1. Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

3. Design Elements and Principles Line Shape Form Tone Texture Colour Letterform

4. Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

5. The use of shape in design An Enclosed object Lines Colour Geometric – Circles, Squares, Triangles etc. Natural or Organic – Leaves, Stars, Seahorses etc. Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

6. The use of shape in design Distinctions between shapes Square – is read as a dull, solid, Straight forward shape, less natural Than the circle The Triangle- Interpreted as action, agitation, Conflict, excitement etc. The curve – seems to be calm, pacific, Warmth, security Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

7. The use of shape in design Born into a world of shapes Read them and translate visual images Pictorial Code Dissect them into simpler forms based on geometrical units Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

8. The use of shape in design Two Dimensional Elements Paintings or drawings No depth Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

9. The use of shape in design 3 Dimensional Shape Volume and Mass Tone Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

10. The use of shape in design Positive Shape- Shape that the artist applies Negative Shape – Spacing around the positives Both important to consider Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

11. The use of shape in design M.C Escher – Relativity No Distinction between positive and negative shape Was thought to be a master at creating these pieces Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

13. “The particular quality of brightness, deepness, or hue of a colour” (Compact Oxford Dictionary) “A colour or shade of colour” Example: The green wallpaper had a particularly sombre tone. (www.dictionary.com) the range of values between the dark and light of any colour What is tone? Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

14. ColourMood AssociationsSense Associations RedsActive, stimulating, challenging, cheerful, aggression, bossy and demanding Hot, loud, strong, sweet, firm YellowsOptimism, Confidence, extroversion, friendliness, creativity, happiness, immaturity, fear Very light, smooth, sour GreensCalming, relaxed, peaceful, refreshing, passive Juicy, moist, sour, poisonous, young BluesPeaceful, assured, trust, strength Cool, wet, smooth, quiet, strong, big, safe Colour Psychology Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

17. The 12 point colour wheel Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

18. Complementary Colours Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

19. Analogous Colours Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

23. In design, TEXTURE can be described as either the way a three-dimensional work actually feels when it is touched, or how the human eye sees it visually when looking at a two-dimensional work. These two types of textures are known as TACTILE and VISUAL textures. Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004 What is Texture?

24. Tactile Texture literally means how it physically feels when it is touched. The actual surface either needs to be felt, or be seen with light shining across its’ surface to make the texture visible. Artists and designers like to take advantage of this type of texture by adding materials such as paint or sand onto their work in order to liven it up. Contrasts of texture will usually be far more interesting than using one texture across the entire artwork. An example of this kind of texture is wallpaper or carpet. Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004 Tactile Texture

25. Visual Texture refers to the illusion of the surface’s texture. In design, it is used to give the physical appearance of a tactile texture, but on a two-dimensional surface. Textures that are seen in photographs, for example, are visual textures. No matter how rough the objects look, the actual photo is smooth and flat, giving a three-dimensional look on a two-dimensional surface. Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004 Visual Texture

26. It is possible for an object or design to have no texture at all. This is when it is one colour and is flat to the eye and has a smooth appearance to it. This object does not have a texture This object has a texture One colour, Flat to the eye Made up of many colours and has a roughness to it. Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004 Can an object have no texture?

27. Symbollic Textures Wavy lines could symbolize water, waves or rolling terrain Overlapping circles give the look of fish scales A grid of lines could suggest linen fabrics or wire mesh, Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

28. Embossing and Debossing Embossing Debossing Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

30. Shape… Shape is made up of one or more lines, which are closed. So a shape is made up of lines around it, with an 'inner- soul' if you will. Shapes can be organic or geometric. A shape can also be enhanced or improved by using tone, texture or colour. Shape on it's own is Two Dimensional. Tone... Tone is pretty much the lightness and darkness of a form or shape. By using different tones we can create volume and 3D effects. Texture... For desktop publishing, tactile texture is the feel of the paper. Is it smooth to the touch or rough? Textures can also be visual. On the Web, especially, backgrounds that simulate familiar fabrics, stone, and other textures are common. Certain printing and finishing techniques such as thermography and embossing can add both tactilel and visual textures to a printed piece. Thank for listening ….. Any Questions? Creative Design Assignment - "The use of shape, tone and texture in design" 2nd November 2004

31. Useful Internet Resources Shape Pomona College University of Saskatchewan Tone Colour Effects Colour Matters Walgett Education Centre