1.  A blueprint of the actions necessary to reach the desired goal. Goal Goal  A desired future state that the organization wants to achieve. Plan Plan  Where do we want to be?  How do we get there? Business Plan 101

2. What is a Business Plan? Goals Increase SalesIncrease Sales Physical presence in a new locationPhysical presence in a new location Increase in number of products offeredIncrease in number of products offeredGoals Increase SalesIncrease Sales Physical presence in a new locationPhysical presence in a new location Increase in number of products offeredIncrease in number of products offered

3. What is a Business Plan? Financial Plan What will our Operating Statement look like when the Goal is reached? Financial Plan What will our Operating Statement look like when the Goal is reached? Financial Plan What assets will be needed to reach the Goal? New buildings, equipment, etc. New buildings, equipment, etc. Financial Plan What assets will be needed to reach the Goal? New buildings, equipment, etc. New buildings, equipment, etc.

4. What is a Business Plan? Organization Structure and HR Plan What positions and skills do we need?  Develop projected organization chart Organization Structure and HR Plan What positions and skills do we need?  Develop projected organization chart

5. What is a Business Plan? Marketing Plan What strategies will we use to reach our Goals? Marketing Plan What strategies will we use to reach our Goals?

6. What is a Business Plan? Who Looks at the Business Plan? > Managers > Employees > Investors Who Looks at the Business Plan? > Managers > Employees > Investors

7. What is a Business Plan? So everyone is going in the same direction.