1. 1 Sept 05Sonia LavadinhoOUM, University of Geneva The Geneva case Sonia Lavadinho Observatory of Mobility mobile 076 582 62 62 sonia.lavadinho@geo.unige.ch www.unige.ch/ses/geo/oum Walking, from policy to practice

2. 2 Sept 05Sonia LavadinhoOUM, University of Geneva The pedestrian masterplan Started in 1995, adopted by the Grand Council of Geneva in 2001 and the State Council of Geneva in 2004 Legal framework Law on the application of the federal law on routes for pedestrians and routes for hiking, L 1 60 (1998) Sustainable development framework Rio Conference (1992) Aalborg Charter (1994) Local Agenda 21 (1995)

3. 3 Sept 05Sonia LavadinhoOUM, University of Geneva Ch. 1 Encouraging walking lay out walking routes promote a network connected to the suburbs

4. 4 Sept 05Sonia LavadinhoOUM, University of Geneva The walking routes From estate to estate From site to museum From quay to runway From city to city Walking downstream From here and afar From body to heart From history to modernity From cedar to cedar Spirit of Geneva

5. 5 Sept 05Sonia LavadinhoOUM, University of Geneva From history to modernity Station 3 – Pl. du Petit-Saconnex Station 1 – Parc des Franchises Station 4 – Budé Station 2 – Promenade des Crêts

6. 6 Sept 05Sonia LavadinhoOUM, University of Geneva Walking downstream Station 5 – Bois de la Bâtie Station 8 - BFM Station 7 – CFF St-Jean Station 6 – Pointe de la Jonction

7. 7 Sept 05Sonia LavadinhoOUM, University of Geneva From city to city Station 10 – Plateau de Champel Station 12 – Gare des Eaux-Vives Station 9 – Pont de la Fontenette / Parc Noie-tes-Puces Station 11 – Parc des Contamines

8. 8 Sept 05Sonia LavadinhoOUM, University of Geneva The ideal walking route accessible connected homogeneous continuous attractive readable The real walking route peripherical location residential districts org. secondary poles daily places & activities ordinary landscapes implicit landmarks

9. 9 Sept 05Sonia LavadinhoOUM, University of Geneva Aims Demand-oriented evaluation 1. Give elements for a targeted promotion policy in adequacy with user profile 2. Find out walkers’ motives and practices how walking gets inserted in daily agendas which walking routes work and why some don’t how walking promotion campaigns are perceived where to disseminate information on walking

10. 10 Sept 05Sonia LavadinhoOUM, University of Geneva What kind of people ?

11. 11 Sept 05Sonia LavadinhoOUM, University of Geneva What about children ?

12. 12 Sept 05Sonia LavadinhoOUM, University of Geneva What about cars ?

13. 13 Sept 05Sonia LavadinhoOUM, University of Geneva How often ?

14. 14 Sept 05Sonia LavadinhoOUM, University of Geneva How long ?

15. 15 Sept 05Sonia LavadinhoOUM, University of Geneva Increase in walking patterns

16. 16 Sept 05Sonia LavadinhoOUM, University of Geneva Knowledge of maps

17. 17 Sept 05Sonia LavadinhoOUM, University of Geneva Influence of maps

18. 18 Sept 05Sonia LavadinhoOUM, University of Geneva Global evaluation

19. 19 Sept 05Sonia LavadinhoOUM, University of Geneva Lighting

20. 20 Sept 05Sonia LavadinhoOUM, University of Geneva Urban furniture

21. 21 Sept 05Sonia LavadinhoOUM, University of Geneva Nature & landscape

22. 22 Sept 05Sonia LavadinhoOUM, University of Geneva Why are we talking instead of just walking ? Today we walk out of choice, not out of necessity Mobility for all means mobility for none Targeted promotion policies can only work if walking is made to fit in multipurpose daily agendas How do we know it’s working ? People actually walk there !