1. Planning and Designing the Multimedia Application

2. Objectives n Explain how the planning process and documents are important to the design phase n Describe the design strategy n Identify the factors that should be considered in developing a design strategy for a multimedia application n List some of the questions that should be answered in defining the purpose of the multimedia application n List some of the questions that should be answered when defining the potential audience of the multimedia application

3. More Objectives n Describe some of the hardware limitations that must be considered when designing a multimedia application n List and describe the design factors that apply to text, graphics, animation, sound and video n List and describe the design principles that should be incorporated into Web-based multimedia applications n Describe the process and importance of testing and delivering a multimedia application n Explain how copyright laws apply to the elements used in an multimedia application

4. Planning and Designing n the planning phase is the most important phase in designing and developing any multimedia application n storyboards, flowcharts, and scripts serve as the foundation for the design of the project

5. The Design Strategy (1) n Purpose How will users be using this application?How will users be using this application? Why will users be using this application?Why will users be using this application? What will users gain from this application?What will users gain from this application? What medium and platform will users use to access this application?What medium and platform will users use to access this application? What types of features will be most useful to the users of this application?What types of features will be most useful to the users of this application?

6. The Design Strategy (1) n Audience Who is the audience?Who is the audience? What is the age range of the audience?What is the age range of the audience? What gender is the audience?What gender is the audience? How computer literate is the audience?How computer literate is the audience? What particular interests, beliefs, and values does the audience have in common?What particular interests, beliefs, and values does the audience have in common?

7. The Design Strategy (2) n Method of Distribution User PlatformUser Platform –hybrid CD ProcessorProcessor BandwidthBandwidth MemoryMemory StorageStorage

8. Designing the Media Elements (2) n Text useful and viableuseful and viable less is usually better; small bits of informationless is usually better; small bits of information six-by-six rulesix-by-six rule –six points per screen –six words per point

9. n Text readablereadable –avoid all-caps –only use a couple of typefaces –use sans serif fonts for callouts, pull quotes, titles and heading –use serif fonts for large bodies of text –ensure that type contrasts with background –use variable, but readable sizes –wrap text around one side or underneath images Designing the Media Elements (2)

10. n Graphics speak to nonverbal, intuitive side of the brainspeak to nonverbal, intuitive side of the brain complement text and other multimedia elementscomplement text and other multimedia elements consider how images work togetherconsider how images work together select high quality and compatible imagesselect high quality and compatible images crop imagescrop images clean up scanned imagesclean up scanned images use a variety of image sizesuse a variety of image sizes

11. Designing the Media Elements (2) n Graphics use interesting bordersuse interesting borders create interesting special effectscreate interesting special effects create backgrounds that reinforce the appearance of the other graphic elementscreate backgrounds that reinforce the appearance of the other graphic elements design for the lowest common denominator of 216 colorsdesign for the lowest common denominator of 216 colors use white space around graphicsuse white space around graphics

12. Designing the Media Elements (2) n Graphics consider incorporating some analog or traditional pieces within your multimedia applicationconsider incorporating some analog or traditional pieces within your multimedia application don't use big, slow graphics on web-based multimedia applications. Delay is unacceptable!don't use big, slow graphics on web-based multimedia applications. Delay is unacceptable!

13. Designing the Media Elements (2) n Animation make sure the animation adds to the projectmake sure the animation adds to the project animations should impact, not detract from the ideas presented.animations should impact, not detract from the ideas presented. make sure the animation is appropriate to the mood and content of the applicationmake sure the animation is appropriate to the mood and content of the application determine how much animation to use, what objects should be animated, and how long the animation should rundetermine how much animation to use, what objects should be animated, and how long the animation should run

14. Designing the Media Elements (2) n Animation imagine where the animation will playimagine where the animation will play realize that moving objects draw attention; make sure you animate what you want your users to tune intorealize that moving objects draw attention; make sure you animate what you want your users to tune into don’t use too many animated objects per screendon’t use too many animated objects per screen realize that animation that does the same thing over and over and over can be annoying; keep the animation changing or limit the animationrealize that animation that does the same thing over and over and over can be annoying; keep the animation changing or limit the animation

15. Designing the Media Elements (2) n Animation use transitions and special effects that help communicate your message, but don’t get overzealous and add too manyuse transitions and special effects that help communicate your message, but don’t get overzealous and add too many on the Web, make sure your animation loads quicklyon the Web, make sure your animation loads quickly

16. Designing the Media Elements (2) n Sound use high quality, appropriate, consistent sounduse high quality, appropriate, consistent sound if different music files are used, they should be the same style of musicif different music files are used, they should be the same style of music it is best to use the same voice for narration and voice-overs, but different voices for different charactersit is best to use the same voice for narration and voice-overs, but different voices for different characters if different characters are used, the voices for each should be distinctif different characters are used, the voices for each should be distinct

