1. Journey to your private cloud Dell Storage and Microsoft

2. Welcome to the “new normal.”
$$$$$$$$$$$$$$$$$$$$ 2X
90%
Physical server installed base
Total server installed base
Of enterprises now have a virtualization program or project in place
Source: Gartner1
X86-server virtualization will double from 40% in 2011 to 80% by 2016
Source: Gartner2
$241 billion
70M
60%
Worldwide spending on cloud computing by 20204
Users, about 50% of total installed professional desktops will shift to hosted virtual desktops in 2014
Source: Gartner2
Of all new server workloads are virtualized
Source: Gartner3
Sources: 1 Gartner, Inc., “Virtualization Improves IT Functions and Processes,” G , Philip Dawson, September 28, 2011
2 Gartner, Inc., “Virtualization Key Initiative Overview,” G , Philip Dawson & Chris Wolf, July 22, 2011
3 Gartner, Inc., “Best Practice: Virtualize Your IT Systems Incrementally to Reduce Costs,” G Philip Dawson, September 23, 2011
4 Forrester, “Sizing the Cloud,” Stefan Ried, Holger Kisker, et al, April 21, 2011

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“IT leaders can save enterprises 20% to 50% with virtualization projects, which also provide increased flexibility and speed, and improved quality of service.”
Philip Dawson & Chris Wolf
Gartner, Inc.
“Virtualization Key Initiative Overview,” G , July 22, 2011
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“For most organizations, cloud computing should be a no- brainer, given its ability to increase IT innovation and flexibility, lower capital costs, and help generate revenues that are multiples of spending.”
John F. Gantz
IDC (cited in The Cloud Computing Australia)
March 14, 2012

4. Where are you on the journey?
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Application OS
Hardware VM
Virtualization
App
Consolidation
Cloud
Physical
Step 1:
Maximize Efficiency
Step 2:
Optimize Resiliency
Step 3:
Increase Agility 4

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“New normal” and “old storage” collide
Storage directions for your journey
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Status Quo
Optimize | Simplify | Centralize
Network Storage, Scale-out Architectures, Multi-protocol/Mixed-media Arrays, Management
Physical
Maximize Efficiency
Consolidate | Virtualize | Standardize | Simplify | Modernize | Eliminate
Virtualized Storage, Thin Operations, Auto Tiering, Optimization, B2D
Consolidation
Optimize Resiliency
Integrate | Automate | Optimize | Scale | Protect
High Availability, Automation, Business Continuity
Virtualization
Increase Agility
Converge | Coordinate | Monitor
Transform Infrastructure
Cloud
As-a-Service Delivery |
Multi-tenancy | Governance
Hyper-density | Performance | High Availability |
Mobility | Data Protection | Disaster Recovery
Inefficient Utilization | SAN Islands | Application Silos |
Complex Management | OPEX | Licensing
Storage Silos | Fixed Capacity & Performance | Manual Intervention | CAPEX

6. Dell and Microsoft: A shared vision for your journey
“We want to deliver solutions that help IT organizations drive results for their business, and virtualization is a big part of this. Dell and Microsoft believe that a virtualization solution should reduce IT complexity to help achieve these better business results. The integrated end-to-end solutions that Dell and Microsoft offer provide an easy path for our mutual customers to embrace virtualization and drive business results.”
Bob Kelly
Corporate Vice President
Microsoft
Microsoft Virtualization, Dell Partner Overview

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Maximize Efficiency
Consolidate infrastructure
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The Journey
Reducing physical server sprawl
Virtualizing test and development workloads
Creating resource pools and elastic capacity
Standardizing and converging network
Improving operations and management
Storage Challenges
Data growth
Segregated data islands
Inefficient resource utilization
Siloed applications; data duplication
Scalability limitations; forklift upgrades
Complex and time consuming management
High and recurring software costs
Storage Strategy
Standardize, Simplify, Centralize
Virtualize, Modernize, Eliminate
Consolidation
Virtualization
Hardware OS
App 7

