1. Personalising emotional skin designs Willem-Paul Brinkman & Nick Fine www.proskin.org

2. Research motivation  Skinning  Designing for diversity instead of similarity  Personalisation, User personality

3. Research motivation  Skinning  Designing for diversity instead of similarity  Personalisation, User personality

4. Research motivation  Skinning  Designing for diversity instead of similarity  Personalisation, User personality Personality traits: “dimensions of individual differences in tendencies to show consistent patterns of thoughts, feelings, and actions” (McCrae and Costa, 2003)

5. What have we done User Personality Selecting a specific type of skin For example  Similarity-Attraction Hypothesis (correlation between humoristic skins and personality sub traits such as cheerfulness, depression)  Skin Colour (blue and extraversion) However correlations are relatively small

6. Other considerations Visceral Reflective Behavioural Appearance Self-image, personal satisfaction, memory Pleasure and effectiveness of use Level of processingProduct properties Donald Norman (2004)

7. Our next step? Attitude towards selecting a specific skin type Subjective Norm Relative importance Adoption of Theory of Planned Control (Ajzen, 1985) Intention of selecting a specific type of skin User Task User Personality Perceived Control