1. VM Sistemi SpA Bologna, February 11th 2014 Luca Peana

2. 2 About Me! Marketing experience in: B2B and B2C Market, Consultancy, Small Business, E-commerce, Luxury, Web Agency… Class 1978 2004 First Marketing Job July 2012 Marketing Manager VM Sistemi Spa

3. 3 About VM Sistemi Spa Born in 1984 60 Employees 250 Customer 4500 Users Faenza - HQ Milano - Roma 2013: +15% growth www.vmsistemi.it

4. 4 About VM Sistemi Spa 2 Business Unit IT Unit ERP Unit High Value Services High Availability Networking Remote Services Management Virtualization Outsourcing ???Cloud??? ERP Retail Solutions Electrical Branch (Elettrix) Electronics Retail (Strike) Mechanic Branch (Olpix)

5. 5 Talea Consulting: a VM Sistemi Start-Up High Specialization EIM (Enterprise Information Management) Document Management and Business Process Management Projects www.taleaconsulting.it

6. 6 My Job in VM Sistemi 1 Office 2 Resource Many activities

7. 7 My Job in VM Sistemi – Get Tools -CRM solution with high level details data -Social Business Platform for knowledge sharing and cooperating -Blog (Content repository) -Social Network Page (Linkedin, Twitter, Slideshare, Facebook, Youtube…) -Email Marketing Strategy (contact Plan, Newsletter…) -Influencer and Digital PR… -Market Discovery (Survey, insight…) -Vertical Market Events

8. 8 My Job in VM Sistemi - Strategy -Targets (Erp: Administrative Director / IT: CIO) -Content (tech content, cross content, “Real number” content – case history) -Channels (multichannel Strategy) Win the challenge of “attention” in Attract, Engage, Nurtuning steps Content is King

9. Huston: we have a problem… …in the cloud! 9

10. Cloud Services… All speak about cloud, but… What is Cloud? A mask for outsourcing? Housing? Other? Is the italian Market ready for Cloud? Privacy law, internet speed… CIO’s are ready to invest in cloud? These are the questions! Help us to find an answer… 10

11. Follow us on www.vmsistemi.it VM SISTEMI SpA Faenza: Via R. Ossani, 18 - 48018 - Faenza (RA) - Tel 0546 689511 – Fax 0546 689591 Milano: Via L. Tolstoj 86 - Scala H - 20089 San Giuliano Milanese (MI) – Tel 02 57506417 Roma: Via Troilo il Grande, 3 – 00131 Roma – Tel 06 41294278 www.vmsistemi.it – vm@vmsistemi.it Luca Peana Marketing Manager Email: lpeana@vmsistemi.itlpeana@vmsistemi.it Phone: 0546 689511