1. SIMS 213: User Interface Design & Development Marti Hearst Tues, April 6, 2004

2. Today Evaluation based on Cognitive Modeling Comparing Evaluation Methods

3. Another Kind of Evaluation Evaluation based on Cognitive Modeling Fitts’ Law  Used to predict a user’s time to select a target Keystroke-Level Model  low-level description of what users would have to do to perform a task. GOMS  structured, multi-level description of what users would have to do to perform a task

4. Slide adapted from Melody Ivory GOMS at a glance Proposed by Card, Moran & Newell in 1983 –Apply psychology to CS employ user model (MHP) to predict performance of tasks in UI –task completion time, short-term memory requirements –Applicable to user interface design and evaluation training and documentation –Example of automating usability assessment

5. Slide adapted from Melody Ivory Model Human Processor (MHP) Card, Moran & Newell (1983) –most influential model of user interaction used in GOMS analysis –3 interacting subsystems cognitive, perceptual & motor each with processor & memory –described by parameters »e.g., capacity, cycle time serial & parallel processing Adapted from slide by Dan Glaser

6. Slide adapted from Melody Ivory Original GOMS (CMN-GOMS) Card, Moran & Newell (1983) Engineering model of user interaction G oals - user’s intentions (tasks) –e.g., delete a file, edit text, assist a customer O perators - actions to complete task –cognitive, perceptual & motor (MHP) –low-level (e.g., move the mouse to menu)

7. Slide adapted from Melody Ivory CMN-GOMS Engineering model of user interaction (continued) M ethods - sequences of actions (operators) –based on error-free expert –may be multiple methods for accomplishing same goal »e.g., shortcut key or menu selection S elections - rules for choosing appropriate method –method predicted based on context –hierarchy of goals & sub-goals

8. Keystroke-Level Model Simpler than CMN-GOMS Model was developed to predict time to accomplish a task on a computer Predicts expert error-free task-completion time with the following inputs: –a task or series of subtasks –method used –command language of the system –motor-skill parameters of the user –response-time parameters of the system Prediction is the sum of the subtask times and overhead

9. Slide adapted from Newstetter & Martin, Georgia Tech KLM-GOMS Keystroke level model 1. Predict (What Raskin refers to as GOMS) Action 1 Action 2 Action 3 x sec. y sec. z sec.+ t sec. 2. Evaluate Time using interface 1 Time using interface 2

10. Slide adapted from Newstetter & Martin, Georgia Tech Symbols and values KBPHDMRKBPHDMR Press Key Mouse Button Press Point with Mouse Home hand to and from keyboard Drawing - domain dependent Mentally prepare Response from system - measure 0.2.10/.20 1.1 0.4 - 1.35 - Operator RemarksTime (s) Raskin excludes Assumption: expert user

11. Slide adapted from Newstetter & Martin, Georgia Tech Raskin’s rules KBPHDMRKBPHDMR 0.2.10/.20 1.1 0.4 - 1.35 - Rule 0: Initial insertion of candidate M’s Rule 1: Deletion of anticipated M’s M before K M before P iff P selects command If an operator following an M is fully anticipated, delete that M. i.e. not when P points to arguments e.g. when you point and click

12. Slide adapted from Newstetter & Martin, Georgia Tech Raskin’s rules KBPHDMRKBPHDMR 0.2.10/.20 1.1 0.4 - 1.35 - Rule 2: Deletion of M’s within cognitive units Rule 3: Deletion of M’s before consecutive terminators If a string of MK’s belongs to a cognitive unit, delete all M’s but the first. If a K is a redundant delimiter, delete the M before it. e.g. 4564.23 e.g. )’

13. Slide adapted from Newstetter & Martin, Georgia Tech Raskin’s rules KBPHDMRKBPHDMR 0.2.10/.20 1.1 0.4 - 1.35 - Rule 4: Deletion of M’s that are terminators of commands Rule 5: Deletion of overlapped M’s If K is a delimiter that follows a constant string, delete the M in front of it. Do not count any M that overlaps an R.

14. Slide adapted from Newstetter & Martin, Georgia Tech Example 1 KBPHDMRKBPHDMR 0.2.10/.20 1.1 0.4 - 1.35 - Temperature Converter Choose which conversion is desired, then type the temperature and press Enter. Convert F to C. Convert C to F. HPBHKKKKK HMPMBHMKMKMKMKMK HMPBHMKKKKMK Apply Rule 0 Apply Rules 1 and 2 Convert to numbers.4+1.35+1.1+.20+.4+1.35+4(.2)+1.35+.2 =7.15

15. Slide adapted from Newstetter & Martin, Georgia Tech Example 1 KBPHDMRKBPHDMR 0.2.10/.20 1.1 0.4 - 1.35 - Temperature Converter Choose which conversion is desired, then type the temperature and press Enter. Convert F to C. Convert C to F. HPBHKKKKK HMPMBHMKMKMKMKMK HMPBHMKKKKMK Apply Rule 0 Apply Rules 1 and 2 Convert to numbers.4+1.35+1.1+.20+.4+1.35+4(.2)+1.35+.2 =7.15

16. Example 2 GUI temperature interface Assume a button for compressing scale Ends up being much slower –16.8 seconds/avg prediction

17. Using KLM and Information Theory to Design More Efficient Interfaces (Raskin) Armed with knowledge of the minimum information the user has to specify: –Assume inputting 4 digits on average –One more keystroke for C vs. F –Another keystroke for Enter Can we design a more efficient interface?

