1. Our Analysis of the Portal Systems Case Aegean Blue ® Consulting Team 27.06.2006 İzmir, TURKEY

2. Recommendations Environment –Identify customer profile –Analysis of competitive position (i.e.SWOT)

3. Recommendations Product /Service Improvement –Focus group (all products and services) –Shift some services to the Internet –Standardize answers to most commonly faced problems –Offer optional workshops to customer –Evaluate the product and production (quality assessment)

4. Recommendations Cost Cutting –Cost structure evaluations /Restructuring strategies –Cut unneccesary social activities / benefits –Lobby to lower taxes –Recruit part-time call center employees –Carry the call center (whole business) to a lower cost area