1. Your Management Librarian in Troy Colette Holmes E-Mail: holmec@rpi.eduholmec@rpi.edu Voice Mail: 518-276-8331 Office: Folsom Library, 3 rd floor(341A) In library: Mon - Fri, 8:30 AM – 3:00 PM Appointments recommended.

2. Passwords & Tech Help Your RCS Userid and Password  For licensed Library Services and Resources  One sign on to remember for your library services  Available from Help Desk in VCC  Contact consult@rpi.edu.consult@rpi.edu Sample Logon Window for Off-Campus Access

3. Ticker Symbols Public vs. Private SIC vs. NAICS Fall 2010

4. Ticker Symbols Consist of letters, numbers or combination of both Identifies publicly traded shares for Specific stock Specific market Examples Starbucks SBUX VisaV

5. Tickers Vary with Stock Exchange Sony TickerExchange SNENYSE SON1.MUMunich

6. Maximizes/Focuses Search Company names can vary Example: IBM International Business Machine Yahoo Ticker Symbol Look Up To identify Company Ticker

7. Public Companies Example - Starbucks Ticker symbol (sbux) Sells stock Traded on stock exchange(s) Must report to SEC SEC filings are public record SEC (Securities and Exchange Commission)

8. Private Companies Some Examples Dunkin Donuts Mars Candy L.L Bean Price Chopper Cargill

9. Private Companies Are … Privately owned Don’ sell stock to public Don’t file with the SEC Very difficult to research

10. SIC & NAICS Numeric classification codes Describe industries Used to collect data on industries Used to classify companies by industry

11. SIC vs. NAICS Example Starbucks Starbucks SIC Code 2095 (Roasted Coffee) NAICS Code 311920 (Coffee and Tea Manufacturing)

12. Primary & Secondary Codes Primary Code for Primary Business Line Starbucks Example Primary SIC 2095 Secondary SIC 6794 Primary NAICS 311920 Secondary NAICS 533110

13. May Vary from Source to Source Starbucks Example Source: LexisNexis Academic Primary SIC (5812) Secondary NAICS (311320) Source: Mergent Online Primary SIC (2095) Secondary NAICS (311920)

14. As Time Goes By … Both codes have changed over time Reflect birth/evolution of industries SIC assigned 1930s – late 1980s NAICS assigned 1990s - Covers more industries No one-to-one translation

15. Web Pages to Bookmark Ask Dr. NAICS (US Census Bureau) Ask Dr. NAICS NAICS (US Census Bureau) NAICS Concordance Tables (1997 NAICS & 1987 SIC) Concordance Tables SIC Manual (Dept. of Labor) SIC Manual