2. Family & Household 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 Individual Decision Making Group Influences Income & Social Class Age Sub cultures

3. Answer Family & Household for 1 FLC

4. Back to the Game Family & Household for 1 What is Family Life Cycle

5. Answer Family & Household for 2 This group is likely to spend their money on cars, fridges, cookers, life assurance, durable furniture, holidays

6. Back to the Game Family & Household for 2 What are Newly Married Couples

7. Answer Family & Household for 3 This person controls the flow of information to other members

8. Back to the Game Family & Household for 3 What are Gatekeepers

9. Answer Family & Household for 4 In this type of Decision making, the group agrees on the desired purchase differing only in terms of how it will be achieved.

10. Back to the Game Family & Household for 4 What is Consensual Decision Making

11. Answer Family & Household for 5  number of people (children and adults) in the family  the ages of the family members  Number of employed adults

12. Back to the Game Family & Household for 5 What are the critical Consumption factors for families and households

13. Individual Decision Making for 1 Answer In this form of problem solving the decision is perceived to carry a fair degree of risk so the consumer tries to collect as much info as possible and carefully evaluates each product alternative

14. Back to the Game Individual Decision Making for 1 What is Extended Problem Solving

15. Answer Individual Decision Making for 2 The total demand for all brands in a product category

16. Back to the Game Individual Decision Making for 2 What is primary demand?

17. Answer Individual Decision Making for 3 The immediate set of choices/brands that come to mind for purchase, plus products prominent in the environment

18. Back to the Game Individual Decision Making for 3 What is the Evoked set

19. Answer Individual Decision Making for 4 Daily Double The place a product or service occupies in consumers' minds on important attributes relative to competitive offerings.

20. Back to the Game Individual Decision Making for 4 What is Product Positioning

21. Answer Individual Decision Making for 5 "rules of thumb" people use to make judgements and decisions, such as never buy a car in the first model year

22. Back to the Game Individual Decision Making for 5 What are Heuristics

23. Group Influences for 1 Answer These groups Influence a person’s values, beliefs, attitudes and behaviors. about  products and brands  What product attributes are important  What lifestyles are desirable

24. Back to the Game Group Influences for 1 What is a Reference Group

25. Answer Group Influences for 2 The Salesperson who compliments you on your wise purchase of a pair of pants has this sort of power

26. Back to the Game Group Influences for 2 What is reward power

27. Answer Group Influences for 3 The type of function “the Fonz” (Henry Winkler) of Happy Days performed when he took out a library card in one episode of the show resulting in a 500% increase in library-card applications by 9-14 year olds.

28. Back to the Game Group Influences for 3 What is utilitarian function

29. Check Your Answer Group Influences for 4 This type of informal communications about a business or its products can be either negative or positive and is often considered the most powerful of all marketing methods

30. Back to the Game Board Group Influences for 4 What is Word of Mouth

31. Check Your Answer Group Influences for 5 These central figures in WOM communication are knowledgeable about products and their advice is taken seriously by others

32. Back to the Game Board Group Influences for 5 What are opinion Leaders

33. Income & Social Class for 1 Check Your Answer When the war with Iraq started this took a nose dive

34. Back to the Game Board Income & Social Class for 1 What is consumer confidence

35. Check Your Answer Income & Social Class for 2 relatively permanent strata in a society that are distinct subcultures

36. Back to the Game Board Income & Social Class for 2 What are social classes

37. Check Your Answer Income & Social Class for 3 Daily Double These conspicuously consumed goods are used to provide evidence of wealth

38. Back to the Game Board Income & Social Class for 3 What are status symbols

39. Check Your Answer Income & Social Class for 4 This social class is often likely to approach consumption from a more aesthetic perspective than other classes

40. Back to the Game Board Income & Social Class for 4 What are the upper classes

41. Check Your Answer Income & Social Class for 5 This occurs when consumers deliberately mock a trend by carefully selecting products and consumption patterns that are not the current fashion or style

42. Back to the Game Board Income & Social Class for 5 What is parody display?

43. Age Subcultures for 1 Check Your Answer These people are of similar ages and have undergone similar experiences

44. Back to the Game Board Age Subcultures for 1 What is an age cohort

45. Check Your Answer Age Subcultures for 2 This age group directly influences the spending of their parents. Indirectly influences the spending of their parents for necessities and also have substantial spending power of their own

46. Back to the Game Board Age Subcultures for 2 What are children

47. Check Your Answer Age Subcultures for 3 Since university students have little time to watch TV one of the best ways to reach them is through these

48. Back to the Game Board Age Subcultures for 3 What are college/univ newspapers/ magazines

49. Check Your Answer Age Subcultures for 4 one of the most affluent sections of the population, controlling over $7 trillion in wealth

50. Back to the Game Board Age Subcultures for 4 What are Baby Boomers

51. Check Your Answer Age Subcultures for 5 This market is motivated by connectedness, autonomy, altruism, and personal growth

52. Back to the Game Board Age Subcultures for 5 What is the Grey Market