1. CMNS 260 12 October 2011

2. Assignment 4 Due Oct. 26 “If interviews are not a suitable method for gathering information on your research question then develop a new research question that could be studied through an interview.”

3. Informed Consent –See example on the WebDav Open-ended Questions (p.163) Closed-ended Questions (p.163) Design a scale or indice (Likert Scale p.123) Discussion, Analysis, and Ideas Three principles for effective survey questions: 1)Keep it Clear 2)Keep it Simple 3)Keep the Respondent’s Perspective in Mind (p.156)

4. Topic – Public Cellphone Etiquette in Restaurants Research Question: Does cellphone use vary according to types of restaurants (family-oriented, fast-food, causal, upscale, formal)?

5. Open-Ended Questions (p.163) –What types of restaurants do you prefer to eat at? –Could you describe an instance where you have used or seen another person use a cellphone in a restaurant? –When is it appropriate to use a cellphone at a restaurant? Close-Ended Questions –Have you ever answered your phone while at a restaurant? Y/N –If yes, where were you in the restaurant? A) At the bar B) Foyer/Host area C) Seated at a table (inside) D) Seated at a table (outside) E) In the bathroom F) Paying the bill (at register/interac machine) Scale (p.122-126) Restaurants should block cellphone signals Strongly Agree Agree Disagree Strongly Disagree It’s okay to use a cellphone if you’re eating alone Strongly Agree Agree Disagree Strongly Disagree

6. Additional considerations… Design Issues (168-173) Organization: does your questionnaire have opening, middle and ending questions? (p.169) Order Effects: could earlier questions affect later answers? (p.169) Context Effects: do questions move from general to specific? (p.170) The Role of the Interviewer (176-179) See Box 8.8 – Examples of Probes and Recording Full Responses to Closed Questions (p.178) Asking Questions in Qualitative Interviews (257-259) To consider, but may not necessarily be relevant for this assignment: Kvale Question Types – do your open and close-ended questions correspond?

7. Tutorial Exercise Continue to prepare questionnaire for lab interviews on Oct. 19 Consult with colleagues – keeping in mind guidelines from textbook readings and lectures