17. Designing the Media Elements (2) n Sound coordinate your sound files with the other graphic, animation, and video elements used in your multimedia applicationcoordinate your sound files with the other graphic, animation, and video elements used in your multimedia application in Web-based multimedia applications, consider using MIDI filesin Web-based multimedia applications, consider using MIDI files clearly label the size and type of audio files when you embed downloadable sound files on Web pagesclearly label the size and type of audio files when you embed downloadable sound files on Web pages

18. Designing the Media Elements (2) n Video record and capture clean, high-quality videorecord and capture clean, high-quality video keep the video quality consistentkeep the video quality consistent keep the audience and mode of delivery in mindkeep the audience and mode of delivery in mind if possible, use external video filesif possible, use external video files make sure the sound or music and the video complement one anothermake sure the sound or music and the video complement one another

19. Designing the Media Elements (2) n Video use high-quality video footage that lends credibility and a professional feel to your multimedia applicationuse high-quality video footage that lends credibility and a professional feel to your multimedia application use different characters to add interest to the application, but don’t use so many that your users get lostuse different characters to add interest to the application, but don’t use so many that your users get lost coordinate video files to complement the application and the other multimedia elementscoordinate video files to complement the application and the other multimedia elements

20. Designing the Media Elements (2) n Video don’t overuse transitionsdon’t overuse transitions trim video clips of footage that is excessive, boring, or inconsistent with your applicationtrim video clips of footage that is excessive, boring, or inconsistent with your application properly place and time video clips so that they are consistent with the content included in the other multimedia elementsproperly place and time video clips so that they are consistent with the content included in the other multimedia elements

21. Storyboards (3) n diagram that describes the content and sequence of each screen n extremely important planning document n anticipate potential problems

22. Storyboards (3) n Include: sketchsketch description of the elementsdescription of the elements time allotted for each elementtime allotted for each element screen numberscreen number transitionstransitions tools to be usedtools to be used budget informationbudget information method of navigationmethod of navigation commentscomments

23. Scripts (3) n complete blueprints of a multimedia application n contain all of the text and narration for a project n details the scenes, screen conditions, transitions, and interactions among characters

24. Flowcharts (3) n illustrate the decision making process that results as users make choices n assist team as they prepare for the multitude of possibilities that often exist within a multimedia application

25. Testing the Multimedia Application n throughout the development process n upon completion n multimedia project team design, content, multimedia elements, programming code, user interface, method of navigation, and interactivitydesign, content, multimedia elements, programming code, user interface, method of navigation, and interactivity goals and objectives are being metgoals and objectives are being met project is progressing as scheduled and budgetedproject is progressing as scheduled and budgeted all licenses and releases have been obtainedall licenses and releases have been obtained

26. Testing the Multimedia Application n incorporate client suggestions/comments n get recommendations and feedback from a selected group of potential users feelings about the overall program, user interface, way the program is executed, multimedia elements and designfeelings about the overall program, user interface, way the program is executed, multimedia elements and design suggestions on features and changes in design that would improve the applicationsuggestions on features and changes in design that would improve the application positive feedback - what do they really like?positive feedback - what do they really like?

27. Storing the Multimedia Application n planning, development, and testing stages sometimes take years; the moment of truth is RTM (Release to Manufacturer) n multimedia applications must be stored on magnetic tape, magnetic disks, magneto- optical disks, CD-ROM, DVD, laser disk, or a combination of these storage devices. n multimedia applications may also be stored on a Web server

28. Delivering the Multimedia Application n development of special boxes and containers to be shipped to retail stores n adding a link to a Web site n professional and consistent with the application and the way it is stored n include licensing information, documentation, instructions and phone numbers for technical support

29. CopyrightIssues

30. Copyright n don’t take chances n always get permission n carefully read agreements

31. Using Content Working with content   Content is what the project is all about   Content must be made or acquired

32. Using Content Working with content Using content created by others   Content may come from a variety of sources   Carefully read licensing agreements

33. Using Content Working with content Using content created by others Copyrights   Original material is owned by the creator   Copyright is implied   Owning a copy of a work does not allow reproduction

34. Using Content Working with content Using content created by others Copyrights Obtaining rights   License work before planning to use it   Make agreements in writing

35. Using Content Working with content Using content created by others Copyrights Obtaining rights Derivative works

37. Using Content Working with content Using content created by others Copyrights Obtaining rights Derivative works Using content created for a project

38. Summary Review