1. Herbert Klein Industry Principal, Consumer Goods, Oracle Biju Jatheendran Senior Manager - Kalypso Amy Schauwecker Sr. R&D Group Operations Manager, Big Heart Pet Brands Improving Product Innovation in CPG with Oracle Innovation Lifecycle Management Solutions

2. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 2 “We are increasing productivity, which frees up resources to invest in innovation” “Innovation remains the cornerstone of our growth” “Innovation is the prescription for reinvigorating the organization to compete more successfully in a demanding world” “The strength of the company facilitates our ability to identify, implement and scale innovative ideas” “The company will devote a greater portion of its R&D resources than in past years to innovation” “One of our competitive advantages is a focus on innovation throughout the organization that results in successful new products” The Commitment To Innovation Is Clear

3. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 3 Innovation Is Really Hard…. More than 80% of new products launched fail to meet their goals

4. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 4 Innovation Lifecycle Management In-MarketAnalytics New Product Development & Introduction Discovery Innovation Data Management Strategic Portfolio Planning Optimize the performance of all products and categories Capture product, technology, market and consumer insights Manage “Phase Gate” process from ideation to launch Monitor in-market performance of the product after launch Manage product, supplier, marketing, consumer, engineering and scientific data in one single platform Leverage a complete end-to-end innovation analytics dashboard to optimize innovation performance

5. PLM is a Key Enabler to CPG Growth Biju Jatheendran, Senior Manager

6. Kalypso is a consulting firm focused exclusively on innovation. Our people are leading business professionals who combine experience in select industries with product and process innovation expertise. The Innovation Engine Our services are designed to help companies become more innovative and provide a systemic view of new product development Kalypso Overview Business & Innovation Strategy Business Intelligence & Innovation Analytics Product Lifecycle Management Technology Innovation & Change Leadership Front End of Innovation Portfolio & Pipeline Management New Product Development Execution Value Management Intellectual Property Management Our Mission is to help our clients deliver on the promise of innovation SUSTAINED RESULTS INFORMED OPINIONS COMPREHENSIVE CAPABILITY FLEXIBLE DELIVERY EXCLUSIVE FOCUS

7. What Market Leaders Do Today Invest in Strong PLM systems “Sandboxes” for ideation Incorporate searching capabilities Amass libraries by function / need Incorporate “tribal knowledge” into their systems Transfer technology quickly & effortlessly Collaborative design / communication tools

8. Emerging Trends in CPG Competing aggressively with premium private label and low cost entrants Integrating and managing disparate supporting IT and knowledge systems Trying to deliver true breakthrough innovation Renewed commitment to long term research Expanding the scope of innovation beyond product Finding new ways to compete in developing markets Lower cost single use sachets Going beyond compliance QSR movement toward nutrition transparency Moving beyond spec management to innovation management Services innovation and collaborative innovation Cost based innovation

9. Many Consumer Goods companies deal with a lot of information technology complexity that prevents them from enabling integrated product innovation that can allow them to better respond and deliver on emerging trends Inefficient workarounds Manual / serial processes Poor visibility Slow decision making Customers Artwork Design Suppliers Outsourced Partners Regulatory Bodies Legal & CA Procurement Production R&D (US) R&D (Europe) Marketing Ideas Specifications Samples Label Data Audits Submission Files Artwork Files Design Briefs R&D (ASIA) Formulas CADQuarkAdobeERPSCM NotesAccessEDMS ERP SCMMES MCADSpec DB CAD ExcelRecipe Mgmt ExcelProject Package Designs

10. How Well Do You Manage Your Product Development Data? Critical product data grows exponentially as ideas become concepts and finished products enter the market Early Design Data Conceptual Data Product Development/ Manufacturing Data IdeaConcept Product Development Finished Product Production Data = Product Data Clusters Ensuring a single source of truth for all product development is the base that you need to put in place in order to build additional innovation capabilities

11. PLM for CPG

12. Complete Master Data & Publish Draft Product Spec Formulate Prototypes Production Transactional World Management of Change Iterative World Ideation/Development Creative World Ide a Experimental DataRegulated DataProduction Data Product Development Promotion to Manufacturing Concept/Design Approval Promotion to Regulated State ERP Prototypes Entry in Authoring Tools Creation of the data Finished Product Formulated Products – Product Lifecycle States Define Design Criteria for New Formula & Ideate Search, Model & Screen Formulas Validate Master Data & Publish Final Product Spec Evaluate & Select Final Formula Commercial Scale Production The Role of the Product Record in the Management of Product Data Lifecycle Authoring tools and PLM systems are used to build the Product Record. The final life-cycle state of products in the Product Record feed ERP’s Master Data. Samples & Experiments PLM Backbone Authoring Tools

13. PLM for Big Heart Pet Brands and Innovation October 2, 2014

14. Agenda Who we are Why PLM? Our Journey Advice What’s Ahead 14

15. 15

16. From: Systems 2 years Ago

17. To: PLM Why? No single integrated repository for product specification data Information was repackaged, duplicated and manually re-entered across systems Data manually maintained in text documents with manual validation Mitigate risk and find synergies on acquisitions Solution: Implemented Oracle’s industry-leading Agile Product Lifecycle Management (PLM) platform to reinforce BHPB’s product compliance and streamlined other systems across enterprise. 17

18. What We’ve Implemented in One Year 18 10,000+ specs All Brands 500 Users

19. Our PLM Journey Managed to implement PDM/SCRM across the company in the midst of divesting our consumer products business, acquiring a new company, and continuing aggressive product development efforts with shared resources. What’s Worked Well: –Strategic Alignment from Steering committee –Ease of use and functionality of design –Fully engaged Core team of Subject Matter Experts –Increased Traceability, product management, accountability, and visibility across the business –Integration with our other systems (preventing retyping errors) –Better search-ability –“One source of truth” –Product data hierarchies –Action Dashboard and BI Publisher –Reusability of spec templates and general data –Fewer errors due to more rigorous approval routings 19

20. Challenges –Data collection, loading, and validating and re-cleansing –Maintaining two specifications systems between integration of data and keeping data clean –Weight roll-ups –Formulas roll-ups with multi-step complexities. –Workflows and action management; reassigning approvers –Moisture loss adjuster tools –Functionality with MAC’s –Training and maintenance across subject matter experts 20

21. Advice for Anyone Embarking on the Journey Involve cross-functional subject matter experts in data migration and validation Find the Champion’s in the organization to help communication and training Not everything is a priority. Find out what is a “must” for “Go-Live” and keep the rest of the items on the ongoing improvements list. Simplify workflows as much as possible. Don’t carryover bad habits from previous processes. Be flexible to evolve with PLM 21

22. On the Horizon 22 Spec Change management in PLM Data Validation Cont’d PLM Integration into ERP New SpecsFuture Modules/Updates Oct 2014 across all BHPB items as necessary Through End Oct 2014 By End Jan 2015Currently entered by Subject Matter Experts across business Supplier portal- Q4 2014 LIO-Q1 2015 FC- Q4 2015 as applicable

23. Questions? Thank You!

24. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 24