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1 HOTEL PROJECT ANTWERPSESTRAAT 441(A12) 2850 BOOM BELGIUM
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HOLIDAY INN EXPRESS 2
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Americas Hotels 1,866 Rooms 162,040 Hotels in pipeline 374 HOLIDAY INN EXPRESS ROUND-UP rooms globally 194,838 hotels globally 2,103 hotels in the pipeline 467 3 Europe, Middle East & Africa Hotels 206 Rooms 24,692 Hotels in pipeline 42 Asia Pacific Hotels 31 Rooms 8,106 Hotels in pipeline 51
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One of the fastest-growing hotel brands, Holiday Inn Express offers convenience and comfort at a great value. This means guests can expect the fresh, clean and comfortable stay they’re used to, with improved service and a more contemporary feel. Living our brand means delivering on the commitments of "Stay Real“. “ Be Ready IHG employees are prepared for any questions our guests may have. They understand their roles, the hotel and know the local area. Care IHG employees show they care their guests by engaging with them in a way that makes them feel like an individual, not a number. Take Action IHG employees can add even more value to our guests’ experience through taking ownership and going that extra mile. Be Loved IHG employees work to make our guests’ experiences memorable so they come back to us, recommend IHG to others and continue to be champions of the real world. 4
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1.1. HOLIDAY INN EXPRESS BOOM You know what you want in a hotel. Our friendly people love to make our guests feel totally comfortable, whether they arrive in their suit or shorts and a T- shirt. Luxury Tier: InterContinental Quality Tier: Crowne Plaza Upper Moderate Tier: Holiday Inn Moderate Tier Holiday Inn Express 5
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LOCATION HOLIDAY INN BOOM Main connection road(A12): between Brussels – Antwerp between Ghent – Mechelen No other international branded hotel project within 15km Main suppliers: European Market City De Schorre Studio 100 KMO areas within 50 km radius 6 propProject
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HOTELS IN THE AREA Hotels close by : Hotel Domus, Antwerpsestraat in Boom (12 rooms) Nearest Hotels Novotel Mechelen 10.0 km Holiday Inn Express Mechelen 10.1 km NH Mechelen 11.0 km Crowne Plaza 12.2 km Ramada Plaza Hotel 12.7 km Tulip Inn Antwerpen 14.4 km Bank Hotel Antwerpen 15.1 km Theater Hotel Antwerpen 15.1 km Hylitt hotel Antwerpen 15.3 km Radisson Blu Astrid 15.4 km Park Inn Radisson 15.4 km Holiday Inn Express Antwerp -North 16.5 km Campanille Brusssel-vilvoorde 17.7 km 7
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COMPETITION Holiday Inn Express Mechelen 10.1 km Novotel Mechelen 10.0 km NH Mechelen 11.0 km Campanille Brusssel-Vilvoorde 17.7 km Theater Hotel Antwerpen 15.1 km Holiday Inn Express Antwerp City-North 16.5 km Tulip Inn Antwerpen 14.4 km 8
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BUSINESS DRIVERS VS LOCATION 9 European Market City De Schorre Bedrijven zone N16
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Recrational activities Beautiful and authentic setting for families, schoolgroups, companies to enjoy the outdoor and indoor facilities. Events A mix of music, hobby, cultural and sports events is tailored to everyone liking. This Provincial Recreational Domain is high on the list of lots of event organisors for business as well as leisure events. Sport Indoor, you can dansce and practice combat and other indoor sports. The ‘Schorre’ is home to the Braxgata Hockey Club (national Belgian team); it also facilitates lots of football teams in the area. It also offers a wide variety of adventure sports: hang gliding, paragliding, kajakpolo and mountainboarding,.... 10 MAIN BUSINESS PROVIDERS De Schorre
