1. Facoltà di Economia Business English-English for Tourism
Corso di Laurea Specialistica
Economia Manageriale; Economia e Finanza
Economia e Management Turismo-Ambiente
Business English-English for Tourism
LETTURA ED ELABORAZIONE SCRITTA DEL TESTO ECONOMICO (Modulo 1)
Prof.ssa Luisanna Fodde

2. Written/Spoken Language
Face-to-face communication
Writer-reader communication
Speech production/Written production
Language control in speech and writing: Pronunciation, intonation, accent, non-verbal communication (SPEECH)
Style, grammar, structure, orthography (WRITING)

3. SOME TIPS/SUGGESTIONS
Presumption: Italian as Leading Language
Lexical Choice
Distractions
Text Structure

4. Presumption: Italian as Leading Language
ADJECTIVES (position, gender and number: “others people”; “many newspapers important”)
WORD ORDER (SVO: “Is necessary a cure”; “is important to be friends”)
FALSE FRIENDS (actually, eventually…)
INVENTIONS (“Comparated”, “bag of study”; “producted”)
USE OF TENSES (“is not ended”, “are arrived”)
ORTHOGRAPHY (months: january, february… years: in the 1984, nationality: german, italian; other: indipendence; )

5. Lexical Choice Confusing word classes, e.g. dead, died
Acronyms, e.g. EU/ UE, ONU/UN
Spelling, e.g. Bruxel, Whashinton
Translation of toponyms L’Aia / The Hague
Collocations
This depends from/on me??
The reason of/for??
To do/make business; to do/make a deal??
Make/do money; make/do promise??
Take/make a decision?? To do/make mistakes?

6. DISTRACTIONS CONCORDANCES
e.g. he cry, much persons, America and his partners
COHERENCE
active/passive; past/present; plural/singular
ORTHOGRAPHY e.g. wich, whit, whome
IRREGULAR / REGULAR VERBS
e.g. drived, gived, lead-leaded

7. Text Structure Purpose defines the type of texts: WHY?
Readers define the type of texts: WHO?
Context defines the type of texts: WHERE?
Purpose, readers and context define the text style HOW?

8. Text Structure Purpose defines the type of texts: WHY?
- WRITE AN TO HAVE INFORMATION ABOUT A MASTERS PROGRAMME IN MANAGEMENT AND FINANCE
Readers define the type of texts: WHO?
- YOU – the writer
- THE DIRECTOR OF STUDIES – the reader
Context defines the type of texts: WHERE?
- What is the means of communications?
- What are your respective positions/roles/titles/culture?
Purpose, readers and context define the text style
- HOW are you going to write this ?

9. Text Structure Purpose defines the type of texts: WHY?
- WRITE AN TO HAVE INFORMATION ABOUT A WINE TRADE SHOW BEING ORGANIZED NEXT YEAR IN DUBAI
Readers define the type of texts: WHO?
- YOU – the writer
- THE TRADE SHOW ORGANIZER – the reader
Context defines the type of texts: WHERE?
- What is the means of communications?
- What are your respective positions/roles/titles/culture?
Purpose, readers and context define the text style
- HOW are you going to write this ?

10. WINE FAIR/MASTERS PROGRAM
Main Errors
CONCORDANCES:
REGULAR/IRREGULAR verbs:
ORTHOGRAPHY:
CONFUSIONS:
INVENTIONS:
OTHER:

11. Other Errors - STRUCTURE: PUNCTUATION, CHANGING PARAGRAPH
ACCORDING TO TOPIC
FORM/STYLE
As you requested, <I SEND/TELL/ GIVE you>
I am sending/enclosing/attaching information on …………
Herein enclosed/attached you will/can find information/ a file/ a document on
Please find enclosed/attached information on …..
I have enclosed/attached
At the end of this message you will/can find ……
As you requested, I am writing / I am pleased/ to give you some information….

12. A Note on Style
“Buongiorno Prof.” “Buona prof.ssa”, “buongiorno proff.”
“Salve, sono C.C., io dovrei partire con il progetto erasmus a T.”
buongiorno professoressa sono F.,la studentessa Erasmus....volevo sapere se…
“……Secondo Lei, c'è qualche problema per l'approvazione degli esami? Quando posso venire nel suo ufficio per avere dei chiarimenti? Attendo una sua risposta”
“So che il suo orario di ricevimento è il lunedì e lei gradisce sia rispettato ma non potrebbe fare un'eccezione? Domani cioè venerdì mattina è possibile fissare un incontro?Aspetto una sua risposta”.
“Egregia Professoressa Fodde, alla tastiera E. S.(matr. …. del corso di Economia _Manageriale):la studentessa vincitrice della Borsa Erasmus”

13. A Note on Style
“in effetti, per i crediti, la differenza tra 4 e 8 e' tanta, ma mi informero' e le faro' sapere. comunque, per quanto riguarda l'esame studente…….., me lo potete convalidare anche se non c'e' l'esatto corrispondente a cagliari???” bye hey ho let's go” buongiorno, scusi se la disturbo, sono una ragazza che segue la falcoltà di economia e gestione dei servizi turistici, vorrei sapere se per lunedì la lezione sarà da mezzogiorno alle tre o dalle tre alle sei, la ringrazio, buongiorno
“Prof.ssa ci fa sempre piacere ricevere le sue mail ma questa volta si va veramente oltre ogni + rosea aspettativa  ;-)
 Finalmente notizie!!!!
 Grazie a nome di tutti e tre!
 A presto!
 P.S.:La brochure ?!?”

