0. Emiratization
One Approach

1. Now . . . Emiratization Formal education is the foundation,
it is time to apply this education!
“If you can’t do it, you don’t know it.”
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

2. Emiratization NOW is the time . . .
for Emirati College and University graduates to create and operate
consistently successful
small businesses that nurture, challenge, and support their dreams
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

3. Business Skills Coaching: Improving Performance and Confidence
One Suggestion
Business “Soft Skills” Training Centers owned and operated by young Emirati women
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

4. Business “Soft Skills” Training Centers
Project Proposal
To conduct a 16 week Training Center Skills program to prepare 8 to 10 young Emirati women to set up and operate a Business “Soft Skills” Training Company.
To oversee, with an Emirati female assistant, the operation of that Center for the 8 months following the training program.
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

5. Business “Soft Skills” Training Centers
Why a project to create a Business “Soft Skills” Training Center?
By creating their own Training Center,
our young entrepreneurs will bring
a passion and a focus to the program.
They will be totally engaged
in the birth of their business.
Their success will be determined
by the center’s success!
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

6. Business “Soft Skills” Training Centers
Key Requirement:
To hire a mature, enthusiastic, Arabic/English speaking, educated Emirati woman to be Training and Management Assistant to the Program Director.
Interview and select candidates
Provide Arabic translation during the program
Supervise the Center’s operation for one year
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

7. Business “Soft Skills” Training Centers
Important features of the program:
Very careful selection of participants (with ongoing family contact).
Constant and continuous practice.
Weekly “public” presentations or workshops for family, friends, and potential customers.
Entrepreneur visits and presentations.
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

8. Business “Soft Skills” Training Centers
Important features of the program
A small group of 8 to 10 participants to allow for personal coaching.
Interviews with parents and/or spouse to explain the program.
Participant in-program interviews with family, friends, business associates and potential customers in the training workshops.
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

9. Business “Soft Skills” Training Centers
Important features of the program
Ongoing training skills improvement, consulting and new program creation.
Very little publicity for this first program.
Director will work with exceptional program graduates to become instructors.
If successful, additional programs will be offered.
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

10. Business “Soft Skills” Training Centers
Program topics: (for details, please see pages 20 to 30)
Presentation Skills – Head and Heart
Training Methods for exceptional learning
Marketing the Center
Sales Skills to “sell” the workshops
Entrepreneurship – from “idea” to “ Our Center”
Organizing the Center
Operating the Center
Managing the Center
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

11. Business “Soft Skills” Training Centers
Director: Tom Pattillo
has resided in the UAE for over three years, and has observed, read about, and researched the challenge of Emiratization.
has real life experience. His company, Catalyst Consulting Limited ( ) worked with over 20,000 individuals and hundreds of companies throughout Canada, the USA, and Bermuda.
Tom Pattillo
BA, MBA
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

12. Business “Soft Skills” Training Centers
Tom Pattillo (continued)
taught University level business courses for 8 years in Canada
primary profession is Business Soft Skills Trainer.
recommendations (following) confirm that young Emirati men and women enjoy and benefit from Tom’s teaching methods.
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

13. Business “Soft Skills” Training Centers
Tom Pattillo References
“Tom has been actively engaged in conducting Presentation Skills, Business Etiquette and Multicultural Awareness Workshops for our young aspiring national trainees. We thank Tom for his contribution and recommend him for any future programs especially for training and grooming young Emiratis who are entering the professional field.”
Shekar Sawant
Head Learning & Development
Emirates National Bank of Dubai
April 21, 2009
(Tom) “ you are a very fine trainer, plus your dedication and attitude towards Emiratization in UAE is unsurpassed amongst the expatriate population here. If you there is anything else I can do for you towards your project, I would be most happy to oblige.”
Ayadh Farooq
Head of National Development
10 December 2009
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

14. Business “Soft Skills” Training Centers
Request:
I would like to work with an organization (public or private) to implement this project.
Please contact me at:
A UAE based friend will contact you directly as appropriate.
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

15. Business “Soft Skills” Training Centers
Program Details
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

16. Training Center Skills
Presentation Skills – Head & Heart
Developing knowledge, skills, attitude and confidence
Practicing concepts vital to balance of course
Weekly “live” presentation
Mastering the Communication Process
Building effective PowerPoint presentations
Establishing and maintaining control
Always creating engagement
Creating interactive presentations
Using “your” talent effectively
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

17. Training Center Skills
Training Methods for exceptional learning
Mastering a variety of training processes
Creating coaching intensity
Perfecting the sample workshop
Creating a workshop based on our expertise
Practicing workshop skills: free workshops
Constantly engaging your participants
Walking the talk: living the principles
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

18. Training Center Skills
Marketing the Center
Profiling our best customers
Creating a marketing plan
Insuring effective research
Creating customer surveys
Conducting focus group activities
Building “marketing kits” for sales team
Effectively using social media
Finding and leading our “tribe”
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

19. Training Center Skills
Sales Skills to “sell” the Workshops
Mastering one-on-one selling skills
Building client relationships
Focusing on consultative selling
Using prospect triangulation
Making your own marketing tool kit
Understanding our strengths
Demonstrating selling skills to outside audiences
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

20. Training Center Skills
Entrepreneurship
Focusing on the process of success
Translating ideas into actions
Finding mentors
Creating the Advisory Board
Becoming aware of the E-Myth
Gaining insight and advice from entrepreneurs
Making plans and presentations based on “ideas and actions”
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

21. Training Center Skills
Organizing the Center
Using the SWOT analysis to formulate and focus objectives, strategy and tactics
Finding, developing, and managing trainers
“Creating” sales professionals
Building the management process and team
Planning for training facilities
Shaping Business processes
Coordinating Community Relations
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

22. Training Center Skills
Organizing the Center (continued)
Utilizing banking advice and raising capital
Licenses, government regulations
Establishing computer systems
Forming an advisory group
Planning the first 100 days of operation
Arranging opening ceremonies
Creating a Publicity Plan
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

23. Training Center Skills
Operating the Center
Planning and living day-to-day activities
Knowing what we must accomplish: yearly, monthly, weekly, and daily
Setting security standards
Establishing Opening and Closing times
Preparing and “living” accounting activities
Overseeing customer service: day care, cafeteria, complaints, problems, and perception
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

24. Training Center Skills
Managing the Center
Understanding and applying:
Planning
Organizing
Leading
Controlling 
Being efficient and effective
Setting and meeting objectives
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

25. Training Center Skills
Managing the Center (continued)
Developing employees
Maximizing information technology benefits
Course Development
Business
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence

26. Business “Soft Skills” Training Centers
Potential Program Components and Time Line
Preparation
Program
Tom
E. A.
Girls
hours
days
Sponsor Approval (time, fees, expenses, location) 18 3
7,500
Select Training and Management Assistant 30 5
12,500
Program Promotion
7500
Participant Selection: Interviews with family as appropriate 24 4
10,000
1. Presentation Skills – Head and Heart 42 7
17,500
2. Training Methods for exceptional learning 72 12
30,000
3. Marketing the Center 36 6
15,000
4. Sales Skills to “sell” the workshops
5. Entrepreneurship – from “idea” to “ Our Center”
6. Organizing the Center
7. Operating the Center
8. Managing the Center
Move to and set up Training Center
Evaluating Progress: Throughout the Program 2
5,000
Opening Celebration: Prepare and Conduct
Total 90 15
390 65
Weeks 13
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence