1. June 2015 Viewing Trends Overview

2. Irish adults aged 15+ watched TV for an average of 3 hours and 7 minutes each day in June 2015. 90% (2hours 48 mins) of this viewing was live with the other 10% (19 min per day) time shifted. Total Viewing June 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Housekeepers watched an average of 3 hours 38 mins of TV every day in June 2015 Average Minutes Viewed Daily June 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and younger audiences. Interestingly 15-24 year olds are watching more TV than this time last year with an increase of 2 mins per day yoy. TV Viewing Live v Time shift Year on Year June 2015 v’s June 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership May 2014 56% May 2015 58%

5. TAM Ireland subscribing channels reached 92% of housekeepers, 91% of housekeepers with kids, 88% of ABC1 adults and 86% of 25 - 44 yr olds each week in June 2015 Weekly reach of TAM Ireland subscribing channels June 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts June 2015 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Average Number of Commercial Spots seen per Day June 2015 AudienceAverage Number of Spots seen per Day Individuals 4+27 Adults 15+30 Adults 15-2421 Adults 15-3421 Adults 25-4422 Adults 45+37 Adults ABC121 Housekeepers34 HK with Kids25 Children14 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

8. Top 10 Advertisers June 2015 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 BSKYB LTD 2 DIAGEO 3 UNILEVER 4 LOREAL 5 TOYOTA IRELAND 6 VODAFONE IRELAND 7 PROCTER & GAMBLE IRELAND 8 EIRCOM 9 UPC 10 ALLIED IRISH BANKS