14. A Note on Style
Salve Sono uno studente del corso di economia e gestione aziendale, volevo sapere  riguardo ai testi consigliati per coloro che hanno sostenuto un punteggio maggiore di 23, se quest'ultimi sono gli stessi che verranno utilizzati poi durante il corso del secondo semestre o sono materiale di approfondimento, mi potrebbe dire inoltre se questo è il suo sito: nello stesso posso trovarvi indicati il materiale succitato? Grazie, buona giornata

15. A Note on Style “hi am comin in 20mins…”
“Am trying a few people 2 c if they can do course. I’ll sms u names + numbers….”
“Just spoke 2 Anna 2 organise going 2 Rome, I’ll have all results on thurs would u like 2 c them b4 I go?”

16. A Note on Style
“Dear Laura, Thanks for your mail, I am sorry you have problems to come this semester,but do not worry, I am sure we will find the best moment in the future, next October would be perfect! As referred to my visit there, I still have to check my agenda, but in principle May or so sounds fine, I'd like to get some Sardinia sun indeed, as winter time round here in Leon is also beeing quite bad! We will keep in contact and I'll let you know soon, all right? Meanwhile take care, and I hope your father gets well soon! Best wishes, Mario Keynes”

17. s
Used increasingly in international business to replace letters, faxes and sometimes phonecalls
Why? INEXPENSIVE, EASY-TO-USE
-Style of writing can vary, but usually….
more INFORMAL
However…… we must pay attention to:
Our reader and our purpose, and adapt style of writing accordingly;
HUMOR/JOKES;
s are public;
Sending something important? Use follow-up faxes or letters!
Keep track! File and Print!!
Vedi : p Skills; pp-9-13 dispensa

18. WINERY-REPLY Purpose defines the type of texts: WHY?
WRITE AN TO THE ITALIAN WINE PRODUCER WHO REQUESTED INFORMATION ON YOUR WINE TRADE SHOW
Your should contain information on:
SITE OF THE TRADE SHOW; COUNTRIES AND WINERIES PARTICIPATING; SCHEDULE OF EVENTS; ACCOMMODATION; ANY OTHER USEFUL INFO
Readers define the type of texts: WHO?
- YOU – The Trade Show organizer
- AN ITALIAN wine producer – the reader
Context defines the type of texts: WHERE?
- What is the means of communications?
- What are your respective positions/roles/titles/culture?
Purpose, readers and context define the text style
- HOW are you going to write this ?

19. MASTERS PROGRAMME - REPLY
Purpose defines the type of texts: WHY?
WRITE AN TO THE ITALIAN STUDENT WHO REQUESTED INFORMATION ON YOUR MASTER PROGRAM
Your should contain information on:
UNIVERSITY CALENDAR; COURSE START; TYPE OF LESSONS; COMPULSORY EXAMS; ACCOMMODATION; ANY OTHER USEFUL INFO
Readers define the type of texts: WHO?
- YOU – the Director of Studies
- AN ITALIAN GRADUATE STUDENT – the reader
Context defines the type of texts: WHERE?
- What is the means of communications?
- What are your respective positions/roles/titles/culture?
Purpose, readers and context define the text style
- HOW are you going to write this ?

21. Master Program Dear Mr. Bianco,
My name’s Mike Post. I’m the staff manager of the Business Master.
You’ve asked me some information in your .
I’m glad to comunicate you that our calendar of lessons will start in
November and will stop in May next year.
Courses will have a daily frequence from 9.00 am to 4 pm.
Lessons will be frontal with full referenced teachers and could be some
external activities like seminars.
We can offer you a cheaper accomodation in our Campus, but it’s
necessary that you write me your intention as soon as possible.
If you need any further information or have other questions, do not
hesitate to contact me.
Yours sincerely,
Mike Post,
Staff Manager

22. DANISH IMPORTER- REPLY
Purpose defines the type of texts: WHY?
WRITE AN TO THE DANISH IMPORTER WHO REQUESTED TO START DEVELOPING A BUSINESS WITH SERDIANA WINE
Your should contain information on:
YOUR INTEREST IN THE DANISH AND SCANDINAVIAN MARKETS; YOUR INTEREST IN MEETING THEM DURING NEXT VINITALY; YOUR DECISON ABOUT HIS REQUEST (WINE SAMPLES, PRICELIST, COMMISSION)
Readers define the type of texts: WHO?
- YOU – A representative of Serdiana Winery
- The Danish dealer – the reader
Context defines the type of texts: WHERE?
- What is the means of communications?
- What are your respective positions/roles/titles/culture?
Purpose, readers and context define the text style
- HOW are you going to write this ?