18. Using KLM to Make More Efficient Interfaces First Alternative: To convert temperatures, Type in the numeric temperature, Followed by C for Celcius or F for Fahrenheit. The converted Temperature will be displayed. MKKKKMK = 3.7 sec

19. Using KLM to Make More Efficient Interfaces Second Alternative: –Translates to both simultaneously MKKKK = 2.15 sec C F

20. Slide adapted from Melody Ivory GOMS in Practice Mouse-driven text editor (KLM) CAD system (KLM) Television control system (NGOMSL) Minimalist documentation (NGOMSL) Telephone assistance operator workstation (CMP-GOMS) –saved about $2 million a year

21. Drawbacks Assumes an expert user Assumes an error-free usage Overall, very idealized

22. Slide adapted from Newstetter & Martin, Georgia Tech Fitts’ Law Models movement time for selection tasks The movement time for a well-rehearsed selection task increases as the distance to the target increases decreases as the size of the target increases

23. Slide adapted from Newstetter & Martin, Georgia Tech Fitts’ Law Time (in msec) = a + b log 2 (D/S+1) where a, b = constants (empirically derived) D = distance S = size ID is Index of Difficulty = log 2 (D/S+1)

24. Slide adapted from Pourang Irani Fitts’ Law Same ID → Same Difficulty Target 1 Target 2 Time = a + b log 2 (D/S+1)

25. Slide adapted from Pourang Irani Fitts’ Law Smaller ID → Easier Target 2 Target 1 Time = a + b log 2 (D/S+1)

26. Slide adapted from Pourang Irani Fitts’ Law Larger ID → Harder Target 2 Target 1 Time = a + b log 2 (D/S+1)

27. Slide adapted from Pourang Irani Determining Constants for Fitts’ Law To determine a and b design a set of tasks with varying values for D and S (conditions) For each task condition –multiple trials conducted and the time to execute each is recorded and stored electronically for statistical analysis Accuracy is also recorded –either through the x-y coordinates of selection or –through the error rate — the percentage of trials selected with the cursor outside the target

28. Slide adapted from Pourang Irani A Quiz Designed to Give You Fitts http://www.asktog.com/columns/022DesignedToGiveFitts.html Microsoft Toolbars offer the user the option of displaying a label below each tool. Name at least one reason why labeled tools can be accessed faster. (Assume, for this, that the user knows the tool and does not need the label just simply to identify the tool.)

29. Slide adapted from Pourang Irani A Quiz Designed to Give You Fitts 1.The label becomes part of the target. The target is therefore bigger. Bigger targets, all else being equal, can always be acccessed faster. Fitt's Law. 2.When labels are not used, the tool icons crowd together.

30. Slide adapted from Pourang Irani A Quiz Designed to Give You Fitts You have a palette of tools in a graphics application that consists of a matrix of 16x16-pixel icons laid out as a 2x8 array that lies along the left-hand edge of the screen. Without moving the array from the left-hand side of the screen or changing the size of the icons, what steps can you take to decrease the time necessary to access the average tool?

31. Slide adapted from Pourang Irani A Quiz Designed to Give You Fitts 1.Change the array to 1X16, so all the tools lie along the edge of the screen. 2.Ensure that the user can click on the very first row of pixels along the edge of the screen to select a tool. There should be no buffer zone.

32. Comparing Evaluation Methods Jeffries et al., 1991

33. Comparing Evaluation Methods “User Interface Evaluation in the Real World: A Comparison of Four Techniques” (Jeffries et al., CHI 1991) Compared: –Heuristic Evaluation (HE) 4 evaluators, 2 weeks time –Software Guidelines (SG) 3 software engineers, familiar with Unix –Cognitive Walkthrough (CW) 3 software engineers, familiar with Unix –Usability Testing (UT) Usability professional, 6 participants The Interface: –HP-VUE, a GUI for Unix (beta version)

34. Comparing Evaluation Methods Jeffries et al., CHI ‘91

35. On a 9 point scale Higher is more critical

36. Comparing Evaluation Methods Jeffries et al., CHI ‘91

38. Conclusions: –HE is best from a cost/benefit analysis, but requires access to several experienced designers –Usability testing second best – found recurring, general, and critical errors but is expensive to conduct –Guideline-based evaluators missed a lot but did not realize this They were software engineers, not usability specialists –Cognitive walkthrough process was tedious