1. ATL & BTL Support Activities

2. ATL & BTL Support Activities
Launched Blueberry flavour to replaced Vanilla Mint in August 2012
As this flavour is unique in the market, it is also the HERO SKU in our launch
All ATL and BTL support activities are featuring Blueberry

3. Pro Fresh Target Market College/ University Students &
Target consumers:
- Age:
 18 – 25 years old undergraduates and young adults
- Gender:
 Both male & female
- Race:
 All races in Urban & Semi-urban
- Personality
 Active, Fun, Hip, Outgoing
College/ University Students &
Young Working Adults

4. Campus/ University Advertising Floor Standee + Sampling
ATL & BTL Activation
ATL Activities
BTL Activities
Cinema Advertising
TV Commercial
Table Top
GT Display Drive
Campus/ University Advertising
Floor Standee + Sampling
Magazine Ads
Wobbler

5. Tied up with Cathay Cinema
for Combo Deal during Pro Fresh Cinema Ad period

6. Product Sampling in various cinemas during Pro Fresh Cinema Ad period

7. ATL Support Activities - Print Ads in Magazines -
Full page full colour
Blurp Ad
Panel Ad

8. ATL Support Activities - Print Ads in Magazines -

9. ATL Support Activities
- Advertorials -

10. ATL Support Activities
- Mega Poster Advertising in University/ College -
Exposure to 111,000 students during the campaign

11. ATL Support Activities
- Mega Poster Advertising in University/ College -

12. BTL Support Activities - Standee Display + Sampling -

13. BTL Support Activities - Table Top General Trade Display Drive -
University/ College
Table Top Display – KLIUC
Table top Display – University Malaya

14. BTL Support Activities - Table Top General Trade Display Drive -
Table top Display – Convenience Shop
Table top Display – Mini Market

15. BTL Support Activities
- Price Promotion -

16. The Way Forward
2014 TVC started in April and will continue throughout the whole year
To look into new flavours to keep the market excited as sales of current SKUs has slowed down
Need strong price down promotion i.e. below RM3.00 to attract offtake
Need branding at the bottle cap