1. 11/24/2010 © Microsoft Corporation, All rights reserved BUSINESS INTELLIGENCE BRICKSET João Lopes SQLArgonauts.com @SQLSniper

2. WHAT ?

4. I work on Business Intelligence − ??? −I understand the business and design dimensional models −??? −I create reports that show number and graphs −??? I just work with tables on Excel

5. HOW ?

7. Data Extraction Using Tools and Frameworks −Just copying snapshots from sources inside my private staging area Information Through Dimensional Modeling −ER model built around business concepts not 3 rd Normal Form rules Delivering Knowledge to End-users −Showing reports no request with quality data (or unique)

8. WHY ?

9. The world of data is changing −80% unstructured, 10x increase 5/y, N/devices person, data markets New set of answers −Brand social feeling, optimize using data mashups, predict future Same old needs (but in faster cycles) −Know our business, survive competition, make (better) decisions!