1. The National MediaCoach Training

2. Medialiteracy for professionals

3. www.medialiteracynetwork.org

4. Results: January 2012 750 National MediaCoaches trained Nationwide, active people Professionals: education, libraries, youth work, police, free lancers Each year: 3 trainings Each training: 50 students Each year: 150 new National MediaCoaches

5. Background In July 2005 the Dutch Council of Culture wrote an advise to the government on how to improve media literacy in the Netherlands. In this document called ‘ Mediawijsheid, op weg naar nieuw burgerschap’ the Council also advised to train professionals in education as MediaCoaches. This would accelerate the improvement of media literacy among children enormously. With a national network of MediaCoaches many new projects could be initiated on a local level.

6. Start: asking the experts Based on this advise we took the initiative to bring 2 groups of experts together to discuss societal expectations, the required competence levels of future MediaCoaches, a possible curriculum for the training and possible business models that would guarantee independency.

7. What we want(ed): The MediaCoach training should be available to professionals in education, libraries and youth organizations, so that the knowledge will be widely distributed in society. The MediaCoach training is a ‘Train-the-Trainer’ concept, which means that MediaCoaches should be trained in developing and executing media literacy projects independently for colleagues, parents and other professional educators.

8. Also: Children should not be seen as defenseless victims of media, but we have to make them stronger, aware and critical in their usage of media. The contents of the training should focus on both positive as well as negative effect of the media on children.

9. Also: The training MediaCoach should be set up as a national network of MediaCoaches, with a valuable yearly refresher program. The position of National MediaCoaches should be promoted by an official certificate, a national network and by national projects taking place on a regular basis.

11. And: The MediaCoach training should mainly focus on the understanding of the psychology of media and less on developing technical media skills.

12. Competence levels of media literacy: Media Awareness Media Understanding Media Attitude Media Behavior

13. Just a medialiteracy quiz Just 5 questions

14. Question 1; why?

15. Question 2; real?

17. Question 3; who? http://www.youtube.com/watch?v=ZQvhiKIp2 Bk http://www.youtube.com/watch?v=ZQvhiKIp2 Bk

18. Question 4; what do you think? No Sappph (lingerie)content on the iPhone

19. Question 5; how? Media coach?

20. Competences Nationaal MediaCoach The National MediaCoach should have developed different types of competences during the training: Knowledge, Skills, Vision and Mentality. The training focuses on translating these compentences into measurable and effective media literacy projects, which will make the MediaCoach successful in practice.

21. 4 competences Knowledge Skills Vision Mentality.

22. What we provide: Professional and inspirational training 3 months an active and overwhelming training Innovative website with up to date information www.nomc.nlwww.nomc.nl Hundreds of colleagues (mediacoaches)

24. Topics and themes in the training: The WIFI-generation, the mobile internet New media and information skills Role of media in the lives of young people digital bullying Social media Media addictions commerce and digital advertising sexualization of the media technical media developments media ethics media usage in education virtual communities the web 2.0 youth work and justice Etc.

25. How to succeed in the training: Attending the 9 sessions (each Wednesday, 14.00-18.00) Writing an own media literacy strategy document (plan) Exam: knowledge and practical approach

26. Being a national mediacoach Certificate: National MediaCoach

27. Being a national mediacoach Trademark: medialiterate organisation

29. Continuing to be a National MediaCoach Each year: 2 moments to be updated Update sessions (incl. the annual congress) http://www.youtube.com/watch?v=cMPMZh Wn6sM&feature=player_embedded#! http://www.youtube.com/watch?v=cMPMZh Wn6sM&feature=player_embedded#!

30. Questions?