1. And Leisure Begot Entertainment Chapter 1

2. Entertainment Marketing Concepts
Leisure time—activity outside of work
Performance—engaging activity
Game playing—amusement with an element of chance

3. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances, interactive experiences, media

4. Entertainment Experiences
Passive—absorbing only
Educational—active engagement in problem solving
Escapist—immersion providing a respite from real life and work (parks, games)
Esthetic—immersion in cultural experiences (art, nature)

5. Cirque du Soleil’s Ka

6. Theoretical Principles
Perishability
Intangibility
Temporality
Sociability

7. Play Theory Voluntary activity Apart from reality
Limited by time and place
Rules based
Social community
Symbolic secrecy
Has rituals, ceremony, and venues
Four types of play as pleasure

8. Gaming Competition-based skill Chance-based gambling
5.3 million online game players in United States
Most potential for growth in Asia

9. Experience Forms
Live performance such as dance, opera, musical concerts, theater, circus, sports
Geographical destinations and places
Attractions and themed venues or places where entertainment is contained
Media, including television and movies
Celebrities and stars who perform

10. New York’s Guggenheim Museum

11. Star Power—Johnny Depp

12. Industry Nuances Global ad agencies Volatility and cannibalism
Entertainment moguls
Audience-based economics
Ethics

13. Global Ad Agencies McCann Erickson DDB Worldwide Western Media
Grey Advertising
TWBA
Young & Rubicam
Saatchi & Saatchi
Columbia Pictures
Universal
Disney
Warner Bros.
ABC TV
Showtime, Sony
News Corp.

14. Entertainment Moguls Barry Diller—Internet and retail empire
Rupert Murdock—News Corp, MySpace
Robert Iger—Disney
Judy McGrath—MTV
Leslie Moonvess—CBS

15. Industry Economics Few popular products offset losses
Large per-unit marketing expenditures
Ancillary markets have large returns
High capital costs
Fixed production costs
Unique and original products
Technological advances for masses
New delivery methods evolving

16. Ethical Issues News quid pro quo Reviewer payoffs Radio DJ payola
Talent, modeling agencies into fraud
TV code of self-regulation
Codes of ethics—conflict of interest, confidentiality

17. Questions
How have the changes in the way we experience leisure time been reflected in the significant growth of the industry?
What role do ethics and codes of ethics play in entertainment marketing?
What recent mergers have impacted the industry? How?