3. Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual Decision Making Group Influences Income & Social Class Age Sub cultures

4. Answer Family & Household for 1 Which of the following is NOT a reason for marketers to know about families and households? A. impart lifestyle and consumption values to their members B. influential in consumption decisions C. make several joint purchase decisions D. All of the above are important

5. Back to the Game Family & Household for 1 A. All of the above are important

6. Answer Family & Household for 2 Which group is most likely to spend their money on cars, fridges, cookers, life assurance, durable furniture, holidays a.Newly married couples b.Bachelors/bachelorettes c.Full nest 1 d.Empty nest 1

7. Back to the Game Family & Household for 2 a. What are Newly Married Couples

8. Answer Family & Household for 3 This person controls the flow of information to other members A.Information gatherers B.Gatekeepers C.Initiators D.influencers

9. Back to the Game Family & Household for 3 B. What are Gatekeepers

10. Answer Family & Household for 4 In this type of Decision making, the group agrees on the desired purchase differing only in terms of how it will be achieved. A.Joint decision making B.Consensual decision making C.Accommodative decision making D.Autonomous decision making

11. Back to the Game Family & Household for 4 B What is Consensual Decision Making

12. Answer Family & Household for 5 Which of the following is not a critical Consumption factor for families and households A.number of people (children and adults) in the family B. the ages of the family members C. Number of employed adults D.The decision making process

13. Back to the Game Family & Household for 5 A. Decision making process

14. Individual Decision Making for 1 Answer In this form of problem solving the decision is perceived to carry a fair degree of risk so the consumer tries to collect as much info as possible and carefully evaluates each product alternative A.Limited problem solving B.Extended problem solving C.Habitual problem solving D.Involved problem solving

15. Back to the Game Individual Decision Making for 1 B. What is Extended Problem Solving

16. Answer Individual Decision Making for 2 The total demand for all brands in a product category is called: A.Evoked demand B.Secondary demand C.Primary demand D.Total demand

17. Back to the Game Individual Decision Making for 2 C. What is primary demand?

18. Answer Individual Decision Making for 3 The immediate set of choices/brands that come to mind for purchase, plus products prominent in the environment A.Retrieval set B.Inept set C.Evoked set D.Brand set

19. Back to the Game Individual Decision Making for 3 C. What is the Evoked set

20. Answer Individual Decision Making for 4 Daily Double The place a product or service occupies in consumers' minds on important attributes relative to competitive offerings. A.Evoked set B.Product positioning C.Brand awareness D.Brand personality

21. Back to the Game Individual Decision Making for 4 B. What is Product Positioning

22. Answer Individual Decision Making for 5 "rules of thumb" people use to make judgements and decisions, such as never buy a car in the first model year A.Heuristics B.Sunk cost fallacies C.Differentiators D.Surrogate indicators

23. Back to the Game Individual Decision Making for 5 A. What are Heuristics

24. Group Influences for 1 Answer These groups are most likely to Influence a person’s values, beliefs, attitudes and behaviors. A.Market mavens B.Associative reference group C.Comparative network group D.Normative reference group

25. Back to the Game Group Influences for 1 D. What is a Normative Reference Group

26. Answer Group Influences for 2 The Salesperson who compliments you on your wise purchase of a pair of pants has this sort of power A.Reward power B.Value expressive power C.Referent power D.Legitimate power

27. Back to the Game Group Influences for 2 A. What is reward power

28. Answer Group Influences for 3 Which of the following is NOT a function of reference groups. A.Value expressive B.Utilitarian C.Informational D.Ego-defensive

29. Back to the Game Group Influences for 3 D. What is ego- defensive

30. Check Your Answer Group Influences for 4 This type of informal communications about a business or its products can be either negative or positive and is often considered the most powerful of all marketing methods A.Comparative advertising B.Word of mouth C.Reference group marketing D.Guerrilla marketing

31. Back to the Game Board Group Influences for 4 B. What is Word of Mouth

32. Check Your Answer Group Influences for 5 These central figures in WOM communication are knowledgeable about products and their advice is taken seriously by others A.Reference leaders B.Satisfied/unsatisfied Customers C.Opinion leaders D.Role models

33. Back to the Game Board Group Influences for 5 C. What are opinion Leaders

34. Income & Social Class for 1 Check Your Answer Which of the following is not an marketing implication of ethnic subcultures A.The media they read, listen to or watch B.The amount of disposable income they have C.Their geographic distribution D.The language they prefer communication in

35. Back to the Game Board Income & Social Class for 1 B. The amount of disposable income they have

36. Check Your Answer Income & Social Class for 2 relatively permanent strata in a society that are distinct subcultures are called A.Castes B.Social Strata C.Social Classes D.Status levels

37. Back to the Game Board Income & Social Class for 2 C. What are social classes

38. Check Your Answer Income & Social Class for 3 These conspicuously consumed goods are used to provide evidence of wealth. A.Status symbols B.Fraudulent symbols C.Insignias D.Comparative consumption goods

39. Back to the Game Board Income & Social Class for 3 A. What are status symbols

40. Check Your Answer Income & Social Class for 4 This social class is often likely to approach consumption from a more aesthetic perspective than other classes A.Middle class B.Lower class C.Upper class D.None of the above. They are all equally likely to approach consumption from an aesthetic perspective

41. Back to the Game Board Income & Social Class for 4 C. What are the upper classes

42. Check Your Answer Income & Social Class for 5 This occurs when consumers deliberately mock a trend by carefully selecting products and consumption patterns that are not the current fashion or style A.Fashion mockery B.Parody display C.Fraudulent symbolism D.Status symbol mockery Daily Double

43. Back to the Game Board Income & Social Class for 5 B. What is parody display?

44. Age Subcultures for 1 Check Your Answer These people are of similar ages and have undergone similar experiences A.Reference group B.Nostalgia community C.Experiential subculture D.Age Cohort

45. Back to the Game Board Age Subcultures for 1 D What is an age cohort

46. Check Your Answer Age Subcultures for 2 Which of the following is NOT a way Children impact the Marketplace? A.Directly influencing the spending of their parents. B.Indirectly influencing the spending of their parents e.g. necessities C. spending their own money D.Children impact the market in all of the above ways

47. Back to the Game Board Age Subcultures for 2 D. Children impact the market in all of the above ways

48. Check Your Answer Age Subcultures for 3 One of the best way to reach university students them is through A.Radio B.Local newspapers C.College/university newspapers D.flyers

49. Back to the Game Board Age Subcultures for 3 C. What are college/univ newspapers/ magazines

50. Check Your Answer Age Subcultures for 4 A section of the population, (US) controlling over $7 trillion in wealth A.The Elderly B.Teens C.Generation X D.Baby boomers

51. Back to the Game Board Age Subcultures for 4 D. What are Baby Boomers

52. Check Your Answer Age Subcultures for 5 Which of the following is NOT a reason general marketing strategies are modified to fit specific age groups A.Because Age exerts a significant influence on identity B.Because Marketers need to know how to communicate with members of an age group in their own language C.Because Consumers undergo predictable changes in their values, lifestyles, and consumption patterns as they move through their life cycle D.None of the above. All are reasons for modifying marketing strategies

53. Back to the Game Board Age Subcultures for 5 D. None of the above. All are reasons for modifying marketing strategies