1. Team One presents “ How might differentiation in, and speciation of design advance and/or support ideologies or contribute to hegemonies?”

2. VS

6. Fail?

10. VS

12. QUESTIONS: 1.Why do you believe there is such a broad range of light bulb designs? 2.Is the physical appearance of the light bulb indicative of its functionality or aesthetics? 3.What other examples displays the ideology of consumerism?

13. Samantha Paulson – editor William Diamond – editor Alan Song – visual director David Lan – technical director ***Credit Roll***

14. Pictures: http://ohmyyenping.blogspot.com/2011_01_23_archive.html http://zhuzhuyaya.blogspot.com/2008/06/youre-my-superpig.html http://www.communication-impact.ca/Market-Differentiation-Analysis.html http://www.treehugger.com/files/2008/09/steve-jobs-new-ipods-nano-4g-greener.php http://gadgets.boingboing.net/2009/08/31/apple-ipod-announcem.html http://www.geeky-gadgets.com/russian-doll-cell-phone-evolution/ http://articlesworlds.wordpress.com/2011/04/21/ http://designholeonline.com/2009/retro-lightbulbs-from-rejuvenation/ http://www.lamprecycle.org/ http://www.theworldofstuff.com/dvorak/ http://www.computerhope.com/jargon/q/qwerty.htm http://www.thinkgeek.com/interests/giftsforhim/b7be/ http://biggovernment.com/tag/light-bulb/ http://www.businessecology.ca/fight-planned-obsolescence/ http://www.aboutmyplanet.com/environment/planned-obsolescence/ http://kniyomurmur.blogspot.com/2010/12/10-iphone.html http://www.azcarpetandtilecleaning.com/referralrewards.php Bibliography