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DE SCHORRE SPORTS & RECREATIONAL ACTIVITIES Recreatie Playground; the longest slide in Europe and a playground which has been recently redeveloped with state of the art toys also for children with disabilities. Biking and walking routes (starting point of a biking route of 228 km, throughout the Rupelstreek ) Lots of beautiful walking and pick-nick areas in the green. Sport Indoor dance and sports such as combat sports and other indoor sports Outdoor Hockey field for Braxgata Hockey (Belgian national team) A number of football fields Adventure sports such as paragliding, hanggliding, nordic walking, mountainboarding, wall climbing, kajakpolo,... 11
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DE SCHORRE OUTDOOR EVENTS Events Tomorrowland Biggest outdoor dance-event, 350 000 visitors Mano Mundo Intercultural music festival. 80 000 visitors Feria Andaluza Plants & Craftsday Plants- and craftsday. Summerbike festival Belgacom Mountainbike Cup Schorremorrie Schorremorrie a 100% child-friendly activity day. Xtreme Xperience Unusual, adventurous and extreme sports! Putteke Winter Life performance in a candle-lighted park) 12
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DE SCHORRE INDOOR EVENTS Conference facilities 5 full option conference rooms with a total capacity of 170 people Vergaderzaal Hoek (16 personen) Vergaderzaal Noeveren (12 - 14 - 12 personen) Auditorium Boom (115 personen) Catering (up to 500 people) Extension for the future 1 large conference room/auditorium for 300 people Refurbishment of the St Anna Chapel to a multifunctional music and theater venue 13
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DE SCHORRE REFERENCE LIST Tomorrowland (ID&T) VW Mania TV1-dag Tuning Fandango Citroën Jumble AS Adventure Wrakduik Hyundai BGJG Spirit Gamma AXA Imsir Format Plus Vadeb Strabag Draeger DHL Produmex Decathlon Price Waterhouse Coopers Allround Mania Smart Meeting.... 14
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MAIN BUSINESS PROVIDERS: N16 Boom Skyman International, Cornelis Plastics, Eta-com Group, Ethnicraft, Fanuc Robotics Benelux, Starco, … Bornem Azerti, SCM Group Belgium, BMW, Helia-Plastic Color, Asamco, BMS Micr Nutrients, Clayton Belgium NV, VF Europe, A;Schulman International Services, Cannon Benelux, Capsugel Belgium, CHEP Benelux, Qualiphar, Sappi Benelux, Staedtler Benelux, Friesland drinks, Nutricia België, VRD logistics,… 15
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MAIN BUSINESS PROVIDERS: N16 Willebroek Belgian Scrap terminal, Cymaco, Euro Coating Cy, Indaver Logistics, Timcal Belgium, Femont/Femstaal, Dachser transport, Belgotex, De Meeuw, Alural Belgium,Mazda Motor Logistics Europe, Alpreco, Anixter Belgium, Schenker,… Puurs Duvel-Moortgat, Nedax Sorbo Benelux, Beyers Koffie, Fiege, Maas International, Prayton Benelux, Mouterij Albert, Van Gansenwinkel groep, DD Shipping, Pfizer Manufacturing Europe,, Alcon belgium, Campbell Coordination Centre, Orbit, Smeg Belgium, Caterpillar Logistics Bobindus,Emergo-group, H&M, K Puurs Logistics, Groven +, Purna Pharmaceuticals, Zumtobel Lightin, IWG, Peleman Industries, Chiquita Fresh,… 16
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HOTEL FEATURES & TIMING Spacious lobby looking out on gardens 1 meeting room Great Room and in-room facilities Leisure Facilities Underground Parking facility Back of House Facilities Total of 119 guestrooms equipped with: Air-conditioning Alarm Bottled water Pull-out sofa Safe Electrical adapters Hairdryer Flat screen tv CD: DVD player Phone Start constructionQTR 3 2015 Soft openingQTR 3 2016 Grand openingQTR 4 2016 17
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18 SAMPLE HOTELS: Holiday Inn Express Dresden City Centre
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19 SAMPLE HOTELS: Holiday Inn Express Dresden City Centre
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