1. © 2015 IBM Corporation 1 IBM Mobile Quality Assurance Brussels, 28 April 2015, IBM MobileFirst Exploration of Technology Jeroen Reizevoort, Mobile Solution Architect, reizevoort@nl.ibm.comreizevoort@nl.ibm.com

2. © 2015 IBM Corporation 2 Goal & Agenda Share IBM’s vision and strategy on enterprise mobility and highlight some of the solutions in the MobileFirst portfolio. Agenda: 09:00 Welcome coffee 09:30 IBM MobileFirst overview and strategy to become a mobile enterprise 10:15 IBM MobileFirst Foundation, the enterprise application platform 11:15 Coffee Break 11:45 IBM MobileFirst Protect, to securely manage devices and users, incl. BYOD support 12:30 IBM MobileFirst Quality Assurance, bug reporting and sentiment analysis 13:00 Lunch

3. © 2015 IBM Corporation 3 Aspects of a Mobile Strategy

4. © 2015 IBM Corporation 4 Platform Components Data RichSecure Continuously Improve Contextualize and Personalize Foundation (On-premises and IaaS) Application Scanning Development-time vulnerability detection Quality Assurance Sentiment analysis In-app feedback Crash-analysis Cloudant Syncable, managed, no- SQL data store Presence Insights Multi-sensor indoor user engagement Native and hybrid development Ops analytics Problem determination and troubleshooting Version enforcement Application catalog Run-time application security Remote application control Flexible authentication integration Push notifications Outdoor and indoor location detection, triggering, and rules Mobile-optimized enterprise integration and sync Single Cloudant node

5. © 2015 IBM Corporation 5 Evidence-based prioritization – enable business and IT to collaborate on mobile strategy and user experience Over the air app distribution – get the latest in the hands of testers as soon as it is available Frictionless bug reporting – spend every minute on testing latest and greatest builds, not the hassles In-app crash reporting – rapid understanding of why an app fails Sentiment analysis – mine app ratings and reviews to extract actionable feedback before they go viral IBM MobileFirst Quality Assurance Delivers mobile app quality across a fragmented environment with end user feedback and quality metrics available at every stage of development. Quality Assurance User Feedback Crash logs Bugs

6. © 2015 IBM Corporation 6 Mobile Quality Assurance

7. © 2015 IBM Corporation 7

8. 8 Mobile app users are demanding. If my app is not delivering a great experience I need to know The IBM MobileFirst Platform helps IT collect user feedback and analyze app store ratings, resulting in reduced app development cycles from 6 to 2 weeks. Achieved highest in Customer Satisfaction Among the Midsize Retail Banks in J.D. Power’s Canadian Retail Banking Customer Satisfaction Study. Tangerine Bank 100% online bankingCustomers can execute any banking transactions securely while on the go Customers can provide feedback – on services offered and app experience Customer feedback incorporated back into the app quickly 5 Star App Rating

9. © 2015 IBM Corporation 9 SUMMARY

10. © 2015 IBM Corporation 10 IBM MobileFirst  Mobile for the sake of mobile is a waste.  Mobile is a means to Transform the business.  In order to be successful the transformation needs to be based on solid mobile middleware solutions that help  Engage the customers;  Build, Integrate, Secure and Manage mobile apps;  Protect devices, applications, content and transactions.  IBM MobileFirst solutions provide the services to be successful in mobile.

11. © 2015 IBM Corporation 11 MobileFirst landing page http://www.ibm.com/mobilefirst/us/en/offerings/