23. Types of sentences Dear Mario,
With reference to the arrangements we made
yesterday, I am writing to inform you about our
next conference.
The conference will be held at the Hotel T, in Cagliari, on Thursday
November 12 at 9,00…...
Following our telephone conversation yesterday, I am writing to confirm our next meeting.
As for our meeting, I can confirm you that ….
As regards our meeting, I can confirm you that…
With regards to our meeting, I can confirm you that…

24. CLARIFICATIONS (p ) Dear Jo, I’m not sure what your ‘yes’ was referring to; could you clarify? Just a couple of other things I want to clear up: - In your you say that the meeting will be postponed to Thursday. Do you mean Thursday next week? What about the time and the place (Same time and place)? - As for the estimated cost. The figure you mention, is it in pounds, dollars, or euros (which currency are you referring to)? - Lastly, Andrea Cavalieri, the senior contractor, is it a he or a she? Please answer asap (Please confirm asap) Carrie

25. CLARIFICATIONS P. 15 Dear Ms Tau Pei Lin, Thank you for your concerning my travel arrangements. I can confirm that I will be arriving on Monday at at Beijng airport. Will you/ somebody meet me at the airport? As for the meeting with your lawyers, I would like to know the exact time and place. You say that a Mr. Chang will attend the meeting. Can you remind me about his position in the company? What is his first name? Also, you mention a dinner on Sunday. I am sure there must be a mistake or misunderstanding. As you know, I am leaving on Sunday morning. I would be very pleased to come. Can I bring my wife? (Is my wife invited?). I look forward to hearing from you soon, Sincerely J. Peters

26. CLARIFICATIONS P. 15 Dear Ms Tau Pei Lin, Thank you for your concerning my travel arrangements. I can confirm that I will be arriving on Monday at at Beijng airport. Will you/ somebody meet me at the airport? As for the meeting with your lawyers, I would like to know the exact time and place. You say that a Mr. Chang will attend the meeting. Can you remind me about his position in the company? What is his first name? Also, you mention a dinner on Sunday. I am sure there must be a mistake or misunderstanding. As you know, I am leaving on Sunday morning. I would be very pleased to come. Can I bring my wife? (Is my wife invited?). I look forward to hearing from you soon, Sincerely J. Peters

27. REQUESTS AND REPLIES p. 16; pp. 60-61 Skills

28. ASKING FOR ADVICE

31. 30 SECONDS p. 15

32. TYPES OF EMAIL Dear Ms Fodde, My name is Spano Antioco.
I'm writing to have the extra material of your course
"Business English".
I look forward to hearing from you.
Best regards
Antioco Spano
>______________

33. TYPES OF EMAIL Dear Antioco,
thank you for your , which by the way was quite
correct.
Enclosed you will find a copy of my powerpoint file.
If you need any extra material, don't hesitate to contact me again.
Have a good weekend!
L. Fodde
P.S. When you say: "My name is..." in both
English and Italian, your Christian name goes before your last name!!!
Remember!

34. TYPES OF EMAIL (pp.18-19 --Messaggio originale----
Da: Data: 26-nov-2006
11.28 PM A:
Ogg: RE: I: extra material - Business English-
Dear Ms Fodde,
Thank you for your mail.
I'm sorry for the way, but it's the result that be important. (Is this word
correct?)
Thanks for all. (I don't sure that is correct, too)
Antioco Spano

35. Faxes (23-25) Well-established means of communication.
Fast, convenient, flexible
FORMAT: senders’ and receivers’ INFORMATION
STYLE: similar to letters (FORMULAIC EXPRESSIONS)
less formal sometimes
Address not written in full;
Each page must be numbered;
Signatures in full;
Hand-written faxes sometimes acceptable;
Care for details important

36. Letters (Snail mail) Still used in formal written communication
(SPECIALLY IF PRINTED IN GOOD PAPER) for:
FORMAL INTRODUCTIONS TO COMPANIES;
CONFIRMATION OF CONTRACTS;
THANK-YOU MESSAGES
They can be a useful back-up to important s or faxes;
They can be used to send bulky material (brochures, samples);
They can be used when there are technological problems

37. Letters LAYOUT (pp )
Blocked or Indented layout. No commas for addresses;
Initials to be included: Mr K Jennings;
Letters beginning with name in salutation (Dear Mr Jennings) should end Yours sincerely (Yours truly, Sincerely Yours in the US);
Letters beginning with Dear Sir, Dear Sirs, should end Yours faithfully;
Gentlemen (very American and very sexist, not recommended internationally)