1. Tiny PlayStation plays hard to get By Adam Graham / The Detroit News http://www.detnews.com/2005/technology/0503/23/A01-126132.htm

3. New Item It doesn't take ESP to figure out the PSP is going to be B-I-G. Sony's new PlayStation Portable -- the cool kids call it PSP -- goes on sale tonight at midnight at many Metro Detroit video game retailers. But don't just show up hoping to snag one. Most of Sony's first run of 1 million units is already accounted for through pre- orders, and the machines are expected to be in scarce supply for a number of weeks. Sniff around and you may find one, but here's a gauge as to how hot they are: Some retailers are already taking pre-orders on the second shipment of PSPs, for which Sony hasn't promised a release date. The shiny, sleek handheld device plays video games, MP3s and movies -- initial units come packaged with a copy of "Spider-Man 2" -- and experts say it will not only end Nintendo's dominance of the handheld market, but also revolutionize the industry.

4. Redefine Gaming? "The PSP totally redefines gaming, period," says Paul Koulogeorge, vice president of marketing for video game retailer EB Games, noting its superior graphics quality, buzzworthy add-on features and sexy design. "It's a milestone in the industry. It takes video games to a whole new level." Everything about the PSP tells Michael Ames, 16, of Royal Oak he needs to have one. Everything, that is, except for the price. At $250, "it's a little expensive," he says.

5. Profit The Economics – A Monopoly? Market for PSPs. It would seem that there’s a big profit. $250 seems like a lot of money. 250 Quantity 1,000,000 Price D MC AC MR

6. … or a Competitor? Market for OTHER games. PoPo QoQo D S Is the new PSP a substitute for other games? Are they a substitute for the new PSP? Dnew Price Quantity P1P1 Q1Q1