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Infrastructure consolidation Lower cost, simplify management, protect investment
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Dell Delivers
Virtualized storage architecture abstracts storage complexities
Integrated storage management simplifies virtual deployments
Thin operations lower storage footprint
Automated tiring slashes total cost of storage
Perpetual software licensing protects investment
Pre-validated, integrated solution stacks simplifies virtualization projects
Dell Features
Virtulized shared storage architecture
Integrated storage-VM management with vCenter plug-in
Thin operations that lower storage footprint
Data Progression / Automated tiering (Buy cheaper storage)
Perpetual software licensing
Pre-validated, integrated solution stacks
Crisp up the Messaging
Data progression = Lower cost through automated tiering

9. Maximize efficiency: server consolidation
“The ability to provision, change and move storage easily from one host server to another brings the promise of virtual servers to reality. Dell Fluid Data makes Dell Compellent our preferred platform for deploying servers.”
Eric Hart, Network/Infrastructure Manager, PING
True storage virtualization makes it easy to provision, maintain and make changes to Microsoft® Hyper-V™ servers
Advanced thin provisioning allows the team to accommodate unexpected growth patterns
55 percent of data migrated to low cost drives with automated tiered data
Single scalable platform allows PING to add hardware as the company grows
Maximize efficiency: server consolidation

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2. Optimize Resiliency
Virtualize infrastructure & applications
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The Journey
Reducing virtual machine sprawl
Virtualizing mission-critical applications
Improving availability and business continuity
Enabling dynamic allocation and management
Instituting a “virtual first "policy for applications
Virtualizing desktops, laptops and tablets
Storage Challenges
Hyper-dense environments
Suboptimal performance and availability
Ease of deployment and workload mobility
Security and compliance complexity
Backup and restore impact
Storage Strategy
Integrate, automate
Optimize, scale, protect
Virtualization VM 10

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Application virtualization optimized High-performance & scalability, availability, consistent SLA
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Dell Delivers
Automated tiering improves VM performance
Tight integration with Microsoft Volume Shadow-copy Services (VSS)
Policy-based automation ensures consistent SLA
Non-disruptive upgrades and HA design provide high availability 11

12. Optimize Resiliency: Business-critical applications virtualization
“I used to try to overprovision each server. That meant paying for extra capacity before I needed it. Now I just set up a volume and let Dell Compellent Dynamic Capacity do its thing. The time savings are huge.” Janssen Jones, Associate Director of AIT Infrastructure, Indiana University—Bloomington
Five server racks reduced to three with storage & server virtualization
Up to threefold improvement in application performance
IU saves time using Dell Compellent Data Progression to monitor storage access patterns….. Intelligently classifies and migrates blocks of
data between high-speed & high-capacity drives.
Dell Compellent Dynamic Capacity thin provisioning allows IU to allocate any amount of storage capacity, consuming physical resources only when data is actually written.
The virtualized storage offered by the Dell Compellent complements Hyper-V virtual servers reducing power consumption and consolidating the department’s computing environment.
80% of data migrated to low-cost storage by automated tiered storage
Optimize Resiliency: Business-critical applications virtualization

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Data protection built for virtualization Integrated, automated, efficient, reliable
Dell Delivers
Integrated wizard-based tools for rapid, coordinated recovery of virtualized workloads
VM and application consistent snapshots, clones and replicas enable effective data protection
Space-efficient SAN-based snapshots reduce storage requirements host overhead
Automated scheduling provides multiple recovery points
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Efficient, pragmatic snapshots and replicas
Integrated, automated application-consistent data protection
12.00
12.15
12.30
12.45

14. Disaster management Integrated, automated, efficient, reliableX
Primary data center
Dell Delivers
IP-based replication is easy to implement and manage without the traditional complexity and cost.
Thin replication lowers storage requirements and network overhead
Seamless, non-disruptive testing of recovery plans
Simple, proactive failover for disaster avoidance
Failback capabilities ensure smooth transition
Recovery data center
Integrated, automated disaster avoidance and recovery
Lower storage footprint and bandwidth usage 14

