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1 Figure 1: Roadmaps Reflect “All the Plans” Action Analysis Strategy Alternatives Value Prop Channel Pro- duct Bus. Practice Segment Strategy Selection.

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Presentation on theme: "1 Figure 1: Roadmaps Reflect “All the Plans” Action Analysis Strategy Alternatives Value Prop Channel Pro- duct Bus. Practice Segment Strategy Selection."— Presentation transcript:

1 1 Figure 1: Roadmaps Reflect “All the Plans” Action Analysis Strategy Alternatives Value Prop Channel Pro- duct Bus. Practice Segment Strategy Selection Broad Action Programs Linkages to Challenges, SWOT Timing Rewards Risks Culture Linkage to Challenges, SWOT Implementation and Communication Specific Action Programs Schedule, Budget, Completion Metric Strategic Budget (Gain Leverage) Operational Budget (Table Stakes) Mission Opportunities Objectives Competencies Challenges Market Segmentation Providers Users Needs Critical Events Map Politics Economics Scenarios Tech- nology Industry Needs Analysis Customers End-Use Applications Service Providers Solution Providers Value Added Service Providers Strategic Competitors Sector Growth Rate Size Competencies Value chains: Technology Business Competitive Position Offer Portfolio Growth Position

2 2 19971998199920002001 VISION Core technology Area Customer drivers Ease of use Display User interface Keypad Software Talk time Power management Baseband processing Microcontroller Mixed signal Memory devices Batteries Low cost Radio Antenna Power amp Housing Shielding PWB technology System design Standards Accessories Audio quality Voice recognition Voice coders Import. Compet. Position Techn. M/B Figure 2: Hypothetical Wireless Terminal High Level Product Hardware Roadmap L M H - 0 + C = Current F = Future CF C FC FC FC F Funded Unfunded Decision Required M M M M M M B B B B B B B B B B B B B B Illustrative Data

3 3 F F CF 19971998199920002001 VISION Core technology area SOFTWARE EVOLUTION PLAN Importance Competitive Position Tech M/S/T CF C C L M H - 0 + C = Current (‘97 - ‘98) F = Future (‘99+) CF FC Figure 3: Hypothetical System Platform High Level Product Software Roadmap Device Drivers Transport Protocols Configuration Management Compilation/ Loading Languages Automated Testing Product/Platform Design Methods Documentation Prototyping (Rapid) Formal Program Verification Reliability Engineering SUPPORT OPEN SYSTEMS Equipment Manufacturer Specific Open Systems Interface ? Code Design Manual Execution Automated C/C++ Visual - GP Object Oriented Formal Specifications NicheSized to Offer Fail - Safe Modeled Manual Automated Jury Rigged Platform Application EVOLVE TO SELF DOCUMENTING SELF MONITORING AUTOMATICALLY GENERATED HIGH RELIABIILITY VISUAL SOFTWARE Customized S S M S M S M/T M S/T M/T M =MAKE S=SOURCE T=TEAM Illustrative Data Funded Unfunded Decision Required Preserve the current software reliability competency/advantage. Leverage off-the-shelf SDE tools. Expand reuse-code libraries and include other assets (designs, specifications, etc.) Evolve from manual tracking of productivity measures, transitioning to industry benchmarked.

4 4 SCENARIO 1 INTEGRATED TECHNOLOGY FIELD / ADVANCED ENVIRONMENT SCENARIO 3 STRATIFIED TECHNOLOGY FIELD / ADVANCED ENVIRONMENT SCENARIO 2 INTEGRATED TECHNOLOGY FIELD / EMERGING ENVIRONMENT SCENARIO 4 STRATIFIED TECHNOLOGY FIELD / EMERGING ENVIRONMENT ADVANCED STRATIFIED INTEGRATED EMERGING Figure 4: Sample Four Axes Scenario Space

5 5 High Impact on Strategy Low Area/Driver Economic Political Social Technology Possible Evolution of Focal Point Over Planning Horizon Observation One Observation Two Observation Three Observation Four Figure 5: Scenario Planning Matrix Short Narratives (Sequence as Appropriate)

6 6 New Fields Core Region A D Unrecognized Periphery Recognized Periphery B Black Holes Core Region Figure 6. Recognizing the “Blind Spots” E A A C

7 7 Figure 7: Technology Management Processes

8 8 Figure 8: Technology Roadmapping 11. Technology Roadmapping (BU) 2. Business Strategy (Corp) 14. R&D Portfolio Management 8. Business Strategy (BU) 23. Technology Needs Assessment 12. Technology Alliance Mgt 26. Technology Adoption 3. Technology Strategy (Corp) 6. Technology Strategy (R&D) 9. Technology Strategy (BU) 18. Intellect. Property Mgt 10. Product Line Plan (BU) 7. Environ. Monitoring (BU) 21. Initial Project Selection

9 9 Figure 9: Non-Linear Roadmap Heuristic IDENTIFY CORPORATE AND ENVIRONMENTAL DRIVERS IDENTIFY RELEVANT PROCESSES ASSESS IMPACT OF CHANGE DEFINE ISSUE FOR COMPOSITE APPROACH DEVELOP SCENARIO, IDENTIFY INDICATORS REFINE ROADMAP SPECIFY FORKS, FLEXPOINTS SPECIFY UNDERLYING ASSUMPTIONS, STRESS POINTS, OPPORTUNITY POINTS AND FLAGS ITERATE DEVELOP CENTRAL STRATEGY WITH VARIATIONS DEVELOP PRELIMINARY ROADMAP, IDENTIFY CHANGE IMPACT CREATE NON-LINEAR ROADMAP ITERATE


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