1. Sustainable Tourism policy and projects in Morocco
Morocco Cleaner Production Centre
Sustainable Tourism policy and projects in Morocco
Hanan Hanzaz,
Director, Morocco NCPC
3rd Global Network Conference on RECP, Montreux, 4 september 2013

2. Tourism in Morocco: an overview
Some figures
Importance of the sector in the Moroccan economy:
1st contributor to payments balance
2nd contributor to national GDP
second job creator: employee
9.4 millions tourist arrivals in 2012
2nd tourist destination in Africa
Ref: Report of the World Tourism Organization
(UNWTO)

3. Tourist arrivals in millions
Tourism in Morocco:
Some figures
Tourist arrivals in millions
25th rank worldwide at end of 2010

4. 2020 vision: National strategy for tourism development
adopted by the government instances in 2010
Objectif to reach 20 million visitor by 2020
Contract program signed with the private sector representatives
Sustainable Development as a strategic axis of the vision

5. 2020 vision: Sustainable development
Implementation of a tracking device of sustainability
Capacity building of the sector stakeholders
Incorporate sustainability in tourism standards and benchmarks
Establish financial support mechanisms for actors involved
Incorporate sustainability into marketing strategy

6. 2020 vision: offer

7. Global Partnership for Sustainable Tourism
Morocco was elected chairman of the steering committee of the Global Partnership for Sustainable Tourism for the period

8. Exemples of projets and initiatives

9. Moroccan Charter for Responsible Tourism
Relying on the Global Code of Ethics of Tourism adopted by the World Tourism Organization (UNWTO)
The charter gathers all commitments of actors involved in tourism in Morocco.
Article 3: tourism as a factor of sustainable development and environmentally sound

10. Morocco Responsible Tourism Trophy
Awarded to Moroccan and foreigners operators that implemented sustainable projects in Morocco regarding : preserving values, traditions and Moroccan cultures, environmental protection and economic and social development ..

11. Best Environmental Practices for the Hotel Industry
This Program concerns the promotion and the implementation of Best Environmental Practices (BEP) by the hotel industry. Thus, targeted trainings, technical support and practical tools are developed and made available as part of this project.
The main output of this project is the BEP guide that contains systematic tools and checklists allowing hotels to better manage their environmental impacts.

12. Best Environmental Practices for the Hotel Industry
Partners involved in implementing the initiative
Moroccan Department of Tourism;
Moroccan Federation of hotel industry;
State Secretariat for Economic Affairs SECO (Switzerland)
Sustainable Business Associates (sba Switzerland).
Beneficiaries…
Accommodation structures ( hotels, guest houses,hostels… etc);
Hotels directors and managers;
Technical executives and/or their teams.

13. Environnemental topics covered by the BEP guide
Noise, air quality and
landscape integration
Purchasing policy | ecological aspects
Water | management and rationalisation
Wastes | valorisation and recycling
Energy efficiency and economy
Logistics | efficient handling and management

14. Green Key Label
Launched in 2002 by the Foundation for the environmental Education (FEE)
Green Key is a voluntary eco-label for tourism facilities : It promotes sustainable tourism and aims to contribute to the prevention of climate change by awarding and advocating facilities with good initiatives
92 environmental criteria covering :
Water, Waste, Energy,
Involvement and Awareness of Guests,
Environmental Management,
Staff Involvement,
Use of Chemicals,
Open Spaces,

15. Green Key Label 56 new labelled institutions in 2013
Implemented in Morocco since by the Mohammed VI Fondation for the Protection of Environnement, chaired by
Her Royal Highness Princess Lalla Hasnaa, ;
awarded on a voluntary, annual, progressive and positive basis from both mandatory and optional criteria
70 tourist accommodations awarded in 2012
56 new labelled institutions in 2013

16. Agreement UN & Moroccan airlines
Signature of a partnership agreement on June 23rd 2013 : UN audio and video materials will be diffused during RAM flights

17. Financial incentives for touristic facilities

18. « Moussanada Siyaha » Program for touristic SMEs
Subsidies for technical expertise: services, studies, consultancy &/or implementation of information system or labeling
SUSTAIBABLE DEVLEOPEMENT projects is one of the axis funded by this support
Financing 60 to 80% of the investment costs
Target: 600 benfeciary touristic SMEs for 2020
Partners:

19. RENOVOTEL 3
joint fund with banks for upgrading of eligible tourist lodging establishments
Financing projects in: energy efficiency and renewable energy, renovation of premises, adoption of a quality approach, safety and security, …
contribution fund capped at 20 Mil MAD/10 years
Partners:

20. Potential for NCPC engagement

21. Potential for NCPC engagement
Awarness raising: stakholders, operators,
consumers
Capacity building and training
Information : benchmark, guides, sucess stories
Drive change to Sustainable Developement

22. Potential for NCPC engagement
Technical assistance :
EE, waste management, water saving, WWTP….
Acess to « green » funds
Implentation of EMS
(ISO , ISO …)

24. 23, Boulevard Med Abdouh, Palmiers,
20 100, Casablanca, Marocco
Phone :
Fax :
Web :
@CMPP_maroc