15. Optimize Resiliency: Disaster management for virtualized enterprise
“Global financial markets operate around the clock, and our systems need to deliver high availability to support client transactions. Our business relies on keeping systems highly responsive and available, whether it’s five minutes after the opening bell or in the middle
of a raging blizzard.”
Ed Eades, senior systems integrator
Munder Capital
Dell Compellent’s Replay technology takes space- efficient snapshots of Munder’s production data every 15 minutes
Administrators can recover data for Microsoft applications quickly and easily using Dell Compellent Instant Replay™ Server Manager boot from SAN
Dell Compellent’s single pool of virtual storage complements the Hyper-V environment by simplifying storage management.
Optimize Resiliency: Disaster management for virtualized enterprise

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3. Increase Agility
Cloud-based services
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The Journey
Virtualizing nearly 100% of applications
Integration and automating processes end-to-end
Simplifying overall IT operations
Adopting service-centric delivery, management
Self-service provisioning (Service Catalog)
Storage Challenges
Dynamic environments, scaling up and down
Coordinated storage management
“Storage as a service” delivery
Secure governance and risk management
Storage Strategy
Converge, coordinate, monitor
Cloud VM 16

17. Cloud infrastructure Manageable, adaptable, highly availableVM
Public Cloud
Dell Delivers
Integrated infrastructure management
Configurable and extendable through APIs and scripting
Flexible, adaptable infrastructure
Granular infrastructure control
High-availability
Compatible with Microsoft Hyper-V Cloud Fast track VM
Private Cloud
Virtualized, modular architecture
Integrated Infrastructure Management Plug-ins
Non-disruptive upgrades and HA design
Show-back (Chargeback) functionality
Compute resources
Network resources
Storage resources 17 17

18. Increase agility: Flexible, adaptable infrastructure
“We knew we had to find a way to expand our infrastructure to support continued growth. But our hodgepodge of IBM, HP, and Gateway solutions made it difficult to sort through the specific data storage requirements throughout the business.”
Martin Vogt,
Manager, Freeman
Dell Compellent provides us with a long-term solution that can grow alongside our business— not a three-to-five-year stopgap
We were able to cut down our allocated storage from 80TB down to 30TB which resulted in tremendous cost savings
Dell’s Fluid Data Architecture resulted in 62% fewer terabytes and 90% faster access
See: Dell Case Study, Quarles & Brady, July 2011
Increase agility: Flexible, adaptable infrastructure 18

19. Simplify and accelerate your journey to the cloud with Dell and Microsoft WS 2012.

20. Dell and Microsoft An end to end approach
Purpose-build virtualized storage.
EFFICIENT | RESILIENT | AGILE
Built for the
FUTURE. READY
now.

21. Pre-validated, integrated solutions Dell Business Ready Solutions
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Faster deployment through end-to-end architectural and deployment guidance
Integrated management for virtual machine (VM) and infrastructure deployment
Self-service portal for rapid and simplified provisioning of resources
Reduced risk through pre-tested and validated solutions
Lower cost of ownership:
A cost-optimized, platform- and software- independent solution for rack system integration
High performance and scalability with Windows Server 2008 R2
Cloud
Apps
Pre-Integrated Infrastructure
Server
Storage
Network
Management
Deployment and Support Services
Dell vStart

22. Maximum data efficiency
Drive breakthrough efficiency to cut the time, cost & risk of storage.
Dynamic IT resiliency
Optimize data everywhere. Protect entire infrastructure; automatically & intelligently.
Greater business agility
Build a flexible storage infrastructure that can constantly adapt to change.
Processing capacity doubled with tenfold more storage space available
30% increase of staff time available for innovation projects
Hundredfold faster software upgrade deployments
Bundled features of Dell EqualLogic array eliminates future costs to implement new features

23. Dell Services Delivering solutions the way you want
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Consulting
Implementation
Support
Management
A flexible delivery model that suits unique needs and goals
Do It Yourself
Build and Transfer
Build and Operate
As-a-Service
Business Ready Configurations
Appliances
Bundles
Platforms
Dell helps you do it
Dell does it for you

24. Let us help you
choose the right path forward.

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Dell storage solutions
Virtualize, consolidate, integrate, converge, unify
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Physical
Consolidation
Virtualization
Cloud