2. Future of media buying in a data-driven world
Panel chaired by Tess Alps – Chairman, ThinkBox

3. Future of media buying in a data-driven world
Panel:
Mark Creighton Mindshare
Phil Macauley Quantcast
Sarah Mansfield Unilever
Jonathan Allan Channel 4
Nick Hewat Guardian
Chair:
Tess Alps - Thinkbox

4. It used to be so simple…
Advertiser
Media agency
Media owner

5. Networks and exchanges ‘big data’
Ad network
Advertiser
Media agency
Media owner
Ad exchange
Programmatic (automated buying)
including RTB (real-time bidding)

6. Acronym hell Media owner Media agency SSP DSP Ad exchange Advertiser
ATD
DSP
SSP
Media owner
Ad network
ATD = automated trading desk
DSP = Demand-side platform
SSP = Supply or sales–side platform

7. Future of media buying in a data-driven world
Panel:
Mark Creighton Mindshare
Phil Macauley Quantcast
Sarah Mansfield Unilever
Jonathan Allan Channel 4
Nick Hewat Guardian
Chair:
Tess Alps Thinkbox