1. Copyright © Allyn & Bacon 2009 Public Speaking: An Audience-Centered Approach – 7 th edition Chapter 3 Speaking Freely and Ethically This multimedia product and its contents are protected under copyright law. The following are prohibited by law: · any public performances or display, including transmission of any image over a network; · preparation of any derivative work, including the extraction, in whole or in part, of any images; · any rental, lease, or lending of the program. Steven A. Beebe & Susan J. Beebe

2. Copyright © Allyn & Bacon 2009 “…ethical communication enhances human worth and dignity by fostering truthfulness, fairness, responsibility, personal integrity, and respect for self and others.” - NCA Credo for Communication Ethics

3. Copyright © Allyn & Bacon 2009 Ethics Values and moral principles by which we determine what is right or wrong. For public speaking, responsibly balance right to free speech with needs of audience.

4. Copyright © Allyn & Bacon 2009 Speaking Freely Have a Clear, Responsible Goal Give listeners choices. Do not keep your agenda hidden from your listeners.

5. Copyright © Allyn & Bacon 2009 Speaking Ethically First Amendment guarantees free speech. ACLU: helps protect free speech. Supreme Court: flag burning protected under free speech. Patriot Act sparks controversy between national security & free speech.

6. Copyright © Allyn & Bacon 2009 Use sound Evidence and Reasoning Do not make false claims. Do not substitute emotions for logic. Keep quality of evidence high.

7. Copyright © Allyn & Bacon 2009 Be Sensitive to & Tolerant of Differences Be willing to listen to opposing sides (accommodation). This shows respect for others.

8. Copyright © Allyn & Bacon 2009 Be Honest Offering false or misleading information is unethical. Give credit for ideas and types of information that are not your own.

9. Copyright © Allyn & Bacon 2009 Do Not Plagiarize Plagiarizing: presenting someone else’s ideas or words as though they were yours. Plagiaphrasing: failure to give credit for compelling phrases taken from another source.

10. Copyright © Allyn & Bacon 2009 Do Your Own Work Think of an original approach. Avoid articles that can be converted into speeches. Edit your own work.

11. Copyright © Allyn & Bacon 2009 Acknowledge Your Sources Direct quotes, no matter how short. Opinions or ideas of others, even if paraphrased. Statistics. Non-original visual materials (graphs, pictures & tables). Give oral and written citations.

12. Copyright © Allyn & Bacon 2009 Listening Ethically Listeners share responsibility for ethical communication. Ethical Listeners:  Communicate expectations and feedback.  Are sensitive to and tolerant of differences.  Critically evaluate the speaker.