1. July 2014 Viewing Trends Overview

2. Irish adults aged 15+ watched TV for an average of 3 hours and 9 minutes each day in July 2014 92% (2hrs 54 mins) of this viewing was live with the other 8% (15 mins per day) time shifted. Total Viewing July 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Housekeepers watched 3 hours 21 mins of TV daily in July 2014 Average Minutes Viewed Daily July 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. PVR ownership is now at 56%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and has increased slightly for younger audiences. TV Viewing Live v Time shift Year on Year July 2014 v July 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership April 2013 54% May 2014 56%

5. TAM Ireland subscribing channels reached 88% of housekeepers, 86% of housekeepers with kids, 81% of ABC1 adults and 80% of 25 - 44 yr olds each week in July Weekly reach of TAM Ireland subscribing channels July 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Total Commercial Impacts July 2014 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Average Number of Commercial Spots seen per Day July 2014 AudienceAverage Number of Spots seen per Day Individuals 4+33 Adults 15+36 Adults 15-2424 Adults 15-3425 Adults 25-4427 Adults 45+46 Adults ABC126 Housekeepers42 HK with Kids31 Children18 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

8. Top 10 Advertisers July 2014 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 UNILEVER 2 PROCTER & GAMBLE IRELAND 3 RECKITT BENCKISER 4 LOREAL 5 LIDL IRELAND GMBH 6 ALDI STORES LTD 7 BSKYB LTD 8 DIAGEO 9 MCDONALDS RESTAURANT 10 KELLOGGS

9. Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ July 2014 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National Sky Living +1Nothing to Declare Sky AtlanticBanshee Sky 2Footballs Funniest Moments MTVGeordie Shore NickelodeonVictorious Nick JrBen and Holly’s little Kingdom Nick ToonsSpongebob Squarepants Comedy CentralSouthpark Comedy Central +1Two and a Half Men Comedy Central ExtraFriends DiscoveryGold Rush E! EntertainmentKeeping up with the Kardashians UniversalNCIS At the RacesWinning Post Dave8 Out Of 10 Cats GoldMonty Python Live: One Down, Five to Go AlibiDeath in Paradise SetantaF1 Grand Prix Race 2014 WatchBeverly Hills Pawn PickCriminal Minds ChallengeClassic Who Wants to be a Millionaire Nick Jr 2Peppa Pig RTÉ OneMichaella Peru, and the Drugs Run RTÉ One +1Fair City RTÉ Two2014 FIFA World Cup TV3Coronation Street 3eUFC Live TG4GAA Beo UTVCoronation St Channel 4Rise of the Planet of the Apes Channel 4+1Rise of the Planet of the Apes E4The Big Bang Theory E4+1Two Broke Girls More 4My Big Fat Gypsy Weddings Sky 1Modern Family Sky NewsNews, Sport, Weather 30 Sky Sports 1Live Manchester City V Liverpool Sky sports 2Live Test Cricket: Eng V Ind Sky Sports NewsSky sports News at Seven Sky LivingHannibal TLCCake Boss MTV MusicWho’s Hottest? Sky Sports 3Live GAA Hurling Sky Sports 4Live PGA Tour Golf