1. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Me-Go A conceptual captology design by Chika Ando, Andrea Kulkarni, Ken Rafanan, and Lori Takeuchi Design Challenge To design a mobile phone application that effectively motivates young students to achieve their goals. Time limit: 12 hours per person

2. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #2 Me-Go Persuasive Purpose Persuade middle school aged kids to live a healthy lifestyle. Foster enjoyment of exercise and help youngsters make the connection between exercise and good health. Motivate kids to develop good eating habits and help kids make the connection between diet and good health.

3. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #3 A Week in the Life with Me-Go Four other kids on Aditya’s Me-Go Team also use Me-Go to record their diet and exercise activity. At any point in the day, Aditya can view who’s walked the most steps so far today. Avatars representing other teammates appear on Aditya’s Me-Go when they are walking and their pedometers are engaged. On Saturday, Aditya logs onto www.mego.com to see how well he met his fitness goals for the week. He also compares his teammates’ performance against his own. On Sunday evening, Aditya visits www.mego.com on his home computer to enter in his weekly diet and exercise goals. This week, Aditya decides to limit his junk food intake to three servings, and walk at least one mile per day. Pizza or turkey sandwich for lunch? Aditya chooses the pizza, which he enters into his Me-Go. Mrs. Johri tracks her son’s entries from work, and calls Aditya to discuss his decision to eat pizza. Before lunch tomorrow, Me-Go will conveniently remind him to think twice about ordering pizza again. A built-in pedometer tracks Aditya’s steps all day long. Aditya also enters the half-hour of soccer practice he had after school and the two extra flights of stairs he climbed between second and third periods into Me-Go. At the end of each week, the team is awarded points for cumulative achievement among members. The goal is to outscore other Me-Go teams around the country. The Web site keeps records of past scores so that Aditya can track progress of both team and individual performances over the long run.

4. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #4 Prototype of Me-go

5. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #5 Features/Functionality Eat Walk/ Exercise Action Input Kids/ Parents Pedometer/ manual input Server Calculate/ Analysis Feedback Kids Teacher Parents

6. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #6 Theoretical Justifications Kairos: Me-Go identifies opportune moments to guide kid to make healthy decisions Convenience: Kids can enter in diet and exercise data on the spot Social Facilitation: Avatars and ability to view teammates’ step counts encourage kids to perform target behaviors Social Comparison: At Web site, kids can compare own performance with peers Motivators: –Competition –Cooperation –Recognition

7. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #7 User Testing Results Character –Rejection of our Me-Go character –Use of real people either parents or celebrities would be effective in encouraging and scolding users into action Goals –While these two middle schoolers try to eat right, they do not set goals centered around nutrition –Confirmation of our guess that middle schoolers do form goals around fitness Message –Negative reinforcement especially from authority figure would work even if automated Rewards –Subjects preferred rewards of games, music, and money

8. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #8 Me-Go Summary Goal: Promote healthy lifestyle for middle school students Medium: mobile phone delivery of persuasive application making links between diet, exercise and good health apparent Methods: Kairos principle, Convenience, Social Facilitation, Social Comparison Room to Grow: future product iterations increase Me-Go’s effectiveness as both an educational tool and a business platform