1. InnovAction, HTX-Viby, 28. september 2010 Fødevareoptimering; “Innobar – Hvabehar?” Lars Høegh, Senior Scientist & Group Manager

2. Header max two lines 2 Agenda Introduktion Megatrends Dupont/Danisco Fødevareoptimering – minimumskrav Good taste Safe Shelf stable Value for money Convenience/Sustainable Cereal Bars Concepts - Inspiration

3. Header max two lines Mega trends By Mette Hansson, Danisco SAFI global marketing Cost optimization Sustainable solutions Raw material optimasation Naturalness Health and nutrition Better Nutrition …

4. Header max two lines Trends in food Rising grain/Raw material prices Population growth  The shortage of food The ageing population Obesity is a rising problem Hectic modern lifestyles, growth in smaller households Concern about the climate Economic recession (the poor is getting poorer)  Health concerns (in general) 

5. Header max two lines Main trends Danisco address: Change the Reference field under ‘View’ – ’Header and Footer’ and write in field ‘Footer’ Deactivate by clicking off the checkbox Health Cost cutting Naturalness Sustainability (Convenience, Sustainable)

6. Header max two lines Would you eat a “healthy” product with all these E numbers? Е 440, Е 460, Е 260, Е 334, Е 620, Е 160а, Е 375, Е 163, Е 330, Е 363, Е 920, Е 300, Е 101 I would! Because it is…

7. Header max two lines An apple!!! Е 440 pectin Е 460 cellulose E 260 acetic acid Е 334 tartaric acid Е 620 glutamic acid Е 160а B carotin Е 375 nicotinic acid Е 163 anthocyanin Е 330 citric acid Е 363 succinic acid Е 920 cysteine Е 300 ascorbic acid Е 101 riboflavin

8. Header max two lines Convenience: Launch activity – convenience claims © 2011 Mintel International Group. All rights reserved. Confidential to Mintel. Data range: Food & Drink, UK, Convenience claims

9. Header max two lines DuPont… Making a World of Difference Ellen Kullman Employee Town Hall Meeting Denmark August 23, 2011

10. Header max two lines Safety and Health Environmental Stewardship Highest Ethical Behavior Respect for People Safety and Health Environmental Stewardship Highest Ethical Behavior Respect for People The Foundation of DuPont 10 CORE VALUES

11. Header max two lines The Vision of DuPont Our vision is to be the world’s most dynamic science company, creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Our vision is to be the world’s most dynamic science company, creating sustainable solutions essential to a better, safer, healthier life for people everywhere. WE ARE A MARKET-DRIVEN SCIENCE COMPANY

12. Header max two lines Aligning Strategies with Megatrends 12 As the world’s population reaches 7 billion people this year, the challenges facing humanity are great – food, energy and protection. These needs drive our science.

13. Header max two lines 67,000 DuPont employees in more than 90 countries are working to find solutions through Science

14. Header max two lines DuPont Nutrition & Health Our Business Vision In five years: $5 Billion Sales $1 Billion EBITDA 10% Growth Play to Win In five years: $5 Billion Sales $1 Billion EBITDA 10% Growth Play to Win Nutrition & Health Safety Sustainability

15. Header max two lines 15 GRINDAMYL™ FloraFit™ Danisco - Key Facts Business:Leading supplier of ingredients and sustainable bio-based solutions Products: Antioxidants, Emulsifiers, Stabilisers, Enzymes, Cultures, Protectants, Sweeteners Industries:Food & Feed, Grain Processing, Cleaning & Textiles, Pharma, Plastics etc Revenue:Revenue: ~DKK 13.4 billion (<2% in Denmark) Employees:approx. 6,800 Presence:International presence operating from more than 100 locations in more than 40 countries Danisco A/S founded in 1989 Acquired by DuPont, May 2011 Chief Executive Officer: Ellen Kullman

16. Header max two lines 16 Textural ingredientsEmulsifiers Bio-protectants Speciality sweeteners 2122 1 1 Cultures Enzymes Global position Source: company’s own estimate Danisco's global position

17. Header max two lines 17.. every 4th loaf of bread.. every 2nd ice cream.. every 2nd cheese Danisco inside….. every 3rd box of detergent

