Embrace the Web solution solution

58. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 58 The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

59. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 59

60. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Internal Confidential 60