1. MARKETING Strategies
MARKETING Process

2. What are marketing strategies?
Marketing strategies are a process of using the marketing mix to satisfy and attract consumers to make a profit for the organization.
There are many types of strategies such as
Market Scope Strategy
Product Strategy
Promotion Strategy
Pricing Strategy
Distribution Strategy

3. Types of Marketing Strategy
MARKETING Strategies
Types of Marketing Strategy
There are two levels of strategizings
General Marketing Strategies
Decision Area Strategies

4. Decision Area Strategies
MARKETING Strategies
Decision Area Strategies
Used to achieve general marketing strategies by considering the 4p’s and the 2c’s
General Marketing Strategies
This concept describes how marketing will achieve an objective

5. General Marketing Strategies
Can be apart of the following categories:
Market Expansion
Market Share Growth
Niche Market
Status Quo
Market Exit

6. Marketing Expansion MARKETING Process Used to grow overall sales
There are two approaches
Grow Sales with existing product
This is done by getting existing customers to buy more, getting potential customers to buy and selling current products in new markets
Grow Sales with New Product
Introduce updated versions of a existing product, introduce products that are extensions of a current product or just introduce products that were not previously marketed

7. Marketing Share Growth
MARKETING Process
Marketing Share Growth
Used to increase market share of a company
Best way: Take sales away from competitors

8. MARKETING Process
Niche Market
This strategy focuses on getting a segment of the overall market
This focuses on getting the product introduced to the larger markets as a different and unique product.

9. MARKETING Process
Status Quo
This is a strategy used to keep the current position of a marketer in the market.
Ex. Maintaining the same market share

10. Market Exit MARKETING Process
This strategy is getting rid of the product in the market
This can be done by removing the product from the company’s product mix or by selling it to another organization.

11. Decision Area Strategies
MARKETING Strategies
Decision Area Strategies
There areas that support decision area strategies are
Target Market Strategy
Product Strategy
Pricing Strategy
Distribution Strategy
Promotion Strategy

12. Target Market Strategy Have segmenting techniques
MARKETING Process
Target Market Strategy
Have segmenting techniques
Product Strategy
Develop and introduce a new product
Pricing Strategy
Lowering your prices compared to competitors
Distribution Strategy
Gaining relationships with important distribution partners that serve the target market
Promotion Strategy
Bring awareneess of the product to the target market

13. Thanks Ratikanta Sahoo info@freelancemarketing.in
MARKETING Strategies
Thanks
Ratikanta Sahoo