18. Header max two lines 18 Innovation Innovation is the conversion of a new idea into revenues and profits ----- and it is the heart of what we do in Danisco

19. Header max two lines 19 Brabrand - A developing site 1964 1979 2009 1974 1971/88 1971 1985 2001 1985 1971 1964 2006 1980 1997 2009 2003 2005 1990 2010 1963

20. Header max two lines 20 Brabrand - The employees are our most important ingredient 300 women 190 men Average age 44 years Distributed on professional groups 81 Application specialists: within the following industries: brewing, meat and culinary, oils & fats, fruit, confectionery, antioxidants, food protectants, new application areas 61 Scientists 75 Laboratory and other technicians 38 Ph.D.s 24 language professionals 211 others

21. Header max two lines Biomass Extraction, Conversion & Separation Bio- technology Health & Nutrition Food Science 175 employees366 employees32 employees108 employees Danisco’s technology platforms – R&D 21

22. Header max two lines Food science and application State of the art ingredient knowledge Industrial know-how on all food products Worldwide network of regional food innovation centres Pilot plant facilities for development of robust food solutions Bakery Beverage Confectionery Culinary Dairy Frozen desserts Fruit preparations Meat, poultry & seafood Oils & fats Dietary supplements Physical food science Sensory analysis Analytical chemistry 22

23. Header max two lines 23 Danisco R&D and Application Centres USA Kansas Cedar Rapids Madison Vigo Waukesha Palo Alto Mexico Mexico City Brazil São Paulo Finland Kantvik ´ France Dangé St. Romain Melle UK Beaminster Denmark Brabrand Grindsted Germany Niebüll The Netherlands Leiden South Africa Cape Town India DelhiSingapore China Shanghai Wuxi Japan Tokyo Australia Sydney R&D Centres Application Centres R&D & Application Centre     

24. Header max two lines Food science and application Outstanding pilot plant facilities allow thorough application testing of processes and products 24

25. Header max two lines Fødevareoptimering - Minimumskrav Change the Reference field under ‘View’ – ’Header and Footer’ and write in field ‘Footer’ Deactivate by clicking off the checkbox Good Taste Safe Shelf stable Value for money (Convenience, Sustainable)

26. Header max two lines 26 What’s in it for me? Healthy snack bars for 2007

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29. Header max two lines Amazon – What’s in it for her? Female Strength and Energy Bar “anytime” energy boost for her – a well deserved delicious rewarding treat, It’s a healthier exotic fruit & cereal, white ‘chocolate’ snack bar,. It’s also a dietary supplement with added vitamins, minerals, folic acid, omega 3-6-9 fatty acids, with cocoa and pepper extracts

30. Header max two lines Amazon – What’s in it for her? Contains Litesse® a proven soluble dietary fibre Sugar (sucrose) provides readily available and quickly released energy to get through and recover from those hectic moments Product description Cereals (corn flakes, oats, crisped rice and bran flakes) with seeds and fruit pieces held together by a rich creamy strawberry flavoured white ‘chocolate’

31. Header max two lines Amazon – What’s in it for her? Nutrition Product delivers approximately in terms of calories: 50% from carbohydrate 6% from protein and 44% from fat Richer in fats for satiety and for feeling of indulgence for psychological benefits Women and children require more of their calories as fat in their diet compared to men In 100 kcal portions to help with calorie control, eat later or share with friends

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34. Header max two lines Hercules - What’s in it for him? Male Might and Endurance The Hercules bar is for him.... the guy on the Move. Hercules bar is a convenient source of nutrition to maintain optimal performance at all times Made with cocoa powder, whey and soya protein concentrates. With 12 vitamins and minerals

35. Header max two lines Hercules - What’s in it for him? Contains Litesse® a proven soluble dietary fibre to improve digestive health and wellbeing. Fructofin® (fructose) and fruit sugars provide low glycaemic Product description Cereal (oats), with nuts and real fruits all bound together with a protein (soya and whey) dough that contains Nutrition Product delivers approximately in terms of calories: 50% from carbohydrate 20% from protein and 20% from fat In 100 kcal portable and convenient serving

