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Industry Overview Guido M. Schuster Senior Director SIP Solutions 3Com, USA.

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Presentation on theme: "Industry Overview Guido M. Schuster Senior Director SIP Solutions 3Com, USA."— Presentation transcript:

1 Industry Overview Guido M. Schuster Senior Director SIP Solutions 3Com, USA

2 Overview  Market and Utility —IP Centrex Opportunity —Fundamental Value Proposition  Small Business Market Research —Economics —Replacement Cycle —Adoption Criteria  ISP Market Research —Economics —Distribution Model —Cash Flow Model  Summary

3 Industry Perspective - O(3 years) Market ConsumerSOEnterpriseLE LAN Utility Last Mile Long Distance New Services Wireless Long Distance Toll Bypass LAN PBX IP Centrex Services

4 IP Centrex Opportunities US Market Example 4000 ISPs 2,000,000 broadband homes 5,000,000 small broadband offices Business set phone and features Terminal Adapter based services Customer Reach

5 Fundamental Value Proposition Small Business Spending per Month per User Local$40 Long Distance$30$60 (lets get back to this) Enhanced Services$25 ISP$5$8 Tel. Equip (5 years) $10 $7 (no on premise PBX) ------------------------------------------ Total$110$75 Small Business Spending W/ IP Centrex Savings = 32%

6 SIP Solutions provides small businesses a cost savings over traditional telephone systems Note: (1) Other includes installation, support, software upgrades, bandwidth cost for voice and maintenance (including moves, adds and changes) (2) Costs represent 5 year spending discounted back (1) Estimated Annual Cost Savings vs Multiline – 6% ($491) Estimated Annual Cost Savings vs. Multiline 41% ($7,726) Estimated Annual Cost Savings vs. PBX 35% ($12,474)

7 Current and Planned Phone Systems —Only half indicate full satisfaction with current phone systems —Key Dissatisfactions: lack of expandability limited feature set —1 in 4 Very Small Companies and 1 in 5 Small Companies are planning to install new phone systems within the next 12 months. —About 1 in 5 Very Small Companies appear to shift from Key Systems to PBX as they grow into Small Companies. 20-25% of Small Offices Plan to change phone systems every year

8 Decision Criteria for Adoption for Small Business  Unaided Criteria of Adoption —Cost Savings required and number 1 criteria —Ease of Use and Simplicity —Time Savings and Productivity —Expandability —Simple set up and maintenance  Aided Criteria —One Bill —One place to check messages (UMS) —Call filtering based on personal information

9 Service Provider Financial Model Months before positive ROIC Variables of Model N = number of steady state customers m = phones per customer (4) s =service fee ($60) c = customer aquisiton cost ($150) f = fixed operational costs/month ($50000) I = one time investment ($800,000) p = client equip cost ($395)

10 Financial Model for Distribution Channel (ISP) in Wholesale Case US Market Example 4000 ISPs Wholesale Network Provider small broadband offices Customer Reach - sell CPE - sell Service Equipment Vendor Equipment sold via SP Channel Wholesale Service including Billing and Customer Service $$ $

11 Service Provider can achieve Positive Cash Flow Year 1 Ramp up from 500 subscribers in Q1 to 10,000 in Q8 Conservative Business Case Channel Partner Complete Service

12 Summary  Market and Utility —IP Centrex Opportunity —Fundamental Value Proposition  Small Business Market Research —Economics —Replacement Cycle —Adoption Criteria  ISP Market Research —Economics —Distribution Model —Cash Flow Model

13 Industry Overview Guido M. Schuster Senior Director SIP Solutions 3Com, USA


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