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38. Header max two lines Focus - What’s in it for them? Food For Thought For staying focused on the job, in the field, in the office, or during long meetings. Focus bar is ideal for the active businessperson. Helping the consumer maintain concentration and react with clear-headed responses and is a healthier alternative to conventional snack bars Made from a rich chocolate, soft nougat layer on top of a layer containing fruits, nuts and cereals. The Focus bar has added vitamins, omega 3-6-9 fatty acids

39. Header max two lines Focus - What’s in it for them? Contains Litesse® a proven soluble dietary fibre to improve digestive health and wellbeing. The second a cereal layer with Fructofin® (fructose) and fruit sugars providing low glycaemic sugars together with cereals providing slow release carbohydrates. This provides immediate energy and a longer term supply of energy over several hours for endurance

40. Header max two lines Focus – What’s in it for them? Product description a) Cereal base (corn flakes, oats, crisped rice and corn flakes), with nuts and real fruits b) A short textured nougat/mallow topping made with sucrose, Litesse® and cocoa liquor Nutrition Product delivers approximately in terms of calories: 75% from carbohydrate 5% from protein and 20% from fat Presented in 100 kcal portions to make it easy to maintain energy from stimulants and carbohydrates

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43. Header max two lines Schools-out - What’s in it for them? Nutritional Afternoon snack Tailored for tweens, teens and young adults, our Schools-out Bar is a healthier alternative snack To help maintain mental alertness and physical stamina. The Schools-out Bar is a lunch box treat you can pack with good conscience This granola and fruit formulation is comprised of a light rice and coconut layer sandwiching a jam layer, made with a fruit concentrate and a cereal, fruits and nut layer. The bar is reduced in sugars and contains vitamins, minerals and omega 3-6-9 fatty acids

44. Header max two lines Schools-out - What’s in it for them? Contains Litesse® a proven soluble dietary fibre to improve digestive health and wellbeing Fructofin® (fructose) and fruit sugars provide low glycaemic sugars together with slow release carbohydrates form cereals for a steady supply of energy through out the day A tasty sweet snacking experience for young people but with out the sugar rush

45. Header max two lines Schools-out - What’s in it for them? Nutrition Product delivers approximately in terms of calories: 76% from carbohydrate 6% from protein and 18% from fat. High in vitamins and with real fruit This bar supplies energy for active young people to get through the hours between meals Or just for having lots of fun! With a large portion size for just 100 kcals.

46. Feel Good Cereal Bar 20% of fibre RDI With no Regrets October 2010, Anne-Karine Dedman, Sweeteners Division & Anne Hoest Stenbaek, EUROW Marketing

47. Header max two lines 47 People in the industrialised world lack fibre… Consumers in industrialised countries typically eat less and less fibre as the percentage of highly processed foods in their diet increases. Source: NHANES, Mintel 2010

48. Header max two lines 48 Kellogg’s meets these needs in a new cereal bar 5g total fibre per bar = 20% of the 25g RDI

49. Header max two lines Source: Various comments on website blogs49 But there is a flip side to the coin New user: Increase your fibre intake gradually and ensure to drink plenty of water. Gastrointestinal discomfort may occur until body adjusts Delicious bar. But they give you a lot of GAS Well, I tried these for the first time Wednesday. Boy oh boy the pain hurt! Don’t eat more than one Kellogg’s Fibre Plus bar Tasty bar though..but what a smell!

50. Header max two lines 50 Feel Good Cereal Bar 20% of fibre RDI with no regrets! Consumer insight I am too busy for a lot of food preparations during the day, but I watch my diet and care about being top performing all day long. Product Cereal bar with 20% of fibre RDI Consumer benefits Convenient Healthily indulgent No discomfort Danisco added value: LITESSE® polydextrose allows sufficient fibre without tolerance problems 50

51. Header max two lines 51 Litesse® - the better tolerated fibre The excellent tolerance of Litesse ® gives manufacturers the assurance that they will not have to warn consumers to limit their consumption of the final product Sweeteners and Sugar Alternatives in Food Technology, Ed. Mitchell H, Blackwell Publishing (2006) and Manufacturers literature